In the final episode of the year, Dustin Tysick, VP of Revenue at Testimonial Hero, presents a 10-minute masterclass on mastering the art of selling through video testimonials. He shares a step-by-step guide on how to create authentic customer stories that resonate with buyers, build trust, and drive sales success. Whether you’re looking to capture attention, engage prospects, or close deals, Dustin reveals how to use video testimonials effectively at every stage of the sales funnel. Key takeaways include: crafting short, impactful top-of-funnel videos to grab attention, structuring mid-funnel testimonials to showcase real customer results, creating bottom-funnel content to crush objections, and integrating video and written testimonials for maximum impact. Dustin also explains how to distribute and measure testimonials to ensure they drive results for your business.
You can reach out to Dustin via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Testimonial Hero's website to learn more about their work.
In this episode, Dustin sits down with Nikita Bykadarov, co-founder of Maildoso, to break down the ultimate blueprint for B2B email deliverability. They explore how improving email outreach strategies can maximize response rates and drive success in cold email campaigns. Nikita shares his journey of building Maildoso and how solving his own deliverability challenges led to the creation of a platform that empowers businesses to scale their outbound efforts effectively.
Key takeaways include: the importance of refreshing email copy regularly, using plain text emails to avoid spam filters, leveraging spintax to extend campaign performance, and crafting offers that resonate with recipients to boost reply rates.
Connect with Nikita on LinkedIn for more insights on email deliverability, and explore how Maildoso’s innovative tools can transform your email campaigns by visiting their website.
..In this episode, discover the secrets to running a profitable agency as Dustin interviews Marcel Petitpas, CEO of Parakeeto and a leading expert in agency operations. They uncover the biggest hurdles agencies face when scaling and provide actionable strategies to optimize pricing and boost profitability. Marcel’s insights are perfect for anyone looking to transform their agency into a sustainable and thriving business.
Key takeaways include mastering the "Agency Pricing Quadrant" to select the right pricing models, ensuring healthy direct delivery margins to avoid cash flow issues, and tracking essential metrics like gross margins for financial clarity. Marcel also dives into practical tips for managing cash reserves, scaling teams efficiently, and maintaining profitability even in competitive markets. This episode is packed with proven strategies to help you overcome challenges and build an agency that not only grows but thrives financially.
If you’re ready to take your agency’s profitability to the next level, watch this video now! Connect with Marcel on LinkedIn for more insights, and grab Parakeeto’s free toolkit to start improving your agency’s financial health today.
This week, Dustin welcomes Emir Atli, Co-Founder and CRO at HockeyStack, to explore the future of B2B marketing. They discuss why attribution is becoming obsolete, the power of signal-based sales strategies, and key tactics in influencer marketing. Emir shares the importance of understanding buyer journeys, the evolving landscape of demand generation, and HockeyStack's innovative ABM and sales intelligence tools.
If you have any questions or thoughts, you can reach out to Emir through LinkedIn. Also, check out HockeyStack's website to learn more about their work.
In this episode, learn how to make B2B sales videos that actually convert as Dustin interviews Chris Bogue, a video expert and improv comedian. They discuss the crucial role of video in B2B sales, diving into why many sales professionals overlook its potential and sharing actionable strategies to create videos that convert potential prospects into clients. Chris highlights the importance of capturing attention in the first 3 seconds and establishing an early connection to quickly drive conversions.
Key takeaways include mastering the art of concise videos lasting 30 to 45 seconds, understanding the nuances between video prospecting and social media content, and focusing on relatable messaging. Chris also addresses common fears about being on camera and provides practical tips to help viewers embrace authenticity in their outreach efforts. By integrating vulnerability and simplicity into video messages, you can foster genuine connections that enhance communication effectiveness throughout the sales process.
Connect with Chris on LinkedIn for more insights into video strategy and discover how he can help master your video skills to improve your outreach success.
In this episode, Dustin interviews Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, to discuss the innovative role of gifting in B2B sales. They explore how personalized gifting can enhance customer engagement and drive sales effectiveness beyond traditional outreach methods. Kris shares his insights on leveraging automation and AI to streamline sales processes, allowing teams to focus on high-value interactions while reducing manual tasks.
Key takeaways include: understanding the importance of hyper-personalization in gifting, utilizing automation tools like Clay to enhance SDR productivity, and implementing strategic gifting approaches that align with buyer intent to create meaningful connections.
Connect with Kris Rudeegraap on LinkedIn for more insights on modern sales strategies and discover how Sendoso can revolutionize your gifting approach by visiting their website.
In this episode, Dustin interviews Ryan Paul Gibson, Founder of Content Lift, to explore the art and science of customer research in B2B. They dive into the essential strategies for conducting effective customer research that goes beyond basic sales calls and surveys. Ryan shares his expertise in understanding buyer psychology, overcoming common research challenges, and reaching actionable insights that truly impact business decisions.
Key takeaways include understanding the stages of buyer intent, identifying critical buying triggers, gathering in-depth qualitative insights, and implementing research findings to improve marketing and sales strategies.
Connect with Ryan on LinkedIn for more insights on customer research and marketing. Learn how Content Lift can support your business in understanding your customers better by visiting their website.
In this episode, Dustin sits down with Scott Marker, a seasoned expert in B2B sales, Founder of MCA², and author of Broken: How To Fix B2B Sales, Drive Profitable Growth & Win. Together, they dive deep into the world of B2B sales, starting with why sales is broken, and exploring how companies can redefine strategies to avoid costly errors. Scott shares insights from his extensive experience, emphasizing the importance of Customer-Centric Compensation, building trust with clients, and the evolving landscape of AI vs. Sales Professionals & Outbound. They also discuss How to Use AI Tools like ChatGPT effectively in sales. Key takeaways cover actionable approaches to avoid expensive sales mistakes, foster meaningful client relationships, and implement scalable strategies for sustained growth.
You can reach out to Scott via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out MCA²'s website to learn more about their work.
In this episode, Dustin Tysick and Sean Lane, founding partner at BeaconGTM, explore the essentials of Revenue Operations (RevOps). Discussing the ideal timing and mindset for implementing RevOps, they highlight key traits for early hires and share practical advice on building scalable revenue processes. Learn from Sean’s hyper-growth experience at Drift, understand the importance of operating rhythms, and discover how to align marketing, sales, and customer success teams effectively. Tune in for insights drawn from over 50 operators and actionable tips from Sean's book.
You can reach out to Sean via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out BeaconGTM's website and Sean’s book to learn more about their work.
In this episode, we welcome Gwen Lafage, VP Marketing, Global Brand and Content at Sinch, to discuss all things brand. Gwen shares her definition of brand as reputation and perception, explaining why it's crucial for companies to have a strong and brave brand to stand out. The discussion covers the challenges of measuring brand impact for smaller tech companies, strategies for establishing a unique brand voice, and the importance of consistency and repetition. They also touch on the balance between short-term marketing wins and long-term brand building, and how companies can tackle brand positioning in a new category.
You can reach out to Gwen via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Sinch's website to learn more about their work.
This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message.
If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.
In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions and neglecting content strategy. He goes deep into the key factor of creating high-quality content and maintaining a holistic, data-driven strategy for successful marketing campaigns. He and Dustin also cover the evolving ad landscape, the role of AI in content creation, and how to best allocate budgets across channels like Google and LinkedIn. Finally, Derek shares his thoughts on the importance of understanding company culture, brand sentiment, and setting realistic expectations for growth.
If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Power's website to learn more about their work.
Christine Göös, Head of Marketing at The Shelf, joins Dustin to discuss the evolving landscape of influencer marketing and the creator economy in the B2B space. They go in detail into the convergence of B2B and B2C tactics, the challenges faced by C-suite executives in adapting to new marketing strategies, and the potential of creator marketing as the next frontier for brand awareness and conversions. As an extra tip, Christine also shares insights on integrating AI in content creation and storytelling.
You can reach out to Christine via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out The Shelf's website to learn more about their work.
This week, Shannon Curran, Fractional CMO for Founder-led Tech Companies, joins Dustin to explore the concept of a 'founder brand' and its significance in B2B marketing, particularly for early-stage companies. They delve into how to define founder brands, the role of founders in shaping their company's brand identity, and the strategic selection of channels that align with founders' strengths. Shannon also goes deep into the topic of building effective brand engagement and why a founders' passion and authenticity are crucial. She also shares her approach to developing her brand as a solopreneur.
You can reach out to Shannon via her LinkedIn profile if you have any questions or insights on the topics discussed today.
This week, Dustin chats with Sam Dunning, Founder at Breaking B2B, about effective SEO strategies tailored for B2B SaaS businesses. They cover the shift from traditional SEO metrics to focusing on revenue generation, the common pitfalls many companies encounter, and practical tips for creating high-intent content. Sam provides insights into building strategic partnerships for backlinks and crafting effective competitor alternative pages. Learn how to leverage SEO for higher-intent traffic and improved business outcomes. If you have any questions or thoughts, you can reach out to Sam through LinkedIn. Also, check out Breaking B2B's website and podcast to learn more about their work.
Georgiana Laudi, Co-Founder & CEO at Forget The Funnel, joins Dustin on this week's episode to discuss the concept of customer-led growth. They delve into the importance of understanding your best customers, optimizing customer experiences, and how focusing on the right customer segments can drive growth without increasing marketing spend. She also shares insights on the jobs to be done methodology and provides real-world examples to illustrate how companies can achieve higher ROI by enhancing the post-acquisition customer experience. Tune in to learn actionable strategies for leveraging customer insights to drive sustainable growth.
You can reach out to Georgiana via her LinkedIn profile if you have any questions or insights on the topics discussed today. Check out Forget The Funnel's website and book to learn more about what they do, and you can also listen to their podcast.
In this episode, Dustin chats with Ryan Doyle, Chief Vibes Officer & Advisor at Sales.co, to discuss the intricacies of cold email marketing and sales outsourcing. They explore why prematurely outsourcing your outbound sales motion can be detrimental, the importance of customer research, and they share practical insights from running successful campaigns. Ryan emphasizes the importance of founders being involved in early sales efforts, crafting personalized messages, and gathering qualitative feedback. For businesses scaling, they delve into strategies for effective outbound approaches and the evolving role of SDR teams in the age of AI and automation.
You can reach out to Ryan via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Sales.co's and Ryan’s websites to learn more about their work.
Sarah Reece, Director of Demand Generation at Orum, joins Dustin on this week's episode to discuss why you should focus on revenue over leads. They dive into the intricacies of balancing brand awareness and demand creation, the challenges of aligning marketing and sales efforts, and the innovative strategies she's implementing at Orum.
You can reach out to Sarah via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Orum's website to learn more about their work.
This week, Dustin chats with Tim Hillison, Founder and Chief Marketing Officer at Entry Point 1, about the 3P's framework for achieving market fit: problem market fit, product market fit, and platform market fit. They discuss the importance of understanding customer problems, developing effective products, and moving towards offering integrated solutions. Tim emphasizes the importance of alignment and communication among different departments in a company's go-to-market strategy. He also discusses the role of partner-led growth and the need for a strong point of view in marketing.
You can reach out to Tim via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Entry Point 1's website to learn more about their work and take their GTM assessment.
Ashleigh Early, CEO at Other Side of Sales Consulting, joins Dustin on this week's episode to discuss the critical topic of how to treat salespeople and why it truly matters. She explores the significance of treating salespeople with respect and care, the impact of realistic quota setting, and the challenges posed by venture capital culture. Ashley underscores the necessity of aligning values with company culture, doing thorough research on prospective employers, and the importance of transparent communication in the recruitment process.
You can reach out to Ashleigh via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Other Side of Sales Consulting's page to learn more about their work.