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Before The Bestseller
Alex Strathdee
213 episodes
2 days ago
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached o...
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All content for Before The Bestseller is the property of Alex Strathdee and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached o...
Show more...
Books
Arts
Episodes (20/213)
Before The Bestseller
BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached o...
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6 days ago
29 minutes

Before The Bestseller
BTB161: Over a Million Copies Sold and a Foreword by Neil Armstrong with Longitude Author Dava Sobel
We’re delighted to welcome back the incomparable Dava Sobel, bestselling author, award-winning science writer, and the brilliant mind behind Longitude, Galileo’s Daughter, and The Glass Universe. Her work has illuminated the human stories behind some of history’s greatest scientific discoveries, earning her international acclaim and a devoted readership that spans generations. In this episode, Dava shares the fascinating story behind how Longitude became a global success, from cultivating gen...
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1 week ago
22 minutes

Before The Bestseller
BTB160: Longitude | Dava Sobel on the Magic of Science Writing and Lifelong Discovery
Today we have a very special guest: Dava Sobel, Pulitzer Prize finalist and bestselling author of Longitude, Galileo’s Daughter, The Glass Universe, and The Planets. Her books have been translated into more than 30 languages and continue to inspire readers around the world to see science through a more human lens. Known for blending meticulous research with emotional storytelling, Dava has built a lifelong career showing how curiosity and wonder can turn complex discoveries into timeless narr...
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2 weeks ago
30 minutes

Before The Bestseller
BTB159: Book Launches for 2025: Virtual Strategies, Pricing Tips, Kindle Campaigns, and Proven Tactics with Self-Publishing Expert Veronica Yager
Today, we’re joined by Veronica Yager, a self-publishing consultant and lead designer with over 15 years of experience helping hundreds of authors bring their books to life. As the former president of the Colorado Independent Publishers Association and founder of Journey Bound Publishing, Veronica has spent her career guiding writers through the process of turning their ideas into beautifully published books that actually reach readers. In this episode, Veronica shares how book launches have ...
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3 weeks ago
29 minutes

Before The Bestseller
BTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing Podcast
We’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he continues to teach authors how to build platforms that grow with them, grounded in real data, not guesswork. In this episode, Thomas joins us to talk...
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1 month ago
37 minutes

Before The Bestseller
BTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing Podcast
This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who want to reach readers and build sustainable careers through his book Courtship in Crisis, countless conference talks, and more than 500 podcast episodes. In this episode Thomas wa...
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1 month ago
33 minutes

Before The Bestseller
BTB156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls
We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing and has since built a career that blends deep human insight with unforgettable storytelling. In this episode, Dr. Cathy Gildiner pulls back the curtain on how her books reac...
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1 month ago
23 minutes

Before The Bestseller
BTB155: Author Catherine Gildiner Shares the Stories Behind Her Book Good Morning, Monster
Joining us today is Dr. Catherine Gildiner, who has worked for over 25 years as a clinical psychologist, guiding patients through trauma and recovery. She went on to share those experiences with the world in her New York Times bestselling book Good Morning, Monster, which has reached more than a million readers in over 30 languages, along with her acclaimed memoir Too Close to the Falls. Dr. Gildiner invites us to see therapy not as abstract theory, but as the practice of learning to live wit...
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1 month ago
39 minutes

Before The Bestseller
BTB154: Mark Divine on Unbeatable Mind: How an Author Sold 300,000+ Books, Navigated Self vs Traditional Publishing, and Built a Lasting Platform
Today we welcome back Commander Mark Divine, a man who has led Navy SEALs, built multimillion-dollar training companies, and sold hundreds of thousands of books, to unpack the real story of what it takes to write and market a bestseller. Mark is not only a retired SEAL Commander but also the founder of SEALFit and Unbeatable Mind, programs that combine elite physical training with mindfulness, breathwork, and visualization. His books, including 8 Weeks to SEALFit, The Way of the SEAL, Staring...
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2 months ago
26 minutes

Before The Bestseller
BTB153: Author Mark Divine and His Book Unbeatable Mind: Author Story and Book Tools
Today, Commander Mark Divine joins us with a rare blend of grit and clarity. He is the author of Unbeatable Mind, a field-tested guide to building calm, focus, and purpose under pressure, a self-published success with seven-figure earnings and an estimated 300,000 to 400,000 copies sold. A former Navy SEAL Commander and New York Times bestselling author, Mark holds a PhD in Global Leadership and Change from Pepperdine, co-founded SEALFIT, Unbeatable Mind, and Coronado Brewing Company, and has...
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2 months ago
30 minutes

Before The Bestseller
BTB152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling
Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a multimillionaire by 25, Blake has proven what’s possible when focus meets ambition. In 2024, he co-founded Scaling.com with Dr. Benjamin Hardy and together they wrote The Science of Scaling, a playbook for achieving exponential growth. More than the milestones, ...
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2 months ago
28 minutes

Before The Bestseller
BTB151: 750,000 Copies Sold and 37 Weeks on the Bestseller List with Author Tom O’Neill and His Book Chaos
We’re back with our very special guest, Tom O’Neill, investigative journalist and author of the bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. After more than twenty years of relentless reporting, Tom’s work reshaped one of America’s most infamous stories and became a publishing phenomenon, selling over 750,000 copies worldwide and putting him on track to cross the one-million mark. In this episode, Tom opens up about the marketing journey behind Chaos...
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2 months ago
20 minutes

Before The Bestseller
BTB150: Author Tom O’Neill and His Book Chaos
Today we have a very special guest, and not the kind of guest we usually feature. Tom O’Neill is an investigative journalist who never set out to write a book at all. But what began as a short magazine assignment about the Manson murders turned into a 20-year obsession that became his bestselling book Chaos: Charles Manson, the CIA, and the Secret History of the Sixties. Tom is an award-winning journalist whose work has appeared in Premiere, New York, The Village Voice, and Details. With Chao...
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3 months ago
33 minutes

Before The Bestseller
BTB149: 75,000 Books Sold by Process! Author Mike Paton Through Giving, Leveraging, and Building Readers
We are back with Mike Paton, co-author of Process! and Get a Grip in the Traction Library. Mike has spent over 15 years helping leadership teams run stronger, more efficient businesses through the Entrepreneurial Operating System (EOS). Alongside Gino Wickman and Lisa González, his books have reached tens of thousands of readers worldwide. Process! alone has 75,000 to 85,000 copies in the wild. In this episode, Paton breaks down how he took Process! from first release to widespread readership...
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3 months ago
15 minutes

Before The Bestseller
BTB148: Process! | Mike Paton
What does it really take to build a business that runs without you? In today’s episode, we sit down with Mike Paton, EOS expert, speaker, and co-author of Process!, to unpack the systems behind sustainable growth. Mike Paton is the co-author of Get a Grip and Process!, two cornerstone titles in the Traction Library that help entrepreneurial teams simplify and scale through systems. Beyond his writing, Paton has spent the last 17 years guiding leaders around the world as an EOS Implementer®, k...
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3 months ago
37 minutes

Before The Bestseller
BTB147: Mastering Executive Transitions: Leadership, LinkedIn, and the $1M Book with Navid Nazemian
Today we're excited to welcome Navid Nazemian, best-selling author of Mastering Executive Transitions: The Definitive Guide. He is a speaker on leadership and career topics, and an executive coach affiliated with groups like 100 Coaches Agency and Hult Ashridge. Navid draws on 25+ years of global leadership to help executives navigate high-stakes transitions and deliver lasting impact. Recognized as the world’s #1 Coach by CEO Today for three consecutive years, he has supported senior leaders...
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3 months ago
39 minutes

Before The Bestseller
BTB146: From 9,000 Copies in 15 Years to 100,000 in One Week: The NFL Playoff Moment That Rewarded a Lifetime of Obsession with Jim Murphy
We’re back with bestselling author Jim Murphy, author of Inner Excellence and The Best Possible Life. As a high-performance coach to world champions, CEOs, and elite athletes, Jim brings over 15 years of experience helping people live and lead with purpose. His book Inner Excellence, now translated into 27 languages, has quietly become a global success, rooted in years of research, real-world coaching, and a relentless commitment to inner growth. In this episode, Jim shares the full story beh...
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3 months ago
15 minutes

Before The Bestseller
BTB145: Inner Excellence | Jim Murphy
Today’s guest is someone who’s helped some of the world’s top performers not just succeed, but grow into stronger, more grounded people. Jim Murphy is the author of the best-selling book Inner Excellence, a mindset and system he’s shared with professional athletes, CEOs, and world champions around the globe. His work is all about training the heart for peak performance under pressure and finding deep joy, peace, and purpose in the process. A former professional baseball player turned high-per...
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4 months ago
27 minutes

Before The Bestseller
BTB144: Brendan Kane on Giving Away 100,000 Books, Smarter Funnels, and Launching on His Terms
It’s our pleasure to welcome back Brendan Kane, bestselling author of 1 Million Followers, Hook Point, and now The Guide to Going Viral. Brendan has worked with some of the biggest names in entertainment and business, including Taylor Swift, Rihanna, Katie Couric, MTV, Paramount, and IKEA. But his strategies aren’t just for celebrities or major companies. He’s also helped everyday creators, entrepreneurs, and authors grow real audiences from the ground up, including those starting with no soc...
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4 months ago
18 minutes

Before The Bestseller
BTB143: The Guide to Going Viral | Brendan Kane
What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained over one million followers in 100 countries in just 30 days and has helped clients turn zero visibility into global attention. In this convers...
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4 months ago
39 minutes

Before The Bestseller
Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached o...