How to fix broken B2B sales, drive profitable growth & win

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B2B Revenue Leaders

Dustin Tysick

111 episodes

4 days ago

Where sales & marketing leaders meet to discuss revenue.

Marketing

Business

RSS

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Where sales & marketing leaders meet to discuss revenue.

Marketing

Business

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How to fix broken B2B sales, drive profitable growth & win | Scott Marker (MCA²)

B2B Revenue Leaders

22 minutes 18 seconds

1 year ago

How to fix broken B2B sales, drive profitable growth & win | Scott Marker (MCA²)

In this episode, Dustin sits down with Scott Marker, a seasoned expert in B2B sales, Founder of MCA², and author of Broken: How To Fix B2B Sales, Drive Profitable Growth & Win. Together, they dive deep into the world of B2B sales, starting with why sales is broken, and exploring how companies can redefine strategies to avoid costly errors. Scott shares insights from his extensive experience, emphasizing the importance of Customer-Centric Compensation, building trust with clients, and the evolving landscape of AI vs. Sales Professionals & Outbound. They also discuss How to Use AI Tools like ChatGPT effectively in sales. Key takeaways cover actionable approaches to avoid expensive sales mistakes, foster meaningful client relationships, and implement scalable strategies for sustained growth.

You can reach out to Scott via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out MCA²'s website to learn more about their work.