B2B eCommerce Show

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B2B eCommerce Show

Justin King

23 episodes

2 days ago

In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the future. The conversation covers everything from breaking into B2B eCommerce and learning by trial and error, to navigating gender dynamics in manufactu...

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In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the future. The conversation covers everything from breaking into B2B eCommerce and learning by trial and error, to navigating gender dynamics in manufactu...

Show more...

Episodes (20/23)

B2B eCommerce Show

Women Leading in B2B eCommerce with Samantha Schwartz, Kristina Harrington, & Marta Dalton

In this inaugural Women in B2B eCommerce episode of the B2B eCommerce Show, host Sarah Falcon sits down with three industry leaders, Samantha Schwartz, Kristina Harrington, and Marta Dalton, to explore their journeys in digital commerce, the challenges they’ve faced as women in male-dominated industries, and the opportunities they see for the future. The conversation covers everything from breaking into B2B eCommerce and learning by trial and error, to navigating gender dynamics in manufactu...

2 days ago

1 hour 2 minutes

B2B eCommerce Show

The Realities of Selling Parts Online (It’s Not What You Think) with Kris Harrington

In this episode of the B2BEA Insider, Justin King speaks with Kris Harrington, President and COO of GenAlpha, about the unique challenges and opportunities of building eCommerce solutions for OEMs and manufacturers, especially in the complex world of aftermarket parts. With deep experience in both manufacturing and digital transformation, Kris shares the story behind founding GenAlpha and the development of their Equip360 platform, purpose-built to support manufacturers with complex bills of...

2 weeks ago

43 minutes

B2B eCommerce Show

Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie

In this episode of the B2BEA Insider, Justin King sits down with Graham Lubie, SVP at Wasserman Digital, to explore the reality behind digital transformation in B2B—and why treating eCommerce as a long-term program, not a one-off project, is critical to success. Graham shares insights from decades of working with manufacturers and distributors navigating complex B2B ecosystems. From bridging the communication gap between executive teams and digital leads, to redefining strategy around real b...

3 weeks ago

1 hour

B2B eCommerce Show

Connected Commerce or Get Left Behind: Why B2B Integration Is the Future with Beth Segovia

In this episode of the B2BEA Insider, Justin King sits down with Beth Segovia, CEO of TradeCentric, to explore how B2B suppliers can drive revenue, efficiency, and strategic impact by embracing connected commerce. Beth shares insights on why eCommerce in B2B is not just about great websites and strong products—it’s about delivering seamless procurement experiences, automating transactions, and scaling integration with customers. From real-time pricing adjustments driven by tariff changes to ...

4 weeks ago

1 hour

B2B eCommerce Show

Agentic AI: Your Next Employee Isn’t Human with Jason Hein & Chris Gee

In this episode of the B2B eCommerce Show, Justin King dives deep into the world of agentic AI with Jason Hein and Chris Gee, two thought leaders shaping how AI will fundamentally alter B2B digital commerce. As AI evolves beyond static chatbots, the conversation explores how agentic AI, autonomous, goal-oriented digital agents, can perform complex tasks across eCommerce, supply chain, procurement, and more. Chris and Jason break down what an "agent" really is, how it's different from traditio...

1 month ago

1 hour 3 minutes

B2B eCommerce Show

AI, Talent, and Scaling B2B eCommerce Platforms with Alexander Graf

In this episode of the B2BEA Insider, Justin King speaks with Alexander Graf, Co-CEO of Spryker, for a no-fluff, deep-dive conversation on the state and future of B2B digital commerce. Alexander shares his two-decade journey from traditional retail to co-founding Spryker, shedding light on why B2B eCommerce has outpaced B2C in complexity, innovation, and strategic impact. Together, he and Justin explore how manufacturers and distributors can rethink customer journeys, tackle organizational r...

1 month ago

51 minutes

B2B eCommerce Show

AI for B2B: What We Learned at AppliedAI 2025 with The Crew

In this episode of the B2B eCommerce Show, Justin King brings together Jason Hein, Jay Schneider, and Sam Aldinger to reflect on key insights from the AppliedAI Conference 2025, one of the industry’s most talked-about events shaping the future of B2B. From supply chain automation to intelligent product discovery and the future of AI in customer engagement, this powerhouse panel dives into how applied AI is evolving from hype to practical impact in the B2B space. Whether you’re leading digital...

1 month ago

55 minutes

B2B eCommerce Show

Voice Notes: Something for the executives

In this episode, Justin shares the behind-the-scenes story of the B2B eCommerce / Digital — a brand-new video series designed specifically for CEOs, CFOs, CIOs, and Presidents of manufacturing and distribution companies. Too often, digital leaders struggle to get buy-in from the executive team — not because the ideas are wrong, but because the conversation isn’t happening in the right language. This series bridges that gap. Justin walks through: Why executive alignment is the missing pi...

1 month ago

2 minutes

B2B eCommerce Show

Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby

In this episode of The B2B eCommerce Show, host Justin King welcomes Lori Highby, marketing strategist, podcast host, and founder of Keystone Click, for a deep dive into why manufacturers still struggle with marketing in the digital age. Lori shares her journey from growing up in tool and die shops to helping manufacturers shift from outdated tactics to smart, strategic storytelling. Together, she and Justin explore the real meaning of brand awareness, the long-game of marketing, and how AI ...

1 month ago

40 minutes

B2B eCommerce Show

Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan

In this episode of The B2B eCommerce Show, Justin King welcomes digital transformation leader Liz Duggan for a powerhouse conversation about the evolution, and persistent challenges of B2B digital commerce. Liz, who has led digital strategy for over 85 Fortune 1000 companies and now heads strategy at Smith, shares deeply insightful perspectives on what truly drives value in B2B eCommerce. Together, she and Justin dissect why digital adoption still struggles, why customer motivation is the ke...

1 month ago

50 minutes

B2B eCommerce Show

AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce

Guest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay Schneider Host: Justin King In this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce. From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and d...

3 months ago

1 hour 13 minutes

B2B eCommerce Show

The Hidden Levers of Customer Adoption with Carlos Camacho

In this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce. Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribution, and shares why the success of eCommerce has less to do with platforms—and everything to do with people, process, and internal alignment. Toge...

4 months ago

1 hour 1 minute

B2B eCommerce Show

VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew

Guests: Jason Greenwood, Jason Hein, Jay Schneider, Sam Aldinger Host: Justin King In this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were really doing at ShopTalk, and whether the B2B ecosystem has become an echo chamber—or even a kind of religion. The crew dives into what it was like...

4 months ago

1 hour 11 minutes

B2B eCommerce Show

How to Select a B2B eCommerce Platform with Jay Schneider

In this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming. With 65% of B2B companies expected to replatform in 2024, Jay breaks down the reasons behind this trend and shares how his team is using data, AI, and smart processes to help companies avoid costly mistakes. He sheds light on the flaws in traditional platform selection, how to buil...

4 months ago

55 minutes

B2B eCommerce Show

The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger

In this episode of the B2B eCommerce Association Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business. Sam shares his journey—from starting in a tool crib to leading corporate initiatives—and reflects on the leadership principles that shaped Fastenal’s culture, including the influence of founder Bob Kierlin (BK). They discuss the importance of humility, servant leadership, and fost...

5 months ago

44 minutes

B2B eCommerce Show

The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon

Guest: Kyler Nixon Host: Justin King In this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technology to create seamless customer experiences, improve efficiency, and drive growth. The conversation covers the challenges of adoption, the changing role of sales teams, and the importance of omnichannel strategies in today’s competitive landscape. Key Takeaways D...

5 months ago

57 minutes

B2B eCommerce Show

Why Distributors Need Better Product Data with Caroline Ernst

In this episode, Justin King sits down with Caroline Ernst, VP of eCommerce Solutions at AD, to discuss why product content is more than just an e-commerce necessity—it's the foundation of business success. - Why clean, standardized product data is essential for distributors - How AI is transforming product content management - The evolution of digital strategies in distribution - The role of manufacturers in ensuring accurate product data - How AD helps independent distributors scale with b...

5 months ago

39 minutes

B2B eCommerce Show

Voice Notes: The Most Destructive Phrase in B2B eCommerce

There has never been a more destructive phrase in B2B eCommerce than “Consumerization of B2B.” In the musical Hamilton, there’s a song called “The Room Where It Happened.” Well, I was in the room where it happened when this phrase was born. I was working with the hybris team and a few of their big agency partners—mostly B2C guys—who wanted to push into B2B but couldn’t quite crack it. At one point, someone said something like: "Isn’t eCommerce just eCommerce? Don’t people bring their expectat...

5 months ago

4 minutes

B2B eCommerce Show

AI Will Replace Your Job? Not So Fast! Practical AI Uses in Manufacturing and Distribution with Nick Pericle

Guest: Nick Pericle Host: Justin King Key Takeaways: AI is Not Deterministic—It’s Probabilistic Unlike traditional software, AI doesn’t always produce the same result for the same input. This unpredictability challenges how people perceive technology and requires a mindset shift. AI as a Business Partner, Not Just a Tool AI isn’t just for automation—it can act as a collaborator, strategist, and assistant to enhance productivity, decision-making, and creativity in business. Adoption Requir...

5 months ago

1 hour 24 minutes

B2B eCommerce Show

Secrets to Building a High-Performance Product Content Team with Anthony Testa

Structuring a World-Class Product Content Team with Anthony Testa Guest: Anthony Testa, Product Content and Supplier Relations Expert Host: Justin King Key Takeaways: The Wild West of Product Data:Early on, most manufacturers and distributors lacked structured product content, leading to inefficiencies.Attempting to migrate legacy data into new systems without cleansing often results in failure.The Role of PIM and Data Standardization:Implementing a Product Information Management (PIM) system...

6 months ago

1 hour 3 minutes