Making the leap from associate dentist to startup owner is a scary prospect, and many of us focus on the wrong things when embarking on this adventure. Addressing these obstacles today is author, startup consultant, and founder of Ideal Practices, Jayme Amos. Join us to hear what building your ideal startup entails and the steps that you can take. We discuss actionable advice both for those looking to startup and established practice owners. We discover some of the challenges that Gina f...

As a dentist, you’d imagine that the only thing you’d have to be good at is solving problems in people’s mouths, but in reality, if you’re going to run a successful practice, there’s a lot more to it than that. Marketing is one of those vital elements with the ability to make or break your business. In this episode, I’m joined by the master of ground marketing, Michael Arias aka The Dental Marketer, who is here to share the wealth of knowledge that he has accumulated after many years of devel...

It’s a shocking truth that so many dentists can’t afford to retire at 62 and maintain their lifestyle. But this does not have to be the case! Today we are joined by David Phelps, a Dentist and Real Estate Investor who has figured out how to own his freedom and even wrote a book about it! In this episode, David opens up about the struggles his family faced that motivated him to sell his dental practice and build a passive income. We discuss some of the reasons why so many dentists struggle to ...

Continued education, or CE, is an important part of any healthcare and dentistry professional's career. After experiencing firsthand, some of the issues with the requirements and systems associated with CE as a dental hygienist, our guest Sarah Thiel, decided she would set about making these processes much easier for people in the industry! This was the backdrop for the founding of her company, CE Zoom, and in today's episode, we get to hear all about the biggest stepping stones in this journ...

These days, if you want to have a successful marketing strategy, you need to have an online presence. Since most dentists don’t have the time or inclination to curate their online presence, they would likely want to outsource their marketing to an agency or independent company. Unfortunately, most agencies don’t specialize in dentistry, resulting in generic content being used that doesn’t reflect the true character of your practice. Here to help us navigate the quickly evolving online landsca...

Dentists often have a hard time wrapping their heads around marketing. We frequently spend money trying to promote ourselves through various channels and end up seeing very little in returns. Today we are joined by Laura Maly and Michael Anderson who are the co-founders of Wonderist Agency, a marketing agency aimed solely at dentists. In this episode, they explain how marketing in the field of dentistry has changed over the years and explain why some of the marketing commonly done ...

Networking is a major part of most jobs, and dentistry is no different. Today we talk to returning guest, Dr. Tuan Pham, about the importance of networking and why he created the Dental Maverick Summit to give dentists a space to do so. From what makes the Dental Maverick Summit so unique (and so much fun!), to how to become a leader instead of a manager, you’ll learn it all in this episode. Find out the star-studded lineup for the 2022 Dental Maverick Summit, and what each of these experts h...

Today’s guest Fred Joyal is not a dentist, but he founded one of the most useful marketing tools for the field (1-800-DENTIST). Join us today as we discuss all things marketing and more, with Fred Joyal, author, speaker, entrepreneur, and business advisor. Throughout his time running 1-800-DENTIST, Fred was never once asked about a dentist's qualifications; instead, he was asked, "What do other people say about them?" He concluded that people's decisions are driven by our emotions, with the r...

When Anne Duffy founded Dental Entrepreneur Woman (DeW) in 2016, it was because she had finally had enough of how women were being underserved and undervalued in dentistry. Dew Life is a movement for inspiring, highlighting, connecting, and empowering all women in dentistry. In this week’s episode, we get together with Anne to discuss her journey with dentistry, how she founded DeW Life as well as some of the changes she has seen, and still hopes to see, in the industry. We discuss the immens...

HIPAA compliance is one of those things that those of us with dental practices would simply like to delegate to our office managers and forget about. Even if you think you’re HIPAA compliant, the regulations change so frequently that it’s hard to stay on top of it. Often it’s only when there is a breach or a violation that we truly discover just how compliant we are not. Today we are joined by Danielle Mckinley, the Director of Partnerships at PCIHIPAA who is also known as The HIPAA Chick.&nb...

Running a dental practice can be challenging on so many levels, and one of the ways to combat this is to create systems and an identity that feels authentic and unique. Dr. Brady Smith joins us on today's show to share his story in dentistry and the steps he has taken to make his work more enjoyable, impactful, and ultimately successful. Dr. Brady is the founder of HALO Dental Network, an initiative that aims to broaden the charitable work of dentists everywhere. We also talk about education ...

Many women dentists feel like they need to shrink into themselves or take up 'less space', but today’s guests are here to tell you that it’s ok to be amazing! Dr. Erin Elliot and Dr. Jennifer Kirwan are extraordinary examples of women who are absolutely killing it in dentistry and who are not afraid to own their power. In this episode, we hear more about Jennifer’s background and her lifelong passion for dentistry. We dive into what it is like being a woman dentist, and Jennifer and Erin shar...

Irene Iancu and Katrina Sanders, hosts of the Tooth or Dare podcast, share their very different journeys into dentistry and what they continually learn about team management and getting the most out of your employees. We hear from Irene about the key lessons she has learned from being an employer and how she applies that to building a fulfilled and valued team. Katrina discusses her passion for further education in dental hygiene and how different generations are motivated at work...

Dr. Bao-Tran Nguyen, together with her husband, Dr. Nate Jeal, established not one but five dental practices before encountering a bit of burnout in the process. Since then, they have invested in mentors, learned how to be better business people and marketers, and learned the importance of focusing on what you enjoy doing while letting others handle what you don’t. You’ll also hear about how they started a side project growing practices, flipping them, and selling them, and how they hav...

As a dentist, you are also running a business, but perhaps knowing the numbers is not your strongest skill. Today's guests, JoAnne Tanner and Rick Willeford, aim to make the business of running a dental practice as smooth as possible. JoAnne runs Tanner Management, a consultancy that helps dentists buy and sell their practices. Rick is the owner of DentaMetrix, a platform that provides professional-strength analytics, dashboards, and reports for consultants, Dental CPAs, enterprise owners, an...

Dr. Gina joins Irene and Katrina of the Tooth or Dare podcast for this special crossover episode sponsored by YAPI paperless automation software. Dr. Gina provides some much-needed triage of Irene’s difficult experiences in the nuances of managing her own new dental practice.We cover some of these dental topics and much more:How do you bankrupt a dental office?How do you train staff to use new technology?What should discipline look like in a dental office?How can you tell when an employ...

In this episode of Behind The Smiles, Wendy Briggs, founder of Hygiene Diamonds, shares her 20-year journey helping dental practices to champion the role of the hygienist, developing hiring and onboarding processes, and how elevating patient service leads to increased production. She discusses:How to attract the right candidates in your hiring adsThe importance of core values for leading a dental practiceThe 3 key roles of a hygienistCreating an onboarding processProduction-based compens...

Welcome back to another episode of Behind The Smiles with Dr. Gina Dorfman.In this episode, Dr. Laura Mach joins us to talk about:Balancing dentistry with motherhood How coaching changed her life, her practice, and her employee's lives. How your brain and its habits form and affect the success of your practice. How to create a mindset of abundanceHow she coaches dentists to manage their thoughts around their practicesHow Dr. Gina started a software movementWhy dressing up insta...

Welcome back to another episode of Behind The Smiles! Today's episode features none other than entrepreneur, author, speaker, and business phenomenon, Mike Michalowicz. In this episode, Mike and Gina chat about...What is the defining component when a business doesn't need the owner? What is the goal of a four-week vacation? It's not about you taking a vacation from the business, but the business taking a vacation from YOU.How an owner and business relationship is more like that of conjoi...

Welcome to another episode of Behind The Smiles. Today, Dr. Gina Dorfman chats with the founder of BoomCloud, a robust dental membership plan software that helps your practice create, organize and automate a dental membership program for your patients. In this episode, they share...What BoomCloud can do specifically for your team AND for your patients - why it is a Win-Win.How BoomCloud helps you to attract patients without insurance and reduce your dependence on PPO's.Why it's important to c...