In this episode of Beauty Bound, Cristal Rubio (Beauty Pro Bookkeeping) sits down with Scott Halperin, the owner/operator behind three Sola Salons locations in San Antonio. Yes, Scott’s got opinions—backed by 11 years of leasing, building, and protecting spaces where stylists, estheticians, and injectors actually thrive.This isn’t a suite sales pitch. It’s the real beauty business talk: how to price without flinching, how to “sell” retail without feeling gross (hint: you’re not selling—you’re continuing the service), and why standard-setting and maintenance protect your reputation and your revenue.*WHAT YOU'LL LEARN:*✅ *“Selling” Retail Without Selling*Use products during the service, then hand clients what keeps results. That’s continuity, not sales—stop leaving money on the counter.✅ *Pricing with a Backbone*Costs are up (foils, disposables, everything). So is your value—clean studios, sound-dampened walls, and your skill. Full books? Adjust rates, unapologetically.✅ *Client Experience Is a Profit Strategy*Noise control, cleanliness, quick fixes, strong Wi-Fi—these aren’t extras. They justify premium pricing and bring clients back.✅ *Boundaries That Keep You Booked*In suites, you own scheduling and policies. Enforce late/no-show rules, protect your time, and fire clients who don’t respect your space.✅ *Insurance & Compliance (Don’t Skip This)*Carry general + professional liability and follow TDLR rules. It’s professionalism, not paranoia.✅ *Turnkey is not the same as Automatic*Studios, paint, installs, and free weeks ease the start—but only hustle fills books. Consistency on social can build a clientele in a year.✅ *Collaboration Beats Competition*Great suite communities trade referrals, cross-promote, and avoid drama. Scott vets so your neighbors are assets, not distractions.*EPISODE HIGHLIGHTS:*👉*Retail That Feels Natural:* “It’s a continuation of the service.” Use-what-you-sell, sell-what-you-use.👉*Raising Prices Without Guilt:* Better buildout, cleaner environment, dampened noise = premium experience.👉*The Maintenance Mindset:* Water, power, HVAC—fix small problems fast to prevent big ones.👉*Design That Works:* After 20+ years of tweaks, studio layouts matter—flow, storage, sound, and guest comfort.👉*Quiet Services Need Quiet Halls:* Stone Oak’s non-hair wing gives facial/injectable services a calmer entry/exit.👉*Standards Protect Everyone:* Be respectful to neighbors; uphold policies; keep it pro.👉*Social Media Reality:* You can fill a book in 12 months with strategic posting. Consistency over perfection.👉*Fire the Client (Yes, Really):* If they disrespect your time/space, they’re costing you more than they pay.*KEY TAKEAWAYS:**Retail = Profit Multiplier:* Demonstrate, educate, hand it over. No hard sell required.*Price for Today’s Costs:* Foils and disposables aren’t $8 anymore. Neither is your time.*Experience Justifies Rates:* Cleanliness, quiet, layout, and quick maintenance are part of your value.*Policies Are Customer Service:* Clear boundaries help the right clients respect your time.*Insurance Is Non-Negotiable:* General + professional liability. Protect your future self.*Suite Success Is Systems:* Clear booking, reminders, payment, aftercare, and retail SOPs beat vibes alone.*Community Wins:* Choose spaces where ownership is present, responsive, and selective about tenants.*Consistency Converts:* Document results, batch content, post with captions that teach (and CTA to retail).🖥 *Follow Us for More:**Cristal Rubio* (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping | https://www.beautyprobookkeeping.com*Matt Nelson* (Peachtree Rose Marketing): https://peachtreeromarketing.com | https://www.instagram.com/officialmattnelson/*Connect with us on all our social medias*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.bound