In this episode of AW360 Live, we sit down with Andrew Kyrejko, Vice President and Group Director of Strategy at Momentum Worldwide, to explore how the agency is redefining experiential marketing through a business-to-human (B2H) lens. Andrew shares how Momentum’s latest global research is revealing what truly drives connection, joy, and action in business events—and how brands can move from selling to solving, from talking at to collaborating with, and from networking to intentional connection. We dive into the findings from Momentum’s groundbreaking B2B Pulse study, including the surprising “frustration index” that maps what attendees really think about business experiences. Andrew also discusses how modern decision makers—millennials and Gen Z—are reshaping the expectations for B2B engagement, why co-located experiences are on the rise, and how AI can enhance (not replace) the human element in live events.

In this episode of AW360, Sara Badler, Chief Advertising Officer of The Guardian, joins us to talk about the global publisher’s bold new chapter in the U.S. — from its just-launched “The Whole Picture” brand campaign to its growing programmatic footprint and new revenue streams. Sara shares how The Guardian’s independent, trust-owned model enables it to innovate without compromising journalistic integrity, unveiling initiatives like Filter (its new commerce and product recommendation platform), a Football Weekly live U.S. podcast tour for the 2026 World Cup, and creative brand collaborations that redefine how advertisers connect with purpose-driven audiences. It’s a look inside how one of the world’s most respected news brands is reimagining its business for the next generation — while staying true to the values that have guided it for over 200 years.

In this episode of AW360 Live, we’re joined by Omer Waysman, Vice President of Marketing for Business-to-Consumer Products at Michelin North America, to explore how one of the world’s most iconic legacy brands is driving full speed into the digital era. Omer shares how Michelin is turning a traditionally low-interest, high-necessity purchase into an engaging, tech-driven experience—using tools like immersive web games, AI-powered chatbots, and motorsport innovation to educate and excite consumers. From the challenge of bridging the physical and digital worlds to sustaining long-term brand trust in a commoditized category, Omer explains how Michelin’s customer-first mindset and century-long commitment to innovation are keeping the brand miles ahead of the competition.

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio built a global audience around universal, uplifting stories in a digital era often dominated by negativity. From the power of mission-driven storytelling to the art of brand partnerships that feel authentic, he explains how Dhar Mann Studios is redefining modern entertainment — blending inspiration, entertainment, and community across platforms from YouTube to podcasts. Hear how positive content at massive scale is proving that doing good can also mean doing great business.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

To review the research mentioned in this episode, visit https://www.facebook.com/business/news/gen-z-Insights-2025 AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.