In today’s episode of Becoming an Online Sales Queen, I’m diving into a topic I rarely talk about—niching down. While most sales and marketing experts tell you to nail your niche before anything else, I’m here to challenge that belief. Yes, a niche helps guide your messaging, but it’s not the be-all and end-all of making consistent sales.
I share my personal experience working with both corporate clients and women entrepreneurs who seek a freedom-based lifestyle. Even though my marketing is dedicated to women coaches and service providers, I still work with corporate businesses for leadership coaching, communication skills, and resilience training at the executive level.
Here’s the truth: once you build your reputation, your niche can expand. When you’re just starting, niche down and focus on who gets the most benefit from your offer and how to communicate the tangible result you deliver. It’s about showing potential clients how their life will change after working with you—not just listing generic benefits.
I’ll walk you through my Worth Model and show you how to tap into the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that drive people to invest in your offer.
This episode will help you shift your messaging from broad and vague to focused and specific, so you can stop blending in and start standing out.
📚The Niche Myth – You don’t have to obsess over demographics to succeed in sales. Focus on who benefits the most from your offer and the transformation it creates.
📚Worth Model Framework – Learn about the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that should guide your messaging and copy.
📚Sell the Transformation – It’s not about the service or product you provide; it’s about the emotional shift your clients will experience.
📚Move Beyond Demographics – Forget age, location, and gender. The real selling power comes from the emotional journey you take your clients on.
📚Empathy in Sales – Understand your ideal client’s struggles deeply by walking through a “day in their life” and tapping into the language they use when confiding in trusted friends.
Tune into Becoming an Online Sales Queen for proven strategies to scale your sales, elevate your authority, and land dream clients. Subscribe now and start seeing the results you deserve!
Stay connected on Instagram @RachHowarth for daily insights, business hacks, and real-world strategies to step into your sales authority and attract clients who are ready to invest!👑
🎧 Listen to the full episode here:
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Watch my FREE Training
The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year
In just 28-minutes, you'll discover how my clients are;
🍾 Celebrating 55K sales in 3 months
🍾 Making 37K from group offers in a week
🍾 Building their audience and authority
🍾 Generating multi 6-figures on auto-pilot
🍾 Working less hours and travelling the world
🔗 https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system
