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Beer Branding Trends
CODO Design
100 episodes
6 days ago
Conversations with CODO Design on building stronger craft beverage brands.
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Marketing
Arts,
Education,
Food,
Business,
How To
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All content for Beer Branding Trends is the property of CODO Design and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Conversations with CODO Design on building stronger craft beverage brands.
Show more...
Marketing
Arts,
Education,
Food,
Business,
How To
Episodes (20/100)
Beer Branding Trends
099 - Bump Williams Consulting on beer pricing tiers, ABV math and how to navigate the new Bev Alc landscape
Isaac sits down with Dave Williams from Bump Williams Consulting to discuss shifting beer pricing tiers and how a brewery today can best navigate this fractured market.
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2 weeks ago
58 minutes 5 seconds

Beer Branding Trends
098 - How we Refreshed MAP Brewing's Brand (feat. Loy & PK from MAP)
Cody and Isaac sit down with Loy & PK from MAP Brewing to discuss their recent brand refresh. Why now, what did the process entail and what does this mean for MAP moving forward?
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4 weeks ago
47 minutes 20 seconds

Beer Branding Trends
097 - Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A
Cody and Isaac sit down to discuss real-world challenges (and common problems) we've seen on the front lines of brewery M&A.
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1 month ago
42 minutes 24 seconds

Beer Branding Trends
096 - Acquired: So You Bought a Brewery. Now What?
Cody and Isaac sit down to discuss what goes into integrating a new brewery acquisition after the deal is done.
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1 month ago
31 minutes 34 seconds

Beer Branding Trends
095 - Introducing - Acquired: Your branding playbook for craft beer M&A
Cody and Isaac sit down to introduce the new Beer Branding Trends Newsletter summer series, Acquired.
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2 months ago
26 minutes 48 seconds

Beer Branding Trends
094 - How to de-risk your brewery's rebrand
Cody and Isaac sit down to discuss several ways you can de-risk your brewery's rebrand ahead of the process.
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2 months ago
32 minutes 40 seconds

Beer Branding Trends
093 - Are fancifully named beers Sub Brands?
Cody and Isaac sit down to discuss a few questions from our CBC seminar on Brand Architecture, including the fine line between when a product shifts from living under a Branded House towards becoming a Sub Brand.
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3 months ago
12 minutes 14 seconds

Beer Branding Trends
092 - Branding Comma, a mindful Cannabis beer (feat. Kevin Waltermire)
Cody and Isaac sit down to interview Kevin Waltermire of Comma Brewing about his new cannabis NA beer brand.
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3 months ago
42 minutes 44 seconds

Beer Branding Trends
091 - Brand Architecture for Newer & Smaller Breweries
Cody and Isaac sit down to discuss how newer breweries can use Brand Architecture to shape their portfolios and grow their business.
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4 months ago
16 minutes 24 seconds

Beer Branding Trends
090 - Can you Line Extend to a different style?
Cody and Isaac sit down to discuss whether or not a brewery can (or should) Line Extend to a different style?
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4 months ago
20 minutes 53 seconds

Beer Branding Trends
089 - Q&A - 2025 Beer Branding Trends Edition
Cody and Isaac sit down to field audience-submitted questions from this year's annual Beer Branding Trends report.
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5 months ago
42 minutes 29 seconds

Beer Branding Trends
088 - How Legacy Breweries can sell more beer
Cody and Isaac sit down to discuss the unique headwinds facing Regional and Legacy Breweries (and how to overcome them) in 2025.
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5 months ago
26 minutes 57 seconds

Beer Branding Trends
087 - Should your brewery launch a cannabis beverage?
Cody and Isaac sit down to discuss when it could (or could not) make sense for your brewery to launch a cannabis beverage.
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6 months ago
26 minutes 17 seconds

Beer Branding Trends
086 - How soon should your brewery jump on a trend?
Cody and Isaac sit down to discuss how early (or late) your brewery should consider jumping on a trend.
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6 months ago
25 minutes 15 seconds

Beer Branding Trends
085 - How to future proof your flagships
Cody and Isaac sit down to discuss how your brewery can future proof your flagships.
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7 months ago
28 minutes 31 seconds

Beer Branding Trends
084 - CODO's 2025 Beer Branding Trends Report Overview
Cody and Isaac sit down to discuss CODO Design's 2025 Beer Branding Trend Review.
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7 months ago
1 hour 2 minutes 53 seconds

Beer Branding Trends
083 - Rebranding Wachusett Brewing (Feat. Rob Day)
Cody and Isaac sit down with Rob Day to discuss how CODO rebranded the Massachusetts legacy brand, Wachusett Brewing.
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8 months ago
47 minutes 15 seconds

Beer Branding Trends
082 - How to Dial In Your Packaging Hierarchy
Cody and Isaac sit down to discuss how to organize and prioritize different info types on your brewery's packaging.
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8 months ago
21 minutes 2 seconds

Beer Branding Trends
081 - How CODO refreshed Malibu Brewing's packaging (feat. Ryan and Jill Ahrens)
Cody and Isaac sit down with Jill and Ryan Ahrens to discuss Malibu Brewing's recent package refresh.
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9 months ago
26 minutes 49 seconds

Beer Branding Trends
080 - How we refreshed the Alewerks Brewing brand (feat. Michael Claar)
Cody and Isaac sit down with Michael Claar to discuss Alewerks Brewing Co.'s recent brand and package refresh.
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9 months ago
22 minutes 27 seconds

Beer Branding Trends
Conversations with CODO Design on building stronger craft beverage brands.