The Story
In this episode Joanna explores the concept of purpose, emphasising that it is not a destination to be found but a way of living authentically and fully. She shares her personal journey of discovering her purpose, the challenges she faced, and the framework she developed to help others find their own purpose. The Life Model framework consists of living authentically, making meaningful impact, embracing full self-expression, and finding joy. Joanna encourages listeners to align with their true selves and live in full expression, offering practical insights and a call to action for self-reflection.Takeaways
The Strategy
The LIFE model.
L – Living Authentically
You know who you are. And you show up as her.
Not for applause — but for alignment.
I — Impact That’s Meaningful
You feel like you matter.
Not in a saviour kind of way — but in a soul kind of way.
F — Full Self-Expression and Lifelong Growth
You allow yourself to evolve. To try. To become.
E — Enjoyment and Joy
You make space for play. For pleasure. For lightness.
Joy isn’t a luxury — it’s a compass.
Here’s how to check in with the L.I.F.E. model — right now.
Ask yourself these four questions. Score each one out of 10:
1. I know who I am and show up as myself each day.
2. I feel like what I do makes a difference.
3. I’m constantly evolving into my best self.
4. My life is fun.
Where are you aligned?
Where are you hiding?
Let this be your purpose audit.
When you look at your scores, it will easily show you where you might be out of balance. This is a tool you can revisit regularly to keep on track with how aligned you are with your purpose.
The Soul
Journal on this prompt:
“Where in my life am I performing instead of living in full expression?”
Then, choose one thing today that feels authentic, impactful, expressive, or joyful — and do it.
Spiritual guidance
The card I pulled for this episode is the Seven of Cups — and it couldn’t be more aligned.
This card speaks of many choices, but also confusion.
It reflects that moment when you're bombarded with options, ideas, versions of yourself you could be — and yet feel unable to choose.
Purpose can feel like that.
You ask:
Should I do this job or that one?
Start this business or pivot into something else?
Move here or stay there?
But the truth is...
Clarity doesn’t come from more options, but from deeper alignment.
Not from thinking harder, but from living more fully.
That’s the invitation of the L.I.F.E. model.
To come back to what feels real, resonant, and true.
To Live in Full Expression
I would love to hear what landed most for you in this episode.
You can DM me on Instagram @becomingnoordinarywoman or email me support@joannapetrierout.com
I always love hearing for you!
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