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Beyond the Cart
Lightburn
24 episodes
4 months ago
Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.
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Marketing
Education,
Technology,
Business,
How To
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All content for Beyond the Cart is the property of Lightburn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.
Show more...
Marketing
Education,
Technology,
Business,
How To
Episodes (20/24)
Beyond the Cart
[Interview] Digital Transformation with Jim Jung of Trico Corp
In this episode, Nora interviews Jim Jung, president of Trico Corporation, about the company’s evolution from a product-focused business to one that leverages digital transformation and IoT for maintenance services. They discuss Trico's development of tools for predictive maintenance, the challenges of educating customers, and managing digital transformation within B2B settings.
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1 year ago
30 minutes 9 seconds

Beyond the Cart
The Art of Engaging Audiences Online & In Person with Bay View Printing Co.
Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology and digital marketing.
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1 year ago
26 minutes 27 seconds

Beyond the Cart
Lessons Learned: Investing in CX without rebuilding your storefront
Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing.
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1 year ago
27 minutes 5 seconds

Beyond the Cart
[Interview] Paper to digital transformation, with Camie Grabowski
Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology, and digital marketing.
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1 year ago
21 minutes 55 seconds

Beyond the Cart
"Stuckage" & Accountability: DIY ecommerce is unrealistic (even for us)
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
21 minutes 57 seconds

Beyond the Cart
Selling Swag Online: A F&B Merch Story
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
20 minutes 31 seconds

Beyond the Cart
When to consider a subscription model
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
23 minutes 24 seconds

Beyond the Cart
Abandoned Carts: How to Avoid Leaving Money on the Table
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
20 minutes 10 seconds

Beyond the Cart
The effects of seasonality on your PPC plan
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
26 minutes 48 seconds

Beyond the Cart
How to Write Engaging, Informative, and Persuasive Product Descriptions
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
26 minutes 18 seconds

Beyond the Cart
Do You Know Your Customer Journey? (What It Is & Why It Matters)
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
21 minutes 49 seconds

Beyond the Cart
How to Increase Your Website's Average Order Value
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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3 years ago
20 minutes 44 seconds

Beyond the Cart
Launching an Ecommerce Company: Where are we now?
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
Show more...
3 years ago
13 minutes 47 seconds

Beyond the Cart
Building Your Brand through Customer Service
Today in the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty. From product returns to nurturing campaigns, we touch on many topics that will be sure to get your own ideas flowing. Plus, we'll share a progress update on Bilberry West and what you can expect from season two of Beyond the Cart.
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4 years ago
46 minutes 47 seconds

Beyond the Cart
Simplifying Ecommerce Tax Compliance featuring Avalara
Tax collection for ecommerce is more complicated than ever. That's why we invited Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara, to help explain the ins and outs of this topic.
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4 years ago
36 minutes 52 seconds

Beyond the Cart
Brick & Mortar: Bringing Retail Online with Callisters Christmas
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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4 years ago
40 minutes 3 seconds

Beyond the Cart
New Ecommerce Tool: "Mailchimp's doing what?"
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
Show more...
4 years ago
25 minutes 30 seconds

Beyond the Cart
User Experience Design: Does User Experience Really Matter?
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
Show more...
4 years ago
55 minutes 40 seconds

Beyond the Cart
Markets, Markets, Everywhere: Omnichannel and You
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
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4 years ago
26 minutes 24 seconds

Beyond the Cart
Marketing Strategy: How to Beat the Competition
The Beyond the Cart series focuses on solving the complicated minutia involved in starting a direct-to-consumer ecommerce business. Ongoing topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Marketing, Inventory, and Customer Service.
Show more...
4 years ago
42 minutes 57 seconds

Beyond the Cart
Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.