Send us a text ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1, we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value. We're teaching an in-home private class. Now, typically, you've heard me state (vehemently) that we don't teach private in-home classes anymore a...

Send us a text 📸 Food-tography - Staging, props, gear, software.In this week's Baking it Down Podcast - Episode 234 - Food-Tography, we're concluding our "📅 Content Theme" for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. 📸 Food photography is a must when it comes to slingin' sugar cookies. Our customers "buy with their eyes," meaning that the photos...

Send us a text 🎙️ Podcast Guest - Christina with Boujee Baker Boutique.In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique, we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want! Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warranton, Virginia. Yep, she juggles both a brick-and-mortar supply shop and a bakery business, all while ...

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Send us a text 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers? 🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the b...

Send us a text 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New, Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder. They're massively valuable to your bottom line because returning leads cost less to acquire. That means you have to spend less time and marketing dollars getting someone to order from you a second time than getting some...

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Send us a text 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites, we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron. 📩 Castiron sent this email to current users on Monday night with very little warning that there were problems in "paradise": Consider the implications of los...

Send us a text 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way), Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie Marketing group is all about Cookie Classes as we try out having a "monthly theme" focused on one topic (you can s...

Send us a text 👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim, you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to partner with, vent to, talk shop with, and have in your corner when Uber steals your order. 👋 Meet Heather Campbell...

Send us a text 💎 Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand, we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎 Just kidding - this is just an analogy, so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds - we're just comparing a not-necessary-for-life luxury good with not-necessary-for-life luxury bakes. And there's somethin' we can all learn from t...

Send us a text 💼 Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money, the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est. This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursday, not our typical Friday - much thanks to my inability to read a calendar. ⚠️ Also, heads up - we've shifted the ...

Send us a text 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset, we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched. Conversely, 📊 the end of the slowest month begins the uptick of our busy season - but that's not the point of today's podcast. We're focusing on the "hanging up of the apro...

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Send us a text 💵 Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles, Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com. Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a sales pitch; that said, I do use the app (and pay full price - what happened to sibling hookups?!), and we're g...

Send us a text 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy!, we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)! 💥 Now here's the funny part: Amy has been a part of the Sugar Cookie Marketing moderation team for like almost 5 years, and yet we've never met her before. Attempted ...

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Send us a text 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries, Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the Facebook platform would now be categorized as Reels, thus shutting the door on horizontal videos (* Lives are s...

Send us a text 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab, and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast and newsletter walking you through the Collab 101 basics so you can get the most from the easy-to-join Instagram cookie collab. Long story....