Begin As You Mean To Go On

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Kronda Adair

83 episodes

8 hours ago

Begin As You Mean to Go On is about working hard once at the right things that will actually move your business forward toward long-term success without burning yourself out. I'm Kronda Adair, founder of Karvel Digital and I'm passionate about empowering you to take control of your digital marketing. Here’s the thing, I care more about your success than whether you like me. I'm going to give you some tough love sometimes but you'll also hear what's necessary to reach your goals. Sometimes you'll sit down with just me and we'll talk about what it truly takes to build a service business beyond six figures. And other times, I will invite special guests to share their wisdom about overcoming mindset blocks, strategies for taming your tech and methods for automating your business. Ready to stop spinning your marketing wheels and get serious about creating an online marketing engine for your business? If so, you’re in the right place! Hit that subscribe button now so you don’t miss a thing.

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Marketing

Business,

Entrepreneurship

Episodes (20/83)

Begin As You Mean To Go On

E56 Slowing Down to Speed Up: Stop Rushing the Foundations

1 day ago

17 minutes 34 seconds

Begin As You Mean To Go On

E55 Automation ≠ Autopilot: What It Really Takes to Maintain Your Automated Systems

2 months ago

22 minutes 17 seconds

Begin As You Mean To Go On

E54 Why I Fired My First Client (and Would Do It Again)

7 months ago

10 minutes 17 seconds

Begin As You Mean To Go On

E53 New Year, New Karvel Digital Home Page

9 months ago

43 minutes 35 seconds

Begin As You Mean To Go On

E52 Talking with 100 Black Woman Business Owners in Q1 2025

9 months ago

10 minutes 20 seconds

Begin As You Mean To Go On

E51 Get DIY Business Tech Support with Automation Club

9 months ago

25 minutes 5 seconds

Begin As You Mean To Go On

E50 Streamline Your Tech and Systems for 2025

11 months ago

19 minutes 54 seconds

Begin As You Mean To Go On

E49: Stop Cleaning Before The Cleaner with Kronda Adair

Thank you for coming with me through Season 4. If you’ve been nodding along, I encourage you to just take the first step and book a call. We’ve gone through a lot of common problems and maybe you feel like you can fix it yourself, but don’t. Even if you are capable, your energy is better spent elsewhere. That’s my job!

3 years ago

11 minutes 33 seconds

Begin As You Mean To Go On

E48: Kronda, Fix My Marketing! with Mia Francis Poulin and Kronda Adair

Listen in as I talk with Mia Francis Poulin, owner and copywriter in chief at The Coffee House. Today we’ll go through a mini version of the process I offer my clients in the Marketing Intensive. We’ll walk through her marketing system from traffic all the way to follow-up and plug some holes in Mia’s system.

3 years ago

37 minutes

Begin As You Mean To Go On

E47: What Do You Want It To Look Like? with Emmy Wu and Kronda Adair

In this episode, I’ll be talking with Emmy Wu. Emmy is a storyteller and brand strategist who uses her experience in the film industry to help creatives stand out in the online market. In this episode we’ll have a great chat about how and when to hire technology versus hiring people when trying to scale and streamline your business.

3 years ago

35 minutes 35 seconds

Begin As You Mean To Go On

E46: Why Can’t You Let It Be Simple? with Kronda Adair

Today I’m talking about keeping it simple. If you feel called out, just know that I’m right there with you. Really all you need are a way to get found, a way to get booked, and a way to get paid. Make sure your website is up to date and linked in your socials. Make sure you’re qualifying prospects and automating booking. Make it easy for people to pay you. Keep your focus and keep doing what works!

3 years ago

22 minutes 52 seconds

Begin As You Mean To Go On

E45: Do You Even Know What Is Working? with Kronda Adair

Many clients come to me having worked with other marketers and have no idea what pieces of their marketing system are actually working. In this episode I’ll take you through the steps we use when we start working with someone to clear up their customer journey, make their marketing visible, measure what matters, and streamline their systems.

3 years ago

12 minutes 44 seconds

Begin As You Mean To Go On

E44: Stop Trying To Scale Before You're Ready with Kronda Adair

What are the things you need to have in place before you are ready to scale? I get requests all the time from people who are nowhere near ready to scale their business. In this episode I’m going to outline the top 5 essentials to get in order before you even think the word “scale.”

3 years ago

15 minutes 18 seconds

Begin As You Mean To Go On

E43: Understanding Your Customer Journey with Kronda Adair

A lot of us tend to think of our marketing as intrusive, or bugging people. Really, staying in front of your audience and reminding them of the solution you have to their problem is a service in itself. In this episode we’ll talk about the “Significant 6,” or the 6 systems every business needs in order to do marketing and sales effectively. We’ll also look at why some people aren’t ready to buy yet and what you can do to help them.

3 years ago

17 minutes 51 seconds

Begin As You Mean To Go On

E42: Social Media Is Not Marketing with Kronda Adair

Sometimes business owners seem to be hyper-focused on making the reels and TikToks, and in that hustle and grind we neglect to create a marketing system because that part doesn’t feel urgent. It’s time to shift your focus to long-term assets that will give you long-term results.

3 years ago

17 minutes 58 seconds

Begin As You Mean To Go On

E41: Why You Keep Hiring The Wrong People with Kronda Adair

I see some really common mistakes in when people hire and who people hire. In this episode I will discuss those mistakes, what to avoid, and who to hire first as your business grows.

3 years ago

17 minutes 46 seconds

Begin As You Mean To Go On

E40: Let Me Find $50k in 5 Minutes with Kronda Adair

Wouldn’t you love to make a lot more money without expending a lot more effort? I’m going to show you some common money leaks today and how to fix them. Are you following up with your leads? Are you sending marketing emails? Do you know how all the pieces of your marketing system work together so your leads don’t drop off a cliff?

3 years ago

17 minutes 10 seconds

Begin As You Mean To Go On

E39: Do You Know What You Really Want? with Kronda Adair

What do you want when it comes to your life, your business, and how it all fits together? A lot of people want to do the thing they got into business to do, not the marketing and sales side. In this episode I’ll go over some different ways you can simplify your business so that you can focus on what you want to focus on. How much do you want to work? When do you want to work? Where do you want to work?

3 years ago

13 minutes 20 seconds

Begin As You Mean To Go On

E38: The Mission with Kronda Adair

Welcome back to Season 4! In this episode I’m going to be talking about my mission for the season and my mission for helping you build the best business possible. We’ll talk about establishing a good tech foundation, how to hire, and building the systems that will help you get your business to the next level, without all the hustle.

3 years ago

12 minutes 17 seconds

Begin As You Mean To Go On

Re-Release B10: 7 Lessons I Learned from An Unexpected Illness with Kronda Adair

We are taking some time off here at the Begin As You Mean To Go On podcast. We’ll be returning with our next season soon and until then, I'm sharing with you a few gems from the vault to carry you over the bridge between seasons. Today, I want to get a little bit personal. I had something happen to me recently where I woke up and just was not well. It turned out that I had vertigo which I never had before and it was really freaky. Fortunately, it resolved fairly quickly. In today’s episode, I share seven lessons from getting sudden vertigo. It was the process of figuring out what was wrong and what to do about it, plus all the help that I got, that revealed these lessons to me. They are great lessons for life or business, so enjoy the episode and I'll see you on the flip side.

3 years ago

20 minutes 17 seconds