The importance of empathy in b2b Marketing and Sales

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B2B Weekly

Funky Marketing

27 episodes

5 days ago

Every Wednesday Marti Sanchez and Nemanja Zivkovic are hosting a weekly Q&A where they talk all B2B things: sales, demand gen, social media, personal branding, etc., Focus is on real examples, case studies and participants have a chance to turn on the camera, jump in the session live, ask questions, or share their perspective on the topic. If you're an executive, marketer, or salesperson, this is for you. Direct link to Zoom: https://us02web.zoom.us/j/9131286170?pwd=K2RFbUFXbkdFNDk3OTNtYkdBNlhmQT09 The event is happening each Wednesday at 6 pm CET.

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Business

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Marketing

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The importance of empathy in b2b Marketing and Sales

B2B Weekly

44 minutes 26 seconds

4 years ago

The importance of empathy in b2b Marketing and Sales

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics.

Knowing the Clients’ problems is important

What should salespeople in b2b do more?

Blurring lines between b2b marketing and sales (Marti)

How can marketing contribute to sales?

How can Marketers be more revenue-oriented?

How to explain Lead Generation to SEO?

Using KPI that generates revenue is a key

When you should say no to people?

How to set Inbound vs.Outbound ratio?

How Inbound and Outbound Marketing work together?

The importance of empathy in b2b Marketing and Sales?

3 cases of good b2b Marketing practice

The impact of being Customer-centric