This episode features Heather Cortez — aka Queen of the Mouth — the force behind San Antonio’s first luxury teeth whitening salon.She opens up about her journey from dental hygiene and corporate dentistry to becoming one of the boldest entrepreneurs in beauty. Heather is unapologetically herself — from embracing ADHD quirks to facing divorce, mom guilt, faith, and rebuilding confidence. She proves that when you stop waiting for others to believe in you and start believing in yourself, everything changes.This isn’t a polished “business tips” episode. It’s real. It’s raw. It’s Heather being Heather: dropping F-bombs, sharing how she kept pushing when the FDA seized products right before opening, and showing why luxury isn’t ego — it’s care, comfort, and creating an unforgettable client experience.*IN THIS EPISODE:*✅ *Authenticity Online & Offline*• Why Heather refused to present a “perfect” version of herself online• How being real weeds out the wrong clients and attracts the right ones• Why being unapologetic about your personality creates loyalty✅ *Faith, Family, and Self-Belief*• How faith and gratitude carried Heather through divorce, depression, and setbacks• Mom guilt vs. the reality of building a business for your kids’ future• Why her kids and her mother remain her biggest cheerleaders✅ *From Struggle to Salon*• How Heather started in her living room with one chair and grew to a multi-chair salon• The moment she realized she needed systems, handbooks, and SOPs to scale• The realities of business ownership: appraisal taxes, expired product, and seized shipments✅ *Licensing, Laws & the Beauty Industry*• Why Texas dental board rules forced her to give up her dental hygiene license• The gray areas of teeth whitening regulations across states• Why collaboration beats competition — and why beauty pros must get politically active✅ *Marketing Like a Pro (Without Faking It)*• Heather’s DISC personality framework for creating content that actually converts• How to market to direct, outgoing, cautious, and caregiver clients differently• Why she doesn’t do trends for clients — only for fun and team bonding✅ *ADHD, Focus & Creativity*• The highs and lows of running a business with ADHD• Medication vs. creativity: when to lean in, when to focus• Why hiring people with opposite strengths is key to scaling*CONNECT WITH HEATHER**Queen of The Mouth Website*

https://queenofthemouth.com/Instagram | https://www.instagram.com/queenofthemouth/🖥 *Follow Us for More:**Connect with us on Social Media*https://www.instagram.com/beautyboundtx/https://www.facebook.com/BeautyBoundTXhttps://www.tiktok.com/@beauty.bound*Cristal Rubio* (Beauty Pro Bookkeeping): https://www.instagram.com/beautyprobookkeeping | https://www.beautyprobookkeeping.com*Filmed & Produced by:* Peachtree Rose Marketing: https://peachtreerosemarketing.com | https://www.instagram.com/podcaststudiosatx | https://www.instagram.com/peachtreerosemarketing | Matt Nelson: https://www.instagram.com/officialmattnelson *KEY TAKEAWAYS:**Confidence Attracts Clients*If you don’t believe in yourself, no one else will. Confidence is the foundation of every booking and sale.*Luxury Is About Care, Not Price*From neck pillows to blankets, Heather proves luxury is about details that make clients feel valued.*Systems Create Scalability*Handbooks, SOPs, and mission/vision statements aren’t just corporate fluff — they’re how you franchise success.*The Law Is Complicated — But Knowledge Is Power*Know your state’s rules, advocate for change, and remember: collaboration over competition shifts industries.*Marketing is Psychology, Not Trends*Stop chasing every trend. Learn your clients’ personalities and market directly to what makes them say “yes.”