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B2B Craftworks
B2B Writing Institute
66 episodes
4 months ago
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get ...
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Marketing
Education,
Business,
How To
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All content for B2B Craftworks is the property of B2B Writing Institute and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get ...
Show more...
Marketing
Education,
Business,
How To
Episodes (20/66)
B2B Craftworks
Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get ...
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7 months ago
26 minutes

B2B Craftworks
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
Send us a text In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, a...
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7 months ago
20 minutes

B2B Craftworks
Filet Mignon (and... well... Farts) [The ABCs of Business]
Send us a text Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4 Support the show
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9 months ago
5 minutes

B2B Craftworks
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
Send us a text The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey. Google these folks for more inf...
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11 months ago
27 minutes

B2B Craftworks
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
Send us a text Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encourageme...
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11 months ago
24 minutes

B2B Craftworks
What writers should post on LinkedIn (Proof, prowess, personality)
Send us a text Most of the writers I work with aren't sure what to do with LinkedIn. The promise is obvious: a free platform that just costs time to potentially get in front of your target audience. "But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..." So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post! www.b2bwritinginstitute.com Support the show
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12 months ago
4 minutes

B2B Craftworks
Cruel World (How I Became an Optimist)
Send us a text On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work. More about coaching: https...
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1 year ago
5 minutes

B2B Craftworks
How to be happy without a happy life (3 Mindset habits of successful freelancers)
Send us a text I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA Support the show
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1 year ago
7 minutes

B2B Craftworks
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
Send us a text In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher l...
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1 year ago
39 minutes

B2B Craftworks
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Send us a text Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help ...
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1 year ago
38 minutes

B2B Craftworks
Weird, old, FAT.... and good at business?
Send us a text Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either. Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on. Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo Support the show
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1 year ago
11 minutes

B2B Craftworks
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Send us a text Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow * Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support ...
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1 year ago
34 minutes

B2B Craftworks
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Send us a text Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Support the show
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1 year ago
34 minutes

B2B Craftworks
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Send us a text Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it. Learn more about Eagranie: https://eagranie.com/#contact Learn more about B2BWI: https://b2bwritinginstitute.com/ Eagranie's chocolate blog: https://thewelltemperedchocolatier.wordpress.com/about/ Society for Technical Writers https://www.stc.org/ Support the show
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1 year ago
29 minutes

B2B Craftworks
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Send us a text Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :). Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)! Sign up for STAMP FANS: my.stampfans.com/sarah-greesonbach Sign up to be notified when the free we...
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1 year ago
16 minutes

B2B Craftworks
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Send us a text Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :). See the original email: https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr Subscribe: https://b2bwritinginstitute.com/ Support the show
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1 year ago
6 minutes

B2B Craftworks
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
Send us a text You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out. More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Support the show
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1 year ago
40 minutes

B2B Craftworks
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Send us a text Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought! More about Alyssa: https://owlstreetcontent.com/ More about Sarah: www.b2bwritinginstitute.com Maslow's Hierarchy of Needs https://en.wikipedia.org/wiki/Maslow%2...
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2 years ago
39 minutes

B2B Craftworks
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
Send us a text In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer. We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for w...
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2 years ago
25 minutes

B2B Craftworks
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Send us a text Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3. More about Belinda: https://www.copywritematters.com/ More about Sarah: https://b2bwritinginstitute.com/ Support the show
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2 years ago
33 minutes

B2B Craftworks
Send us a text Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get ...