B2B Referral-Led Prospecting vs. cold-outbound

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B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips

B2BSalesMagic

11 episodes

6 days ago

Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.

Entrepreneurship

Business

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Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.

Entrepreneurship

Business

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B2B Referral-Led Prospecting vs. cold-outbound

B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips

12 minutes 48 seconds

10 months ago

B2B Referral-Led Prospecting vs. cold-outbound

============= CHAPTERS (00:00) Introduction (00:15) Cold-Outbound #Prospecting (#b2bsales) (00:39) Traditional referrals (00:48) Why Referral-Led Prospecting? (01:51) Step 1 - Identify target industries (02:06) Tip - Use LinkedIn industries (03:10) Tip - Industry (not other attributes) (03:33) Tip - Pick industries that you sell the easiest into (04:55) Present your industries to your chapter (05:22) One-click search to for LinkedIn connections (06:41) Tip - Pick contacts that you're willing to make intros to (07:11) Tip - Don't worry about fit (07:50) Step 2 - Create thought leadership (08:10) Tag/invite contacts in target list (08:40) Why being in a community matters (09:15) This is why you don't need to worry about fit (10:02) Tip - The audience will tell us the appropriate next steps (10:24) Tip - Create 2 pieces of thought leadership (11:24) Step 3 - Find current or past employees (11:38) Host research calls (12:03) Step 4 - Make the #referral to the DM (12:32) Exercise - What 4 industries do you want to target?

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============= B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee. 👉 LinkedIn | Substack⁠ | YouTube