Produced by Pikkal & Co - Award-Winning Podcast Agency . With the degree of competition increasing rapidly in the modern times, in today's episode of the Be More Human podcast I analyze how the more successful corporations of today are doing well not because they bank on the inertia of their consumer by making it hard to leave but by solving their issues to ensure that they stay. I also offer my thoughts on where this phenomenon is headed and how, even in the business world, Bob Dylan's prophecy of "The times, they are a changin' ” is coming to pass.