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BE THAT 1% Podcast
James Silvas, Performance Coach, Speaker, and Lifestyle Entrepreneur
300 episodes
3 weeks ago
Now listened to in over 70+ Countries. Be That 1% is a mindset and movement to do what 99% won’t. This podcast is meant to help you own your power, personally develop, and cultivate a perspective that allows you to live life on your terms by listening to game changers from around the world. We challenge you to raise your standards, commit to greatness, and develop an UNLIMITED mindset! Listen weekly as you gain clarity on life, business, relationships, mindset and utilize performance techniques to breakthrough to the next level.
--
James Silvas is a Performance Coach, Speaker and Lifestyle Entrepreneur. He’s built Be That 1% into a six-figure business from nothing except a 'mantra' and a dream of what it could be. He hosts multiple events, coaching/training programs, community outreach and host the Be that 1% Podcast. He has amassed 13,000+ hours of experience and have been featured on THE CW, NBC, Las Vegas News 3 & News 8 for his work.
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Self-Improvement
Education,
Business,
Society & Culture,
Careers
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All content for BE THAT 1% Podcast is the property of James Silvas, Performance Coach, Speaker, and Lifestyle Entrepreneur and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Now listened to in over 70+ Countries. Be That 1% is a mindset and movement to do what 99% won’t. This podcast is meant to help you own your power, personally develop, and cultivate a perspective that allows you to live life on your terms by listening to game changers from around the world. We challenge you to raise your standards, commit to greatness, and develop an UNLIMITED mindset! Listen weekly as you gain clarity on life, business, relationships, mindset and utilize performance techniques to breakthrough to the next level.
--
James Silvas is a Performance Coach, Speaker and Lifestyle Entrepreneur. He’s built Be That 1% into a six-figure business from nothing except a 'mantra' and a dream of what it could be. He hosts multiple events, coaching/training programs, community outreach and host the Be that 1% Podcast. He has amassed 13,000+ hours of experience and have been featured on THE CW, NBC, Las Vegas News 3 & News 8 for his work.
Show more...
Self-Improvement
Education,
Business,
Society & Culture,
Careers
Episodes (20/300)
BE THAT 1% Podcast
Leading with Safety: What Attachment Theory Teaches Us About Trust and Influence w Jessica Baum
In this episode, Jessica and James explore how your attachment style influences the relationships you form at work and at home, and what strategies you can do to lead with safety.
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3 weeks ago
1 hour 11 minutes 44 seconds

BE THAT 1% Podcast
305. How to create breakthrough conversations
In today’s episode, James shares seven communication tools that he has used over the past 12 years while working as a coach to corporate leaders, elite athletes, and couples worldwide.
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3 weeks ago

BE THAT 1% Podcast
304: Beyond Performance w Paleta
In this episode we dive into what is the internal drives behind performance and what happens when we slow down, go inward and confront the truth we may be avoiding.
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2 months ago
1 hour 21 minutes 44 seconds

BE THAT 1% Podcast
303:Leadership Under Pressure with 20x National Championship Coach Amanda Gaines | University of Minnesota Dance
Coach Amanda Gaines has been a part of the Gopher dance team for 19 years. First as an athlete from 2005-2009, then as an assistant coach from 2009-13, and then as the head coach.

Gaines became the head coach in April 2013 and held that role until March 2017. After taking some time off, she resumed that role in 2020.

During her tenure, Gaines helped the Gophers to a national championship as an athlete (2006), eight national championships (2010, 2011, 2012, 2013) as an assistant coach, and 10 titles as the head coach in 2014, 2015, 2016, 2017, 2023, 2024, and 2025.

In all, Minnesota has won 23 dance national titles with Gaines a part of 20 of them.

Under her watch, the Gophers also represented Team USA for the 2025 International Cheer and Dance Competition, where the team won gold in the Pom and silver in the Jazz division. It was the third time that Minnesota represented the US National Team, having also done so in 2010 and 2014, under Gaines' leadership.

Today, James and Amanda discuss the psychological frameworks and principles she operates from that help her navigate the pressure, tension, chaos, and the mindsets & behaviors she instills within the team so they can go on the floor and be at their best.
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3 months ago

BE THAT 1% Podcast
302: Love Without The Mask with Tori Gordon
Get ready for a powerful conversation about love, healing, personal evolution, and building relationships that last.
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4 months ago

BE THAT 1% Podcast
301: Coaching Insights and Lessons from 4x National Championship Dance Coach w Bre Acosta
Breanna Acosta is a 4x national champion coach and driven entrepreneur, known for founding and leading two successful businesses in the dance industry—Envision Dance and Gymnastics and Bre Choreography Management. In this episode, Bre shares what she has observed, learned, and what her future in the dance world looks like.
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5 months ago

BE THAT 1% Podcast
300: Championship Mentality w Eric Nicksick
Eric Nicksick is an American mixed martial arts coach and former college football player, currently the general manager and head coach at Xtreme Couture. Three MMA fighters have become UFC champions under his guidance: Francis Ngannou, Aljamain Sterling, and Sean Strickland.

In this episode, James and Eric discuss what it takes to perform at a high level in the fight game and life. Eric shares stories and insights that can help anyone show up to their craft with more intention and intensity.
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6 months ago

BE THAT 1% Podcast
299: How to Protect Your Brand & Business with Attorney Andrea Sagar
In this episode, James and Andrea cover the three things you can trademark, the difference between trademark and copyright, how you should structure your contracts, and what to be aware of as we navigate the online business space.
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7 months ago

BE THAT 1% Podcast
298: 100 Miles in 36 hours: How it went, what I learned
James shares his experience attempting to run 100 miles in 36 hours.
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7 months ago

BE THAT 1% Podcast
297: Mastery, Not Status
In today’s episode, James shares an insight he’s learned that leads to a more fulfilling and meaningful life. He shares how seeking mastery for self and for craft can bring more of you to the moment and to life.
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7 months ago

BE THAT 1% Podcast
296: Control vs Curiosity: Strategies for building an 8 figure business w Giovanni Gubbels
In this episode, James brings on Giovanni Gubbels, Founder and CEO of Ctrl Chain, an international Logistics company, bridging the gap between technology and logistics. They dive into Gio’s travel schedule, how he leads a large company through challenges and what strategies he has found helpful in finding harmony between personal and professional life.
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8 months ago
59 minutes 12 seconds

BE THAT 1% Podcast
295: Building a Non-anxious life – Dr. John Delony
After seeing a rise in anxiety among the athletes and clients James works with, as well as a trend in the Western world, James decided to make Anxiety a main research pillar for 2025.

James shares his takeaways from the book Building a Non-anxious Life by Dr. John Delony.

Tune in to hear some practical strategies that will help you navigate, minimize, and better leverage anxiety.
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9 months ago
50 minutes 23 seconds

BE THAT 1% Podcast
294: Lessons, Mindsets and Strategies from Steve Jobs
In this episode, James Shares what he has learned from Autobiographies, articles, podcasts, and interviews with Steve Jobs. Tune in to sharpen your mindset and implement tactical strategies for improving your business, relationship, and lifestyle.
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9 months ago
48 minutes 5 seconds

BE THAT 1% Podcast
293: What there is to learn from The Quietest Place on Earth with Emma Orfield Johnston
Emma is an Executive at Orfield Laboratories Inc., the nation's only independent, multi-sensory design research and consulting firm, working in architecture, design, and product development. As a multi-disciplinary lab, Orfield consults in each area of design as related to human perception, including Acoustics, AV, Lighting, Daylighting, Thermal Comfort, and Indoor Air Quality. In each of these areas, the firm's orientation is perceptual comfort, designing spaces and products that are low in stimulus and therefore perceptually comfortable for the user.
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11 months ago
55 minutes 8 seconds

BE THAT 1% Podcast
292. Building a Winning Culture and Team w Steve Tashjian
A renowned leader in sports performance and high-performance coaching, Steve has prepared triathletes for the Kona Ironman, boxers for world title fights, the U.S. Men’s Soccer Team for the 2022 World Cup in Qatar, and Matt Fitzpatrick for the 2023 PGA Championship and US Open.

He was also the first full-time American performance specialist in the English Premier League, leading the Sport Science efforts for Everton Football Club, facing teams like Manchester United, Liverpool, Manchester City, Arsenal, and Chelsea.

Beyond sport, he has coached executive VPs at Stanley 1913, performance directors at the Phoenix Suns, helped the Colorado Rapids (MLS) develop organizational identity, and has given keynotes on collaboration at Fuel50 and WebPT.
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11 months ago
1 hour 5 minutes 22 seconds

BE THAT 1% Podcast
291: We unconsciously recreate what is familiar until we choose something better.
James explains how a quote from Joyce Marter accurately describes how our minds work and what we can do to break the pattern of safety and comfort.
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1 year ago
14 minutes 25 seconds

BE THAT 1% Podcast
290: Everyone Drifts, Few Shift.
James expands on a quote he found years ago that has helped him remain centered amidst the chaos and uncertainty of life.
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1 year ago
18 minutes 27 seconds

BE THAT 1% Podcast
289: 6 reasons inconsistency happens
In this episode, James shares 6 common patterns he’s noticed in himself and his clients that create inconsistency in any area of life. When our awareness of these patterns heightens we are better equipped to shift to a more resourceful way of thinking or behavior that keeps us on track, even when we don't feel like it.
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1 year ago
26 minutes 3 seconds

BE THAT 1% Podcast
288: 3 things that prevent most people from greatness
In today’s episode, James invites you to shift your relationship with what he calls THE BIG 3. These 3 things, Change, Conflict and Uncertainty, can alter one's trajectory in significant ways, both good and bad, depending on how one responds. It’s up to you to take inventory and to make the adjustment necessary in one or all of these areas so you can enhance the quality of your life experience.
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1 year ago

BE THAT 1% Podcast
287:The Magic of Surrender with Kute Blackson
In this episode, James and Kute discuss how prevalent control is in our lives and ways to begin loosening the grip on our experiences to allow genius and magic to flow through.
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1 year ago
29 minutes 47 seconds

BE THAT 1% Podcast
Now listened to in over 70+ Countries. Be That 1% is a mindset and movement to do what 99% won’t. This podcast is meant to help you own your power, personally develop, and cultivate a perspective that allows you to live life on your terms by listening to game changers from around the world. We challenge you to raise your standards, commit to greatness, and develop an UNLIMITED mindset! Listen weekly as you gain clarity on life, business, relationships, mindset and utilize performance techniques to breakthrough to the next level.
--
James Silvas is a Performance Coach, Speaker and Lifestyle Entrepreneur. He’s built Be That 1% into a six-figure business from nothing except a 'mantra' and a dream of what it could be. He hosts multiple events, coaching/training programs, community outreach and host the Be that 1% Podcast. He has amassed 13,000+ hours of experience and have been featured on THE CW, NBC, Las Vegas News 3 & News 8 for his work.