About Jon Sneider: Jon Sneider is a seasoned marketing veteran, entrepreneur, and respected leader known for his pragmatic approach and proven track record of success. With multiple industry awards recognizing his creativity, innovation, and measurable business impact, Jon has earned a reputation as an expert in defining, promoting, and scaling some of the world’s most recognizable brands. Beyond the boardroom, he’s an avid outdoor enthusiast who can often be found carving turns on the ski slopes or adventuring through the Pacific Northwest and beyond in his camper. In this episode, Jennie Bellinger and Jon Sneider discuss: Sales are fundamental to business success Consultative selling Marketing targets specific customer personas Effective advertising Creativity and collaboration in advertising campaigns Key Takeaways: Effective sales isn't just about talking, it's about listening, and when they talk - great salespeople ask questions that uncover a customer's true needs and desires. Marketing success hinges on understanding your ideal customer profile. Advertising doesn't require massive budgets or complex agency structures, and even small businesses can create impactful campaigns by working directly with creative production teams. Sales skills are transferable across every business function and career stage. Creativity and collaboration are the secret weapons in modern advertising, and by embracing a "yes, and" mentality, businesses can develop more innovative and compelling marketing strategies. "The best sales people don't actually talk that much. They get you to talk.” — Jon Sneider Connect with Jon Sneider: LinkedIn URL: http://www.linkedin.com/in/sneider/ Instagram Link: http://www.instagram.com/jonsneider/ Connect with Jennie: Website: https://badassdirectsalesmastery.com/ Email: jennie@badassdirectsalesmastery.com Facebook personal page: https://facebook.com/jbellingerPL Facebook podcast page: http://facebook.com/BadassDirectSalesMastery Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms Instagram: https://instagram.com/BadassDirectSalesMastery Personal Instagram: https://www.instagram.com/thedirectsalesdomme/ LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery The Badass Direct Sales Mastery Podcast is currently sponsored by the following: Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582 Show Notes by Podcastologist: Hanz Jimuel Alvarez Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.