If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
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If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
This One Strategy Made Me More Sales Than Any Other Tactic
Beauty Industry Leaders
30 minutes
4 weeks ago
This One Strategy Made Me More Sales Than Any Other Tactic
If you’ve ever wondered what really moves the needle in business - beyond the latest marketing hack or viral trend - this episode is for you. I’m diving into the one strategy that’s made me more sales than any other tactic I’ve ever tried: storytelling. In this episode, I’m breaking down how sharing your story (and your clients’ stories) builds connection, trust, and loyalty - the kind that turns followers into real, paying clients. I also catch you up on some of my recent adventures - from a...
Beauty Industry Leaders
If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
