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Beyond Marketing with Sponge
Sponge
11 episodes
4 months ago
In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.
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Marketing
Business
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In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.
Show more...
Marketing
Business
Episodes (11/11)
Beyond Marketing with Sponge
011: Kaila Hemler at Clarabridge on Tips For Synchronizing Sales and Marketing
In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.
Show more...
4 years ago
44 minutes

Beyond Marketing with Sponge
010: Jess Larkin at Okta Shares How to Build Successful ABM Programs
In this episode, we chat with Jess Larkin, Named Marketing Manager at Okta. Allison and Jess go way back so we're catching up with her about life at Okta, having a baby during the pandemic and the ins and outs of ABM.
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4 years ago
25 minutes

Beyond Marketing with Sponge
009: We're back, baby
It's....April? In today's episode we talk about coming back from our hiatus, how things have been going and what projects have us excited for 2021!
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4 years ago
19 minutes

Beyond Marketing with Sponge
008: Starting a New Job During Covid and NOT Burning Out, with Jen Senwoo
In this episode we talk with Jen Senwoo, Head of Demand Gen at Shippo. We discuss what it was like starting a new job during COVID, whether the East Coast and West Coast stereotypes hold up, and how to manage burnout while working for a start up.
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4 years ago
48 minutes

Beyond Marketing with Sponge
007: Back to School, Staying Sane, and a Passionate Plea for Email Deliverability
5 years ago
43 minutes

Beyond Marketing with Sponge
006: Interview with Meaghan Amato of Tracelink
In this episode, we chat with Meaghan Amato, Director Of Marketing Operations at Tracelink. We discuss what steps marketing teams can take to move past random acts of marketing during a global pandemic. Tune in!
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5 years ago
56 minutes

Beyond Marketing with Sponge
005: Interview with Margaret Irons of 3Pillar Global
In this episode we talk with Margaret Irons, Vice President of Marketing at 3Pillar Global. Margaret is fresh off of her maternity leave - she came back to 3Pillar after a big round of investment, had hired several new folks in sales and marketing - and oh, by the way, a global pandemic - so we talk to her about how she’s settling in, her advice for young marketers, and how she’s prepping her team for riding the wave of intense growth.
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5 years ago
44 minutes

Beyond Marketing with Sponge
004: Projects, Parenting, and Preference Centers
Today we’re talking about our continued reality of working with the kids at home, how to get lead scoring right, and how to convince your boss that you really do need a preference center.
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5 years ago
26 minutes

Beyond Marketing with Sponge
003: Facing 2H and Adapting Your Marketing Plans
Today we are talking about how things are picking up for us in June, what changes marketers are making to their 2020 plans, and how sales and marketing leaders can manage their stress to get the most out of their teams.
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5 years ago
25 minutes

Beyond Marketing with Sponge
002: Running a Remote Business
In this episode, we talk about what it's like running a remote business, how we put together a partnership agreement, and what projects are really lighting us up right now.
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5 years ago
29 minutes

Beyond Marketing with Sponge
001: Introducing Beyond Marketing with Sponge
Beyond Marketing with Sponge is a podcast for marketers. Work wives Jessica Sprinkel and Allison Isett talk marketing, growing a business, confronting burnout, and unapologetically enjoying their families.
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5 years ago
48 minutes

Beyond Marketing with Sponge
In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, plus how she coped with pregnancy and new mommyhood during the COVID pandemic.