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Belkins Podcast
Michael Maximoff
91 episodes
2 days ago
The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us
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Entrepreneurship
Education,
Business,
Marketing,
How To
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All content for Belkins Podcast is the property of Michael Maximoff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us
Show more...
Entrepreneurship
Education,
Business,
Marketing,
How To
Episodes (20/91)
Belkins Podcast
From SEO to GEO: How G2 Is Redefining Their Growth Strategy | Belkins Podcast Episode #15
Building software today? Easy. But standing out in a saturated SaaS market—with 40,000+ new apps launching each year—is a whole different game. In this can't-miss episode, Godard Abel—Co-Founder and CEO of G2—breaks down exactly how G2 thrives amidst the AI explosion shaking up the B2B software industry. With 50 new AI software categories emerging in the past year alone, discover how the industry's top platform stays ahead.
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1 month ago
1 hour 23 minutes 29 seconds

Belkins Podcast
ZoomInfo’s CRO: The #1 Mistake That Kills Sales Teams in a Downturn | Belkins Podcast Episode #14
What do you do when the market crashes and your team starts to panic? ZoomInfo’s CRO James Roth has one rule: don’t lower the bar. In this episode, James opens the playbook on what it really takes to lead a high-performing sales org through chaos. No buzzwords. No theory. Just the hard truths, decisions, and systems that keep ZoomInfo’s revenue engine running—even when headlines scream panic. From stock market volatility to sales team psychology, from discipline under pressure to the revolutionary impact of AI—this episode goes deep.
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2 months ago
1 hour 9 minutes 7 seconds

Belkins Podcast
Why Sales Teams Are Going Back to Cold Calling with Colin Specter | Belkins Podcast Episode #13
Cold calling is making a comeback. Enterprise sales has changed. And taking prospects to the World Series might just be the smartest move in sales. In this episode, Colin Specter, VP of Sales at Orum, breaks down how he helped scale a bootstrapped startup into a Series B+ sales powerhouse—and why relationship-driven sales is more important than ever.
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6 months ago
1 hour 22 minutes 59 seconds

Belkins Podcast
Scale Without Losing Customers: Peter Caputa’s Proven System | Belkins Podcast Episode #12
In this unmissable episode, Peter Caputa, CEO of Databox and the creator of HubSpot’s famous partner program - joins host Michael Maximoff for an unfiltered conversation on SaaS growth, leadership, and the changing dynamics of marketing.
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7 months ago
1 hour 4 minutes 13 seconds

Belkins Podcast
Bruno Reveals How Clay Hit $500M Valuation | Belkins Podcast #11
In today's episode, Michael sits down with Bruno Estrella, the Head of Growth Marketing at Clay and former Director of Growth Marketing at Webflow. Bruno shares his remarkable journey from playing soccer in Rio to leading growth strategies in Silicon Valley. They dive deep into the challenges and strategies of scaling startups, discussing: - The pressures and privileges of handling large funding rounds - Strategic budgeting and planning for hyper-growth - The complexities of Product-Led Growth (PLG) and when it's right for your business - The role of community and ecosystem in driving growth - Balancing brand integrity with aggressive marketing tactics - Bruno's personal experiences transitioning from sports to tech
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8 months ago
1 hour 4 minutes 36 seconds

Belkins Podcast
How to Sell to a CRO of a $100M Tech Company: PandaDoc’s Keith Rabkin (ex-Google) | Belkins Podcast #10
In Episode 10, host Michael Maximoff sits down with Keith Rabkin, Chief Revenue Officer at PandaDoc, a company that reported over $120 million in annual revenue with a customer base of around 60,000 businesses. Keith brings over 20 years of operating experience from industry giants like Google, Adobe, and Johnson & Johnson. He's one of the few individuals to have won the Great Manager Award at Google and is currently mentoring various startups. In this insightful episode, Keith pulls back the curtain on the document handling industry, sharing surprising truths like why "nobody cares about document workflow." Discover how PandaDoc differentiates itself in a crowded market, the rationale behind eliminating SDRs in favor of full-cycle AEs, and the impact of integrating AI into their GTM strategy.
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9 months ago
1 hour 6 minutes 44 seconds

Belkins Podcast
Stop Writing Emails Like You're in the 18th Century — Jen Allen-Knuth | Belkins Podcast Episode 9
In episode 9, Michael sits down with Jen Allen-Knuth, founder of DemandJen and renowned sales trainer and keynote speaker. Jen shares her incredible journey from an individual contributor in sales to a LinkedIn thought leader with over 70,000 followers. Discover how she used authentic writing, data-driven insights, and a focus on problem solving to transform her career and empower sales teams around the world.
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10 months ago
48 minutes 32 seconds

Belkins Podcast
Best of Growth Podcast, season 4 - part 2 | Belkins Podcast Special
Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast - part 2, now rebranded to Belkins Podcast and available on our new YouTube channel. Join our host, Michel Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!
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12 months ago
41 minutes 20 seconds

Belkins Podcast
Building a Brand That Owns the Idea — Anthony Kennada
In this riveting episode of the Belkins Podcast, join host Michael Maximoff as he delves into a candid conversation with Anthony Kennada, Founder & CEO of AudiencePlus. Discover the unfiltered realities of being a first-time founder, the highs and lows of building a company from the ground up, and the crucial lessons learned along the way.
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1 year ago
1 hour 14 minutes 40 seconds

Belkins Podcast
Belkins Podcast Special: Best Of Growth Podcast, Season 4
Welcome to the Belkins Podcast! In this episode, we've compiled the best moments from Season 4 of the Growth Podcast, now rebranded to Belkins Podcast and available on our new YouTube channel. Join our host, Michael Maximoff, Co-Founder & Managing Partner of Belkins, as he engages with industry leaders and experts. Dive into insightful discussions on sales, marketing, leadership, and personal growth. Don't forget to like, comment, and subscribe for more valuable content!
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1 year ago
46 minutes 57 seconds

Belkins Podcast
Jacco van der Kooij: The Future of AI and Revenue Strategies
Are you ready to redefine the future of sales and revenue generation? In this episode, we sit down with Jacco van der Kooij, founder of Winning by Design, to explore the seismic shifts happening in the sales landscape. Jacco brings his wealth of knowledge and forward-thinking perspectives on how AI is transforming sales roles, the importance of understanding business models, and the critical shifts needed for sustainable growth. We’re diving into: ◾ The impact of AI on the future demand for salespeople ◾ Transitioning from traditional sales methods to AI-driven strategies ◾ The importance of aligning your go-to-market motion with your product ◾ The role of reoccurring revenue in today's market ◾ How to balance acquisition and retention for long-term success ◾ Personal insights on entrepreneurship and overcoming industry misconceptions Join us to uncover how to stay ahead in the evolving sales ecosystem, create meaningful connections, and drive business growth in the AI era.
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1 year ago
1 hour 32 minutes 30 seconds

Belkins Podcast
How Social Selling is Changing the Game with Laura Erdem
Want to build real connections with your customers? In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople. We’re talking about: ◾ Switching from old-school tactics to social selling and what it means for salespeople ◾ A creative approach to booking more appointments (including killer videos) ◾ Building trust with authenticity (because people buy from people they like) ◾ How to find an elusive work-life balance ◾ Time management hacks for busy salespeople Laura’s insights provide a roadmap to building stronger relationships and achieving your sales goals through social selling. Tune in to discover how to stand out in a crowd, foster meaningful connections, and drive sustainable business growth.
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1 year ago
1 hour 3 minutes 8 seconds

Belkins Podcast
Krish Ramineni: Fireflies' AI Hacks for Explosive Growth
How did Fireflies thrive during the pandemic, and what does the future hold for AI in business? In this episode, Krish Ramineni, the CEO of Fireflies, shares his insights on adapting to remote work, turning it into culture, and the surge of new tools caused by the pandemic. Krish will also discuss why a good business model is key to long-term success. Together with Michael Maximoff, they explore the challenges and opportunities in the AI market, the importance of staying focused and innovative, and the impact of competition on driving advancements. Perfect for entrepreneurs and tech enthusiasts, this episode offers a deep dive into building a sustainable business in the AI era. Tune in to learn about the strategic decisions that helped Fireflies grow and the future trends that could shape the AI and tech industry.
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1 year ago
1 hour 10 minutes 41 seconds

Belkins Podcast
Mark Roberge: AI's Impact and HubSpot's Evolution
How can AI redefine the CRM landscape and take a business like HubSpot to new heights? In this episode, Mark Roberge, Co-Founder of Stage 2 Capital and former CRO at HubSpot, shares his insights on the revolutionary impact of AI on CRM technology and sales roles. Together with Michael Maximoff, they unpack the importance of maintaining a strong team culture, the nuances of customer success for retention, and the evolution of HubSpot’s strategy across various departments. Perfect for entrepreneurs and executives, this episode offers a profound look into leveraging technological advancements in sales and marketing. Tune in to equip yourself with the knowledge to navigate the future of CRM and sales technology effectively.
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1 year ago
1 hour 6 minutes 32 seconds

Belkins Podcast
Jay Schwedelson: From Internet Ads to Guru Conferences
Ever wondered how a small idea can transform into a major industry influence? In this episode, we sit down with Jay Schwedelson, the visionary behind Outcome Media and Guru Conference, to dissect his journey from spearheading early internet ads to leading innovative virtual conferences. Join Michael and Jay as they explore crucial topics like the evolution of demand generation, the significant role of email in business communication, and strategies for scaling in the digital age. Learn how to cultivate a resilient business and vibrant company culture amidst constant digital shifts.
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1 year ago
56 minutes 6 seconds

Belkins Podcast
Alexander Theuma: Outsmarting Your Competition
In this episode, Michael dives deep into the fiercely competitive world of tech conferences with Alex Theuma, a prominent figure in this scene. Alex shares his journey of founding SaaStock, highlighting the challenges and triumphs of creating a standout event in the crowded tech conference market. He also offers insights on delivering value to attendees, sponsors, and exhibitors alike. Venture with us into the heart of the tech conference ecosystem, the importance of quality over quantity, and strategies for engaging modern audiences in an era of content saturation.
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1 year ago
1 hour 10 minutes 54 seconds

Belkins Podcast
David Henzel: Mastering the Art of Conscious Capitalism & Life
Imagine this: you're at the helm of several groundbreaking ventures, navigating the complexities of entrepreneurship without the conventional roadmap to success. This is the world of David Henzel, a seasoned entrepreneur who's made an indelible mark across various industries. His story is one of profound resilience, innovation, and the relentless pursuit of integrating love and mindfulness into the fabric of business. Dive into this conversation, and let David Henzel's journey inspire you to weave mindfulness and strategic innovation into your path to success.
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1 year ago
1 hour 11 minutes 4 seconds

Belkins Podcast
True growth comes from transparency and saying "NO" — podcast with Amir Reiter
Ever pondered the intricacies of the B2B lead generation and sales sector? Dive into this enlightening episode of the Growth Podcast, where Amir Reiter, a seasoned expert in B2B sales, sheds light on navigating the industry's complexities. With an inefficiency gap between buyers and sellers valued at a staggering $2 billion, Amir presents innovative strategies to bridge this divide. Amir's insights span from leadership development and adaptation to business innovations to the profound impact of networking on career and personal life. This episode is crafted for entrepreneurs, business owners, and individuals keen on decoding the B2B marketplace's subtleties.
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1 year ago
1 hour 10 minutes 15 seconds

Belkins Podcast
From 'Dumpster Fire' to Dynamic Dialogue: podcast with Keith Daw
Have you ever considered the pivotal role of communication in the world of sales? Join us on this insightful episode of the Belkins Growth Podcast, where we dive deep with Keith Daw into the art of communication—a skill that can be the difference between a closed deal and a missed opportunity. Keith, a master of communication strategies, shares his journey of evolving from past missteps to developing winning communication tactics. This episode is a treasure trove for anyone in sales or looking to elevate their communication skills. Discover the transformative power of understanding different communication styles and the magic of effective self-talk.
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1 year ago
49 minutes 53 seconds

Belkins Podcast
Unique path to elevating a 6-person team to Million-Dollar heights - podcast with Will Allred
Embark on a compelling journey in our latest podcast episode as we explore the innovative mindset and strategic brilliance of Will Allred, co-founder of Lavender. This discussion delves deep into the art of transforming a small group into a multi-million-dollar team, challenging conventional business norms. Discover how Will's unconventional approaches to team dynamics, creative marketing, and business acumen led to securing $13.2 million in funding. This episode is more than a story of financial milestones, it's a rich tapestry of entrepreneurial spirit, ingenuity, and the subtle intricacies of team synergy. Listen as we uncover the lesser-told narratives of entrepreneurial ventures and gain unique insights into the world of modern business innovation.
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1 year ago
58 minutes 21 seconds

Belkins Podcast
The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us