Kate dives into a heart-to-heart with DebRa Staniforth in this eye-opening episode of "Behind The Strategy." They tackle the heavy-lifters of entrepreneurship: the ‘shoulds’ and expectations that box us in. DebRa, with her rich background in NLP (Neuro-Linguistic Programming), shares insights on why we get hooked on these ‘shoulds’ and how to cut through the noise to find what truly resonates with us. It's all about finding your authentic voice in a world that often tells you how to be. If you're tired of the same old advice and ready for a refreshing take on personal and business growth, this chat's for you.

What Kate and DebRa Get Into:

🟠The Weight of ‘Shoulds’: Explore how societal and self-imposed ‘shoulds’ shape our business actions and mental well-being. They discuss the fine line between helpful advice and burdensome expectations.

🟠NLP Insights: DebRa breaks down how NLP can be a game-changer in understanding and shifting our response to these pressures. They delve into the power of language and mindset in crafting a business that's true to you.

🟠Finding Your Authentic Path: This is for anyone struggling with the notion of authenticity online. Kate and DebRa share personal journeys and practical tips for aligning your business practices with your core values, not just what you're told to value.

Buckle up for a session that not only challenges the norms but also provides tangible steps to embrace your unique business journey.

🔸You can find DebRa Staniforth here: https://www.linkedin.com/in/debrastaniforth/

🔸You can join The ADHD Business Lab here: ⁠https://adhdbusinesslab.com/⁠

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