Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

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Authors' Allies

Rebecca Hallbach Paciorek

26 episodes

4 days ago

For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media. #books #coffee #indieauthor #author #bookmarketing #authorsallies

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Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

Authors' Allies

26 minutes 26 seconds

5 months ago

Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.

Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.

Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.

🔑 Key Takeaways:

What promo stacking really is—and why it works like marketing rocket fuel.
How to choose a focus date and build a marketing timeline around it.
Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.
Smart ways to combine social media, email, ads, and partnerships for maximum impact.
How to make Amazon’s algorithm work for you—even if you're not spending a ton.
Ideas for bonus content and direct offers to keep readers coming back to you.
The value of collaboration with other authors, podcasts, and reader networks.

✨ Want to go deeper? Check out the free worksheets, promo calendar, and planning templates mentioned in the episode

🎁 And don’t forget—you can join the Authors’ Allies RoundTable for a free month to get support and live feedback on your marketing! Authors’ Allies RoundTable and the blog we did on AI can be found on our website.

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

Email us: info@authorsallies.com

⁠Follow us on the⁠ social media platform of your choice for more tips and tricks.

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I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.