BMH41: Branding is dead

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Be More Human

Graham Brown

54 episodes

4 days ago

Produced by Pikkal & Co - Award-Winning Podcast Agency . As we enter the 4th Industrial Revolution, how can we compete with Artificial Intelligence - a technology that promises exponential yield gains in efficiency? The answer is to do what machines cannot - be more human. Be More Human is a rally call for business leaders to use Artificial Intelligence and Machine Learning not to replace humanity, but to augment it through leadership, storytelling, and podcasts. This podcast is an exploration of how we can automate the Work to elevate the flow.

Management

Business

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Management

Business

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BMH41: Branding is dead

Be More Human

19 minutes 53 seconds

5 years ago

BMH41: Branding is dead

Produced by Pikkal & Co - Award-Winning Podcast Agency . Branding is the legacy of the bygone Industrial Era. Branding is the Loudspeaker model of communication that replaces humans with mascots, conversations with campaigns and authenticity with efficiency. If we want to humanize brands, we need to stop talking about brands. We need to build the Storytelling Organization where everyone, not just the ad agency, gets a voice.