Save your seat!! Free Live Training, The High-Paying Client Method https://designedto-scale.com/the-high-paying-client-method
In this episode of 'Behind the Design,' we're breaking past barriers holding that could be holding you back from reaching six-figures as a brand and website designer. I'm drawing from my personal journey and mentorship of other designers to highlight three critical areas: positioning and marketing, pricing and offerings, and systems and processes.
The main goal of this episode is to help you decipher your ONE key area that is holding you back from reaching 6 figures, with action steps you can take today to reach your goal. Whether you're just starting out or looking to scale, this episode is a treasure trove of wisdom from someone who's been in the trenches and emerged victoriously.
Save your seat! https://designedto-scale.com/the-high-paying-client-method
If you’ve been hustling for inconsistent projects, saying yes to every revision request, and still feel like you’re drowning just to hit your income goals… this is your wake-up call.
What if you could run a $100k+ design studio that books premium clients consistently without working nights and weekends, overdelivering, or questioning your rates?
Inside my free live training, The High-Paying Client Method: How to Book Premium Brand and Website Projects, I’m giving you the real strategy behind a high-end studio — the same method that not only took me from $3k projects to $15k+ projects and consistent $100k+ years, but has helps countless of other designers do the same. If you’re ready to stop blending in, stand out among other designers, and finally run a studio that is highly profitable - this is where it starts.
Join me live on July 22 or 23. It’s free, but spots are limited so grab yours now at the link in the show notes or go to designedto-scale.com.
We get to hang out live, dig into your biggest questions in real time, and spend an hour focused on you and your business — not just your clients. This is your time to get clear, get confident, and start building the design studio you actually want. I can’t wait to see you there!
Save your seat! https://designedto-scale.com/the-high-paying-client-method
*Free Workbook: The Aligned Offer Suite Builder: https://designedto-scale.com/aligned-offer-suite-workbook
In this episode, I’m breaking down the invisible force that determines whether you attract high-paying, respectful clients—or stay stuck on the client hamster wheel: your energy. We’ll unpack the red flags of “freelancer mode” (even at premium pricing), what true CEO energy looks like for creative entrepreneurs, and how to start embodying it immediately—even if it feels uncomfortable at first.
https://designedto-scale.com/
FREE WORKBOOK! The Aligned Offer Suite Builder - get it here
https://designedto-scale.com/aligned-offer-suite-workbook
If you’ve ever felt burnt out, overwhelmed by custom quotes, or ghosted by your dream clients—this episode is your wake-up call. I’m breaking down the one simple, powerful shift that doubled my design studio’s revenue without taking on more clients. Inside, I share how streamlining your offer suite isn’t just about simplicity—it’s about positioning yourself as the expert, attracting aligned, high-paying clients, and finally getting off the feast-or-famine hamster wheel. Plus, I walk you through how to start building your own strategic offer suite today with a free workbook to guide the process. This is the clarity you’ve been craving.
https://designedto-scale.com/
https://www.instagram.com/designedto_scale/
In this episode, I’m pulling back the curtain on why revenue-only goals can lead to burnout, and what you should actually be focusing on if you want to scale sustainably. We’re talking about the difference between vanity metrics and true freedom, the systems and delivery models that create real scalability, and how to build a business that supports your lifestyle—not one that takes over your life.
Whether you're nearing that $10K mark or already there and wondering, “Is this really it?”—this episode is your permission slip to rethink what success really looks like.
If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one’s for you. In this episode, I’m pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional unlearning to redefining success entirely, I share what no one prepares you for when you're both a mother and a founder.
You'll hear:
The messy and magical reality of raising babies and building a business
The identity shift that rocked me—and how I grew from it
5 things motherhood has taught me that made me a better business owner
Why simplifying, setting boundaries, and trusting your intuition are essential CEO skills
How I’ve redefined success around presence, purpose, and personal fulfillment
Whether you're pregnant, postpartum, years into motherhood, or dreaming of a future with both a family and a thriving business—you’re not alone, and you don’t have to choose. This is your permission slip to do both, in your own way.
Journal Prompt:
What has motherhood taught me about myself as a leader?
🎧 Tune in, reflect, and share with a fellow mompreneur who needs this reminder.
📲 Connect with me on Instagram @byoliviaaustin and @designedto_scale and follow along for more real conversations on motherhood, business, and building a life that’s fully yours.
What do the most successful creative entrepreneurs have in common? It’s not a secret sauce—it’s mindset. In this episode, we’re diving into the powerful shifts that separate high-achievers from the rest. From self-leadership and identity work to daily habits that build resilience, you’ll walk away with tangible mindset upgrades to elevate how you lead, create, and scale.
You’re getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and proposal process might be.In today’s episode, I’m walking you through the exact system I use to book high-paying clients with confidence and clarity. No more second-guessing your pricing. No more awkward calls. No more ghosting. Just a seamless client experience that builds trust, positions you as the expert, and gets the “yes.”
https://www.instagram.com/designedto_scale/
Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I’m sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I’m planning for a more aligned and intentional Q2. We’ll talk about push and pull seasons in business and life, how to honor where you're at, and how I’m shifting priorities to create more space, strategy, and joy.
Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it’s easy to feel like you’re constantly playing catch-up. But over the years, I’ve found a few simple habits that have completely transformed how I show up as both a business owner and a mom.
In this episode, I’m sharing the five game-changing habits that help me feel more productive, present, and less stressed—without overcomplicating my days. These aren’t rigid routines or unrealistic schedules; they’re small, intentional shifts that make a massive difference.
LINKS:
Use code BTD10 for 10% off any templates in the template shop
Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/qdh3a7oqda
Use code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator
If you’re running a business (or just trying to keep your life together), the right tools can change everything. From project management to payments, marketing to mindset, I’m sharing the exact tech, systems, and resources that keep my business running smoothly—without the overwhelm.
In this episode, we’re covering:
✔️ My go-to tools for project & life management (hello, ClickUp!)
✔️ The best platforms for streamlining client work, invoicing & contracts
✔️ Marketing & content tools that save time and boost visibility
✔️ Wellness & mindset resources that keep me performing at my best
✔️ How to get the full list in The Founder’s Ultimate Tools & Tech Guide (so you don’t have to scramble for notes!)
LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left
https://byoliviaaustin.com/designed-to-scale
In today’s episode, we’re breaking down exactly what’s possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles. If you’ve been craving more clarity, consistency, and confidence in your business, keep listening—because this is the roadmap to getting there.
Let’s dive in.
Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you’re obsessed with.Today, we’re talking aboutinvestment—and no, I don’t just mean money. Investment is about where you put your time, energy, and resources. And the reality? Every single decision you make is shaping your future. So, are you investing in a way that actually moves you toward the life you want?If you want this year to be different—if you want to look back 12 months from now and saydamn, I made some really smart, aligned choices—then this episode is for you. Because investing isn’t just about financial returns. It’s about growth, freedom, and fulfillment.By the end of this episode, you’ll have a clear framework for making smart, confident investment decisions—whether it’s in your personal growth, lifestyle, or finances. So, let’s get into it.
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What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we’re diving into something BIG. If you’ve ever felt like you’re stuck spinning your wheels in your business—working long hours but not seeing the growth you want—or if you’ve ever wondered why scaling feels so far out of reach, this episode is for you.We’re talking about the biggest blocks holding you back from scaling your design business and, more importantly, how to overcome them. I’ll be sharing the exact shifts you need to make to think bigger, work smarter, and achieve transformational growth in 2025.This episode isn’t just about identifying what’s holding you back—it’s about taking actionable steps to break through those barriers and unlock the next level of success.So grab a notebook or just settle in—this is going to be packed with insights to help you start the year strong and make 2025 your best year yet. Let’s get started!
LINKS:
Designed to Scale Mastermind: https://byoliviaaustin.com/designed-to-scale Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator Free Course: Goals by Design: https://byoliviaaustin.com/growth-guideToday, we're tackling something so many of us wrestle with—how to juggle all the roles we play as moms, business owners, partners, and friends, without losing ourselves in the process.We’re diving into four key areas that I know you’ll relate to:
I’ll be sharing personal stories, actionable tips, and strategies to help you move forward with clarity, confidence, and maybe even a little less guilt. Whether you’re deep in the early stages of your business or navigating life with a new baby—or both—this episode is for you.
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Are you ready to scale your design studio but feeling stuck when it comes to creating predictable, sustainable growth? In this episode, we’re uncovering the missing piece that most designers overlook when trying to take their business to the next level.
Whether you’re drowning in client work or struggling to land steady projects, this episode will give you actionable insights to move forward with confidence. Get ready to transform your design studio into a well-oiled, revenue-generating machine.
Resources & Links:
If you found this episode helpful, take a moment to subscribe, leave a review, and share it with a fellow designer who needs this!
Ready to make 2025 your most successful and fulfilling year yet? In this episode, I’ll guide you through a new process for annual planning to completely change the game for you this year. Together, we’ll break down:
Plus, we’ll dive deep into the power of visualization, Pinterest boards, and journaling to bring your goals to life. I’ll share prompts to help you embody your future self and create a life you love while embracing an abundance mindset.Let’s map out your dream 2025 together—press play and start designing your best year yet!
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Answering the question: Who are you without your business?
If you’re feeling like 2024 was a strange year for business, you’re definitely not alone. I’ve said this before on the podcast and while working with coaching clients, but this year brought a lot of unexpected challenges for designers. Many have had to rely heavily on referrals, completely shift their marketing strategies, and unfortunately, we’ve seen more design studios closing than ever before. If you’re nodding your head right now, I get it—it’s been tough. But here’s the thing: not every year in business is going to be amazing. There will be years of growth where everything feels effortless, years that are so challenging you might consider quitting, and years where you plateau, just getting by. No matter what stage you're at, the key is to stay in it for the long run and keep pivoting when necessary.If you managed to navigate 2020 and survive the rollercoaster that was 2025, then it’s time to gear up for a better 2025. In this episode, I’m sharing an action plan to set yourself up for success in Q1 2024 by focusing on just two essential things. These are the areas that transformed my studio, Current, into an industry go-to, and they can do the same for you. So, let’s get started and set the foundation for a stronger, more resilient business in 2025.
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As creatives, we often find ourselves juggling multiple projects, ideas, and responsibilities, which can lead to stress and burnout. But what if I told you that by implementing just a few key habits, you could not only enhance your productivity but also enjoy the process more? These habits are not one-size-fits-all; they can be tailored to fit your unique lifestyle and creative process. So, if you're ready to unlock your full potential and create with greater ease and joy, this episode is packed with actionable insights just for you!
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