We’ve all heard the buzz about “vibe” marketing, vibe coding and vibe - everything and let’s be serious. If it has “vibe” in the name it means “Zero skill and a subscription to ChatGPT."

In this episode of The B2B Marketing Mindset, I'm joined by Krystal Rudyk to explore what today’s marketers are missing.

My guest today is Candice Grobler - community building expert. We're discussing the invisible iceberg brewing in the path of AI Titanic - are online communities taking over the marketing landscape?

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

Today I’m talking about thought leadership - what it is and if it still matters in the age of AI.

In 1995 I had an employee who was stealing from my company. "Cilia" was a bookkeeper. (Yes, now I know). Cilia wasn't just copping paper clips from the stock room. We're talking "really stealing a lot of (my) money, call the cops, get taken out in cuffs" stealing. Of course we fired her. That's when the shit really hit the fan.

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai - He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord... or is he? 

Today I'm interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” - sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn.

In this episode I talk to Chris Lopes about Sales Playbooks - what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.

In this episode I talk to Patrick Prothe about influence - how to create it and wield it for coaches, consultants, marketers, trainers, speakers - anyone who sells their expertise.

If you sell expertise for a living you've probably struggled with if you should generalize or focus on a niche. You keep hearing people say that "The Niche is where it's at" from a competitive standpoint. "But....But...But we have to cast a wider net - not a narrower net so we don't miss any opportunities!" This week I have master marketer Claudia Ring to tackle this important but narrow topic.

Today we’ll be talking about the biggest mistakes made by people who sell expertise. So coaches, consultants, professional witnesses and experts hang with us for a few minutes to see if you are making mistakes that are costing you money.

Today we are talking about how to be in front of the right people at the right time.

If you are thinking that marketing doesn’t work for your company, today we are going to try to help you figure out why by sharing some hard truth bombs you might not want to hear.

For many agencies being acquired isn't the end - it's a new beginning.

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Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.

Being a vendor sucks that's not something that you should aspire to. You want to be a trusted advisor but how and why? Well, worry, not because that's what today's episode is about why it sucks to be a vendor why it's only slightly better to be a solution provider and how awesome it is to be a trusted advisor.

Today we blow apart the myths of selling marketing services companies with an expert who knows how it works and tolerates dumb questions.