Produced by Pikkal & Co - Award-Winning Podcast Agency . In the world of Espionage, there is a difference between an amateur and professional spy. Amateurs don't have long careers because they're easily caught. Professionals, however, know that building trust is less about the obvious "big picture" hacks that amateurs use like a beard or fake nose. The reason is that we build trust with people through many smaller cues. Take, for example, how easy it is to spot a friend 100 metres away just by the way they walk. That's why if you want to look like an old man, you got to focus on the small picture - like putting a stone in your shoe. These lessons from the world of Spies teach us a lot about how we need to build trust in the virtual world.