B2B Marketing Brief

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B2B Marketing Brief

Beacon Digital Marketing

5 episodes

4 months ago

A podcast about B2B marketing teams, their unique struggles and successes. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics. Brought to you by Beacon Digital Marketing.

Marketing

Business

RSS

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Marketing

Business

Episodes (5/5)

B2B Marketing Brief

Hired | Recruiting & Retaining Your Team

Over the past three episodes, we’ve explored how professional relationships are essential for getting buy-in; rallying support for your latest, ambitious marketing plan; and even for job security. At the intersection of B2B and SaaS is a tight community of marketers, meaning one day that person you’ve hired may hire you. So, as we conclude our miniseries, we’re discussing that critical topic: recruiting and retaining talent.

3 years ago

36 minutes 56 seconds

B2B Marketing Brief

Hired | Executing Your Plan

Few professional milestones are as electrifying and anxiety-provoking as launching your debut marketing plan. Why? Because here your planning - gathering resources, plugging gaps and stoking buy-in - turns into action. Optimistic projections become cold, hard metrics. And everyone from the CEO to junior staffers are watching. Of course, you’re not the first CMO at a SaaS company to launch a marketing plan. Many have walked in your shoes. Discover how they navigated the highs and lows on the third installment of our Hired podcast miniseries.

3 years ago

30 minutes 17 seconds

B2B Marketing Brief

Hired | Getting Buy-in

Great marketing ideas come naturally to you. But will others recognize and join your vision? Our sophomore episode of the ongoing Hired miniseries - about the experiences of recently hired CMOs - digs into the obstacles and solutions to generating buy-in for your marketing program. Our guest is Frances Zelazny, the CEO at Anonybit, a startup that focuses on decentralized biometrics. Prior to joining Anonybit, she was the CMO at Signals Analytics and Chief Strategy and Marketing Officer at BioCatch. With two-decades of experience, Frances shared with us a wealth of experience at tech startups and what it takes to sell your vision.

3 years ago

30 minutes 39 seconds

B2B Marketing Brief

Hired | Identifying Resources & Gaps

You're a new CMO with too much on your plate. Where do you start? Avoid getting overwhelmed by learning best practices to assess resources and identify gaps.

4 years ago

38 minutes 13 seconds

B2B Marketing Brief

Introducing B2B Marketing Brief

Every great marketing project starts with a brief. This is your B2B Marketing Brief. Brought to you by Beacon Digital, B2B Marketing Brief is a podcast by marketers, for marketers, and delves into their unique challenges and successes. Unlike B2C marketing, B2B is still fine-tuning its strategies and voice. Join co-hosts John Walker and Samantha Spoto for insightful interviews with B2B marketing experts. Discover what steps successful marketing heads took during their early careers and how they managed aggressive growth goals. Each season is a compact four-episode mini-series that focuses on one theme. Listen to an entire mini-series or individual episodes, which unpack specific marketing tactics.

4 years ago

35 seconds