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Beauty and the Biz
Catherine Maley, MBA
334 episodes
1 week ago
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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Marketing
Business
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All content for Beauty and the Biz is the property of Catherine Maley, MBA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
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Marketing
Business
Episodes (20/334)
Beauty and the Biz
From "Not Wanted" to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)
1 week ago
56 minutes 46 seconds

Beauty and the Biz
Leaving Employment for Autonomy — with Tania Hassanzadeh, MD (Ep. 334)
2 weeks ago
51 minutes 55 seconds

Beauty and the Biz
Doctor Epstein Went All in on Hair — with Jeffrey Epstein, MD (Ep. 333)
3 weeks ago
47 minutes 44 seconds

Beauty and the Biz
Is Your Practice Culture Holding You Back? — with Lisa Marie Wark, MBA, PhD(c) (Ep. 332)
3 weeks ago
48 minutes 6 seconds

Beauty and the Biz
Face Transplants to Fellowship — with Brendan Alleyne, MD (Ep. 331)
1 month ago
50 minutes 43 seconds

Beauty and the Biz
Writing a Consumer Book for Patients — Scott R. Miller, MD (Ep. 330)
1 month ago
48 minutes 40 seconds

Beauty and the Biz
What They Don't Teach You in Fellowship — with Raja Mohan , MD (Ep. 329)
1 month ago
1 hour 1 minute 8 seconds

Beauty and the Biz
5 Shifts to Attract and Keep More Cosmetic Patients — with Catherine Maley, MBA (Ep. 328)
1 month ago
9 minutes 56 seconds

Beauty and the Biz
The Hidden Costs of Building Your Own Surgery Center — with Steven P. Davison, MD (Ep. 327)
2 months ago
1 hour 7 minutes 34 seconds

Beauty and the Biz
Blueprint for 11 Location Empire — with Gaurav Bharti, MD (Ep. 322)
2 months ago
49 minutes 59 seconds

Beauty and the Biz
Unique Practice Model — with Rod J. Rohrich, MD (Ep. 326)
2 months ago
48 minutes 59 seconds

Beauty and the Biz
PCC Tools to Convert More Consults — with Catherine Maley, MBA (Ep. 325)
2 months ago
32 minutes 58 seconds

Beauty and the Biz
Why the Next 12 Months Will be Harder for Cosmetic Lead Gen — with Catherine Maley, MBA (Ep. 324)
2 months ago
26 minutes 6 seconds

Beauty and the Biz
Business Insights for Growth — with Catherine Maley, MBA (Ep. 323)
3 months ago
37 minutes 55 seconds

Beauty and the Biz
What It Really Takes to Succeed in Beverly Hills — with Marc Mani, MD (Ep. 321)
3 months ago
1 hour 2 minutes 42 seconds

Beauty and the Biz
Building a Private Practice in Sweden — with Andreas Lindahl, MD, PhD (Ep. 320)
3 months ago
44 minutes 37 seconds

Beauty and the Biz
Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)
4 months ago
46 minutes 3 seconds

Beauty and the Biz
What You Can Learn from Doctor Miami's Wild Growth — with Michael Salzhauer, MD (Ep. 318)
4 months ago
1 hour 1 minute 36 seconds

Beauty and the Biz
From $10K to Premium Practice Brand — with George Bitar, MD (Ep. 317)
4 months ago
1 hour 26 minutes 13 seconds

Beauty and the Biz
Young Practice, Big Results: Here's How He Did It — with Carson Williams, MD (Ep. 315)
4 months ago
47 minutes 56 seconds

Beauty and the Biz
Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.