Listen in as I talk about why it's important to have different marketing strategies for different customers if you want more conversions and better customer loyalty retention.
Selling something to somebody you don't know, is completely different to selling something of a similar ilk to somebody that has already bought from you before. You'll have different client streams, and they're going to need different customer journeys.
Come and join the discussion in The Strategy Lab Facebook Group or hope over to The Lab to create your own customer journeys which convert!