In this episode, Ash sits down with former pro surfer turned mental health trailblazer, Cooper Chapman, for a raw and inspiring conversation about purpose, mindset, and creating real change from the inside out.
After years chasing trophies and external success, Cooper realised the waves he truly needed to ride were the ones within. What followed was a powerful shift, one that led him to build The Good Human Factory and dedicate his life to helping others nurture their mental wellbeing.
Cooper opens up about what he’s learned along the way, from the quiet power of small daily habits to the freedom that comes when we stop seeking validation outside ourselves. He shares the story behind the 1% Good Club, a global movement encouraging people to spend just 14 minutes a day on gratitude, mindfulness, and self-reflection, because big change always starts small.
Together, Ash and Cooper explore the importance of community, balance, and practical self-care routines that actually stick. Cooper’s message is simple yet profound: mental health isn’t a destination, it’s a daily practice of showing up with compassion, curiosity, and consistency.
Key highlights include:
Episode chapters:
00:00 Introduction to the Retreat and Guest
00:45 Cooper Chapman's Journey and Book Launch
01:54 The Impact of External Validation
06:40 Navigating Long-Distance Relationships
11:27 Finding Balance in Life and Work
13:32 Hiding Behind a Smile: Cooper's Struggles
19:32 Shifting Mindsets and Mental Health Advocacy
26:27 The Birth of the Good Human Factory
33:55 The 1% Good Club: A Community for Mental Health
38:52 Daily Practices for Mental Wellbeing
51:41 Non-Negotiables for a Fulfilling Life
You can connect with Cooper using the links below:
Instagram - @cooperchapman + @thegoodhumanfactory
Website - thegoodhumanfactory.com
1% Good Club Book - Buy Here!
Follow and connect with Ash on:
Instagram @ashbutterss
Website www.ashbutterss.com
Join Ash on retreat in Bali in 2026! All the details can be found at https://www.ashbutterss.com/bali-retreat-2026.
Watch Ash’s TEDx Talk here!
If you need support with your mental health, please contact Lifeline on 13 11 14. Or if you'd prefer to text lifeline, you can reach a support team member on 0477 13 11 14.