Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. Tom is an award-winning journalist whose work has appeared in Premiere, New York, The Village Voice, and Details. With Chao...
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Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. Tom is an award-winning journalist whose work has appeared in Premiere, New York, The Village Voice, and Details. With Chao...
BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events
Before The Bestseller
9 minutes
1 month ago
BTB138 | Book Series Episode 14: Moonshots & Turning Speaking Into Events
We’re back with episode 14 of our Before the Bestseller book series, where we dive into one of the most creative parts of the book, the section where we talk about bold, outside-the-box marketing moves. This is for the moments when standard strategies just don’t cut it and you're ready to try something a little more daring. We’ll explore how some bestselling authors turned unexpected tactics into powerful book-selling engines, marketing ideas that don’t follow traditional book promotion paths...
Before The Bestseller
Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. Tom is an award-winning journalist whose work has appeared in Premiere, New York, The Village Voice, and Details. With Chao...
