Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?

In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”
 
Join as we discuss:

• The core elements of impactful video podcasting
• How to keep your audience hooked by skillfully balancing content-type
• Knowing when to lean in to controversy and when to keep it light

Connect with us:

Benji on LinkedIn

James on LinkedIn

These five B2B brands are pushing boundaries with innovative content. 

In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.

Join as we discuss:

• How one brand’s commitment to industry news builds authority and engagement.
• A creative approach that makes a product the star of an entertaining series.
• The secret to scripting video content that dominates a crowded platform.
• The power of personal branding on LinkedIn to amplify reach and credibility.

Connect with us:

Benji on LinkedIn

James on LinkedIn

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.

In this episode, we’re discussing: 

• Why personality-led shows are taking over
• How YouTube’s algorithm is the biggest cheat code to growing your show
• Why video might be the only path to breaking into the top 5% of podcasts

If you want to dive even deeper, go grab the full report!

Connect with us: 

Benji on LinkedIn

James on LinkedIn

Everything we think we know about digital media is changing—fast. 

We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:

• The evolution of the creator economy 
• Shifts in content distribution and discovery
• The future of media in business and how to stay ahead

Link to Post discussed in this episode: Alex Liberman’s X Post (Click Here)

Connect with us: 

Benji on LinkedIn

James on LinkedIn

Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.

Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.

While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…

James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.

Join as we discuss:

• The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.
• How varying content formats and optimizing each element can enhance engagement and reach.
• The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Can marketers really get busy executives in on content creation without adding to their already packed schedules?

In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.

Join as we discuss:

• Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.
• Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.
• Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?

Join us as we discuss:

• The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the game
• Redefining business experience marketing with creative ideas for non-retail businesses
• The impact of experiential marketing on brand perception and customer loyalty

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts.

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more!

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.

In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.

For more Marketing Fails check out B2B Growth on YouTube: 
https://www.youtube.com/@b2bgrowth

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.

In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.

Join as we discuss:

• Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
• How to leverage original research for creating compelling, data-driven reports that resonate with your audience
• Why companies consistently get newsletters wrong, and how to avoid falling into the same trap

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?

In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy.

Join as we discuss:

• The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply it
• Practical tips for getting founders, sales, and marketing teams posting 
• Overcoming common barriers like time constraints and fear of criticism

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.

Join us as we discuss:

• How to handle losing your community
• Learning to hold space for those that see the world vastly different from you
• How to overcome self-doubt and find healing

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.

Join us as we discuss:

• The importance of community in business and life
• The hardships of working with family and friends
• How to overcome self-doubt and find healing

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.

In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.

Join as we discuss:

• Is YouTube the next big frontier for B2B?
• How to future-proof your content strategy
• Why 'building an audience' is replacing 'generating leads'

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop