In this dynamic episode of Be the Hero of Your Brand, Ben and Rachael discuss the power of mobile podcasting at conferences, sharing their experiences creating pop-up podcast studios at events. They highlight how these setups provide attendees with unique opportunities to share their stories and generate valuable, shareable content. The episode also features Parker’s interview with illustrator and 3D animator Shanel Richardson, who shares her creative projects, including 13th-century belt buckles and animation for a strawberry farm. The hosts close with a discussion on the best ways to create engaging shorts from podcast episodes for maximum retention and reach.