If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
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If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
CEO Series Part 3: Maximise Every Minute with a Marketing Funnel That Delivers High-Value Clients & Big Results (Without More Hours Online)
Beauty Industry Leaders
53 minutes
3 months ago
CEO Series Part 3: Maximise Every Minute with a Marketing Funnel That Delivers High-Value Clients & Big Results (Without More Hours Online)
If you’re feeling like your business growth is chained to the hours you spend online, this episode is your wake-up call to a smarter way of scaling. In Part 3 of our CEO Series, I sit down with Elli from the Beauty Business Society to break down the power of a strategic marketing funnel - because more hours on social media is not the solution to more clients. Together, we unpack why so many beauty business owners fall into the trap of chasing likes instead of building a system that turns visi...
Beauty Industry Leaders
If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even fle...
