Beyond the B: Latest on the B Corp Movement

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Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life

35 episodes

2 days ago

What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he be...

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Entrepreneurship

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What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he be...

Show more...

Entrepreneurship

Episodes (20/35)

Beyond the B: Latest on the B Corp Movement

New Standards: Fair Work (w/ Bernard Gouw)

What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he be...

1 week ago

1 hour 3 minutes

Beyond the B: Latest on the B Corp Movement

Are B Corps Too 'Woke'? (#3 of 3, w/ Annie Korver & Hayley Roulstone)

In Part 3 of our “Are B Corps Too Woke?” series, we sit down with Annie Korver and Hayley Roulstone from Rise Consulting, an Indigenous-owned firm advancing Truth and Reconciliation in Canada. Annie and Hayley offer a powerful invitation to center rights-holders, not just stakeholders, and to embrace a relational approach to impact rooted in trust, reciprocity, and lived experience. View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone ...

3 weeks ago

59 minutes

Beyond the B: Latest on the B Corp Movement

Are B Corps Too 'Woke'? (#2 of 3, w/ Nathan Stuck)

In this three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with uncomfortable truths. Click here to listen to Part 1 with Raj Aggarwal. In Part 2, we’re joined by award-winning B Corp leader, educator, and author Nathan Stuck to explore the complex intersection of business, purpose, and politics in today’s polarized climate. In this episode, he offers insight into the ongoing...

1 month ago

49 minutes

Beyond the B: Latest on the B Corp Movement

Are B Corps Too 'Woke'? (#1 of 3, w/ Raj Aggarwal)

In this new three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years. In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transfor...

1 month ago

42 minutes

Beyond the B: Latest on the B Corp Movement

B Corps in Asia: Growth, Challenges, and Scaling Collective Impact

As the B Corp movement grows across Asia, leaders in Japan, China, and Singapore are finding creative ways to adapt global standards to local cultures, business norms, and social priorities. This episode explores the challenges and breakthroughs of building a values-driven business movement in this important and fast-growing region. View the show notes: https://go.lifteconomy.com/blog/b-corps-in-asia Support the show We want to hear from you! Please reach out at beyond@...

1 month ago

1 hour 8 minutes

Beyond the B: Latest on the B Corp Movement

Unresolved Tensions in B Corp’s “Big Tent” (w/ Erinch Sahan & Vincent Stanley)

In this episode, Ryan Honeyman is joined by Erinch Sahan (Doughnut Economics Action Lab) and Vincent Stanley (Patagonia) for a candid, thought-provoking conversation about the ongoing tensions within the B Corp movement. From Nespresso to Dr. Bronner’s, we examine the question of whether multinationals threaten the credibility of the B Corp community—or whether they are essential to scaling impact. Together, we examine the fault lines between purpose and profit, ownership and extraction, and ...

2 months ago

1 hour 8 minutes

Beyond the B: Latest on the B Corp Movement

New Standards: Government Affairs and Collective Action (w/ Grace Son)

In this episode, Grace Son, Senior Manager on the Standards Team at B Lab Global, unpacks the new Government Affairs and Collective Action (GACA) impact topic within B Lab’s updated standards. Drawing from her experience in finance and four years at B Lab, Sun explains how these requirements push companies beyond individual actions toward systemic change through responsible lobbying, collective action, and tax transparency. View the show notes: https://go.lifteconomy.com/blog/new-b-corp-stand...

2 months ago

57 minutes

Beyond the B: Latest on the B Corp Movement

Do People Care About B Corps? (w/ Charlotte Levitt & Michele Bradley)

B Lab has released its first-ever brand awareness report--providing valuable insights into the current state of recognition for B Corps worldwide. In this episode, we delve into the findings with two influential leaders from B Lab: Charlotte Levitt, the Global Director of Marketing and Communications, and Michele Bradley, the Data Analytics Manager on B Lab's Insights Team. View the show notes: https://go.lifteconomy.com/blog/b-corp-brand-awareness Support the show We want to hear from you! P...

3 months ago

1 hour 3 minutes

Beyond the B: Latest on the B Corp Movement

Nespresso's Side of the Story (w/ Lucy Bai)

Many people have an opinion about Nespresso becoming a Certified B Corporation. But very few have ever heard their side of the story. In this episode with Lucy Bai, Sustainability Manager for Nespresso US, we strive for a balance of genuine curiosity about the things Nespresso is doing well, and tough but fair questions about places where there is concern. View the show notes: https://go.lifteconomy.com/blog/nespresso-b-corp Support the show We want to hear from you! Please reach out at beyon...

3 months ago

57 minutes

Beyond the B: Latest on the B Corp Movement

New Standards: First Impressions, Highlights, and Key Takeaways

The new B Corp standards have finally arrived! In this episode, Ryan Honeyman and Emmy Allison share their first impressions and key takeaways from the 1,130-page update. What’s changed? What’s stayed the same? And what does it all mean for companies striving to build a more just and regenerative economy? Join us as we explore the early implications, the process behind the changes, and what to watch for as implementation begins. View the show notes: https://go.lifteconomy.com/blog/new-b-corp-...

4 months ago

29 minutes

Beyond the B: Latest on the B Corp Movement

Last Call! Important v6 Standards Deadline

Last month, B Lab Global made an announcement that affects some small-to-medium existing B Corps. If your B Corp is due to submit for recertification between July 1 and December 31, 2025, and you would like to be evaluated under Version 6 (i.e., the current version of the standards), you must submit your assessment by June 30, 2025 — six months earlier than many of us expected. If you miss that deadline, or your submission date is in 2026 or later, you will be moved onto the new standards (ne...

4 months ago

36 minutes

Beyond the B: Latest on the B Corp Movement

B Corps, Global Policy, and Systemic Change (w/ Marcel Fukayama)

In this episode, we speak with Marcel Fukayama, co-founder of Din4mo and a key leader in the B Corp movement, to explore the evolving landscape of B Corps, the role of policy in shaping the movement, and the challenges and opportunities ahead. Marcel shares insights on reducing dependency on philanthropy, navigating governance hurdles, and fostering deeper collaboration among B Corp leaders. He also reflects on the impact of COVID on the movement and the urgent need to reconnect with it...

5 months ago

56 minutes

Beyond the B: Latest on the B Corp Movement

🔥 B Corp Growth in the UK (w/ Chris Turner & Dyann Heward-Mills)

The B Corp movement in the UK is growing at an unprecedented pace. In this episode, Chris Turner, Executive Director of B Lab UK, and Dyann Heward-Mills, CEO of HewardMills, explore what’s fueling this rapid expansion. From the rise in purpose-driven leadership to the push for systemic change through the Better Business Act, we discuss how UK businesses are embracing B Corp certification and what this means for the future of ethical enterprise. View the show notes: https://go.lifteconomy.com/...

5 months ago

1 hour 8 minutes

Beyond the B: Latest on the B Corp Movement

Setting the Record Straight: Dr. Bronner's, Purpose Pledge, B Corps, & LIFT Economy

A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved. In this episode, we set the record straight. What is the Purpose Pledge, and how does it differ from B Corp Certification?Why did LIFT Economy help co-create it?Why do we bel...

5 months ago

26 minutes

Beyond the B: Latest on the B Corp Movement

Thoughts on Dr. Bronner's Decertifying as a B Corp (w/ Farmer Cee Stanley)

In this episode of Beyond the B, co-hosts Ryan Honeyman and Emmy Allison explore the recent decision by Dr. Bronner’s to decertify as a B Corporation. Ryan kicks off the episode with a monologue offering both a generous interpretation of the decision and constructive feedback on how the announcement could have been handled differently. Then, Emmy and Ryan are joined by Farmer Cee (Clarenda Stanley), CEO of Green Heffa Farms and a leader in the B Corp community. As a Black woman in regenerativ...

6 months ago

35 minutes

Beyond the B: Latest on the B Corp Movement

Cancel Culture in Climate (w/ Jenny Morgan)

We are sharing this crossover episode from Next Economy Now, our other LIFT podcast highlighting the leaders who that are taking a regenerative, bio-regional, democratic, equitable, racially-just, and whole-systems approach to creating the new economy.Check out all episodes here lifteconomy.com/podcast. How can we move beyond shame and blame to foster collaboration in addressing climate challenges? In this episode, Jenny Morgan, climate strategist and author of Cancel Culture in Climate, disc...

6 months ago

49 minutes

Beyond the B: Latest on the B Corp Movement

Mailbag: The New B Corp Standards Are (Almost) Here—But You Can Start Now

In this mailbag episode, we give an update on Beyond the B listener stats, answer your questions about the new B Corp standards, share the latest updates from B Lab, and explain how you can already begin to make progress on the new B Corp standards--before their official release! View the show notes. https://go.lifteconomy.com/blog/make-progress-on-the-new-b-corp-standards-today Support the show We want to hear from you! Please reach out at beyond@lifteocnomy.com with suggested topics and/or ...

6 months ago

45 minutes

Beyond the B: Latest on the B Corp Movement

Patagonia's Take on the B Corp Movement (w/ Vincent Stanley)

In this episode, Vincent Stanley, longtime Patagonia executive and co-author of The Responsible Company, describes how his company first found out about B Corps, why Patagonia didn't initially join the community, and his thoughts on the arc of the B Corp movement to date. Vincent also highlights the challenges of balancing urgency with patience, fostering localism, and building a business that prioritizes environmental and social impact. View the show notes: https://go.lifteconomy.com/blog/v...

6 months ago

1 hour 6 minutes

Beyond the B: Latest on the B Corp Movement

Beyond B Corps + 10 Principles of Next Economy Enterprises (Part 2, w/Kevin Bayuk)

In Part 2, Kevin Bayuk from LIFT Economy returns to continue our discussion about what it could look like to go "beyond B Corp." We explore this topic through the second half of the 10 Principles of Next Economy enterprises, which include: 6) Open source and regionally replicable7) Transparent8) Regenerative operations9) Supports movement building for broader systems change10) Supports personal growth and developmentWhether you’re a dedicated B Corp advocate or simply curious about the Next E...

7 months ago

1 hour 15 minutes

Beyond the B: Latest on the B Corp Movement

Beyond B Corps + 10 Principles of Next Economy Enterprises (Part 1, w/Kevin Bayuk)

What does it mean to go “beyond B Corp”? LIFT Economy’s Kevin Bayuk explores this question through the lens of the 10 Principles of Next Economy enterprises. In this episode, we go through the first 5 principles: 1) Need-oriented, basic goods and services2) Inclusive ownership3) Equitable and democratic culture4) Supports local economy ecosystem5) Education embedded into the good or serviceThis conversation offers a powerful roadmap for B Corps striving to create a regenerative and just futur...

7 months ago

55 minutes