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Authority in the Wild
Gabe Marusca
134 episodes
6 hours ago
Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.
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Entrepreneurship
Business
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All content for Authority in the Wild is the property of Gabe Marusca and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.
Show more...
Entrepreneurship
Business
Episodes (20/134)
Authority in the Wild
#135 - Hiding Your Prices Is Killing Your Business w/ Anthony Pierri

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy working with B2B tech startups.

Anthony explains why hiding your prices wastes everyone's time and how transparency actually increases revenue over the long run.

With over 400 venture-backed clients and $1.5M annual revenue at 60% margins, he shares the productization framework that changed everything.We discuss why custom consulting never scales, how to pick one specific thing to own in customers' minds, and the reality of building credibility.

Anthony breaks down the three-month minimum investment for content to work and why outcomes don't stick but functional workflows do.

We explore how AI startups can stand out by finding smaller ponds to dominate instead of competing on the word "AI" itself.

Join us as we talk through practical positioning strategies, the innovator's dilemma for small businesses, and choosing your business model wisely.


🟪 Timestamps

(00:00) Introducing  Anthony Pierri

(01:39) The Importance of Showing Prices Upfront

(07:58) Productizing Your Business for Efficiency

(14:31) Balancing Productization and Retainer Work

(20:00) Specializing and Positioning for Success

(23:26) Building Credibility and Personal Brand

(28:20) Challenges and Strategies for AI Startups

(35:27) Opportunities for Startups in Smaller Markets

(39:26) Connect with Anthony Pierri


🟪 Connect with Anthony Pierri

  • Website: https://www.fletchpmm.com/
  • LinkedIn: https://www.linkedin.com/in/anthonypierri/

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
6 days ago
41 minutes 25 seconds

Authority in the Wild
#134 - How AI Is Changing Everything Right Now w/ Ken Cox

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Ken Cox, President of The RiverCity Internet Group and seasoned entrepreneur with decades of technology experience.

Ken explains how AI destroys traditional gatekeepers and empowers everyday people to build like never before.With experience deploying major internet infrastructure and building data centers, he shares practical insights about vibe coding and AI automation.

We discuss how small businesses can replace entire departments with AI agents, why specialization is becoming obsolete, and the importance of playing with new tools.We also explore open source AI as humanity's safeguard against dystopia, micro oracles for communities, and why main street businesses matter more than ever.

Join us as we talk through the rapid changes in technology and how to swim in the current instead of fighting it.


🟪 Timestamps

(00:00) Introduction of Ken Cox

(02:19) The Evolution and Impact of AI Tools

(07:21) Vibe Coding and AI Departments

(15:30) The Importance of Small Businesses

(18:27) Open Source AI and Its Potential

(23:24) Automating Business Processes with AI

(26:26) Building AI Tools for Business

(29:21) The Vision for AI-Driven Communities

(38:09) The Future of Business and Personal Branding


🟪 Connect with Ken Cox

  • Main website: https://kencox.com/
  • Consulting: https://inlink.com/


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
1 week ago
42 minutes 56 seconds

Authority in the Wild
#133 - Product-Market Fit Is Dead (Here's What Replaced It) w/ Allyson Letteri

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Allyson Letteri, a marketing exec turned startup advisor and author of The Standout Startup.

Allyson explains how speed to market with AI changes everything, yet core marketing fundamentals remain constant. With experience scaling teams at Thumbtack and Handshake from Series C to unicorn status, she shares frameworks founders can use immediately. We discuss the three Ps of messaging, why startups build products before finding buyers, and how to create social proof without customers.

We also cover when to hire your first marketer, how to fire fast, and why founder personality must align with brand identity.

Join us as we break down practical steps to stand out, gain traction, and stop wasting time on wrong strategies.


🟪 Timestamps

(00:00) Intro

(01:08) Startups and AI

(03:42) Messaging and Positioning

(06:56) How to Stand Out

(15:06) Building Social Proof

(18:19) Go-To-Market Strategies

(25:29) Founder-Led Brand Building

(37:05) Hiring and Team Building in Startups

(43:40) Connect with Allyson


🟪 Connect with Allyson Letteri

  • Website: https://allysonletteri.com
  • Book: https://allysonletteri.com/book
  • LinkedIn: https://www.linkedin.com/in/allysonletteri/


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!

Show more...
2 weeks ago
49 minutes 15 seconds

Authority in the Wild
#132 - Build Self-Belief Through Minimum Viable Actions w/ Alan Lazaros

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Alan Lazaros, who turned personal tragedy into a mission for self-improvement and helping others. Alan shares his journey from a difficult childhood and a near-fatal car accident at 26, which led to a profound reevaluation of his life.

Now the CEO of Next Level University, a global top 100 podcast, Alan discusses the fundamentals of goal-setting, the importance of self-belief, and the daily pursuit of meaningful achievements.

Tune in to learn about the principles he applies in his coaching methods and the challenges of growing a personal development company.


🟪 Timestamps

(00:00) Introducing Alan Lazaros

(01:53) Alan's Early Life and Challenges

(05:46) The Challenges with Personal Development

(10:33) Facing Fears and Insecurities

(17:19) Principles of Coaching and Fulfillment

(23:10) Turning Passion into Purpose and Profit

(25:11) Goals vs. Dreams

(29:23) The Success Loop and Minimum Viable Actions

(37:49)The Importance of Social Circles

(39:33) Connect with Alan Lazaros


🟪 Connect with Alan Lazaros

  • Podcast: https://www.nextleveluniverse.com/next-level-university-podcast/
  • Website: https://www.nextleveluniverse.com/business-consulting/


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
3 weeks ago
42 minutes 33 seconds

Authority in the Wild
#131 - How to Build Wealth Without Burning Out w/ Camille Diaz

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Camille Diaz, a wealth strategist and optimization coach dedicated to helping 'zombie-preneurs'—entrepreneurs on the brink of burnout—revitalize their businesses and build sustainable, enjoyable wealth.

Camille shares key strategies to avoid the zombie-preneur trap, including establishing priorities, effective scheduling, and maintaining accountability without judgment.

She highlights the importance of having an emergency fund and discusses debt repayment while emphasizing the need to save for future retirement.

Camille also dives into how entrepreneurs can set achievable goals and ensure they reward themselves to sustain motivation.

She ends with practical insights on how to enjoy the entrepreneurial journey and not hesitate to seek help and ask questions.


🟪 Timestamps

(00:00) Full Episode

(01:06) Understanding the Zombie-preneur Phenomenon

(03:00) Productivity PSA, The P

(06:35) The S from PSA Framework

(17:04) The A from the PSA Framework

(19:31) Balancing Work and Family

(23:21) Building Wealth as an Entrepreneur

(28:42) The Importance of a Safety Net

(34:54) Rewarding Yourself

(38:33) Planning for Retirement

(41:06) Final Thoughts and Resources


🟪 Connect with Camille Diaz

  • Instagram: https://www.linkedin.com/CamUnfiltered
  • LinkedIn: https://www.linkedin.com/in/camillediaz
  • Watch Camille's Free Masterclass: Get More Done and Make More Money WITHOUT Working More Hours at https://camilldiaz.com/masterclass
  • Download Your Free PDF: 6 Millionaire Habits Anyone Can Copy at https://camillediaz.com/habits


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
1 month ago
46 minutes 12 seconds

Authority in the Wild
#130 - Work Life Balance Doesn't Exist, Here's Why w/ Peter Sorgenfrei

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Peter Sorgenfrei, a founder and CEO coach who created six companies across three countries.

Peter explains how chasing status and external validation nearly destroyed his health and forced his body to shut down completely.

With clients in 13 countries, he shares his Whole Human Approach that helps leaders stay true to themselves both at work and home.

We discuss removing toxic relationships, setting boundaries with family members, and why most people live their entire careers on autopilot.

We also explore the communication strategies that save founder relationships and the principles Peter uses to reject lucrative opportunities that don't align with his values. Join us as we talk through practical steps to stop chasing other people's definitions of success and build a life that actually serves you.


🟪 Timestamps

(00:00) Introducing Peter Sorgenfrei

(01:24) The Trap of Labels and Titles

(04:47) Recognizing Autopilot and Stress

(06:36) Improving Sleep and Daily Routines

(10:16) Aligning Actions with Values

(13:38) Navigating Family and Friend Relationships

(25:41) Effective Communication Strategies

(27:29) Understanding the Whole Human Concept

(31:18) Finding Time for Self-Reflection

(35:06) The Power of the Subconscious Mind

(38:44) Living by Personal Principles

(45:08) Connect with Peter Sorgenfrei


🟪 Connect with Peter Sorgenfrei

  • LinkedIn: https://www.linkedin.com/in/sorgenfrei
  • Website: https://www.petersorgenfrei.com


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
1 month ago
48 minutes 36 seconds

Authority in the Wild
#129 - Sports Don't Teach Competition - They Teach This… w/ Alison Tetrick

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode of 'Authority in the Wild,' I interviewed Alison Tetrick, a professional cyclist, entrepreneur, and biochemist.

Alison shares her unique path from growing up on a ranch in California to becoming a three-time gravel world champion and a survivor of a traumatic brain injury.

The discussion explores the parallels between sports and entrepreneurship, highlighting resilience, adaptability, and the importance of community.

Alison highlights her passion for creating opportunities for women in sports through scholarships and community engagement, and how her experiences in cycling have shaped her leadership and advocacy roles.


🟪 Timestamps

(00:00) Introducing Alison Tetrick

(02:02) Alison's Early Life and Diverse Career Path

(05:42) The Power of Sports and Resilience

(11:57) Overcoming Traumatic Brain Injury

(19:30) Recovery in Sports and Life

(24:58) The Link between Sports and Entrepreneurship

(28:54) Encouraging Women in Sports

(35:18) Balancing Purpose and Impact

(39:40) Connect with Alison Tetrick


🟪 Connect with Alison Tetrick

  • Website: https://www.alisontetrick.com
  • Shop: https://saga-ventures.myshopify.com/
  • Instagram: https://www.instagram.com/amtetrick/
  • LinkedIn: https://www.linkedin.com/in/amtetrick/

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!

Show more...
1 month ago
42 minutes 5 seconds

Authority in the Wild
#128 - AI Expert: AI will Reach 1500 IQ by End of Year - Are You Ready? w/ Manuj Aggarwal

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Manuj Aggarwal, founder and Chief Innovation Officer at Tetra Noodle Technologies.

With 4 AI patents to his name, Manuj is the perfect mentor to guide you through the transformative potential of AI and its benefits for businesses. That's why I invited him in this episode.

Join us and discover the limitless possibilities of AI under the guidance of this visionary industry influencer.


🟪 Timestamps

00:00 Introducing Manuj Aggarwal

02:07 Manuj's Humble Beginnings

06:27 Social Media, AI, and Human Connection

08:23 Understanding and Leveraging the Subconscious Mind

10:44 Creating a Super Intelligent Digital Twin

24:46 Human Mindset and Purpose

30:00 The Role of Pain in Growth

37:20 Experimentation & Continuous Improvement


🟪 Connect with Manuj Aggarwal

  • LinkedIn: https://www.linkedin.com/in/manujaggarwal/
  • Website: https://manujaggarwal.com


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,Pura Vida!

Show more...
1 month ago
43 minutes 10 seconds

Authority in the Wild
#127 - Pitching & Funding Techniques Shared by a 4x Founder w/ Emma Rees

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.


In this episode, I chat with Emma Rees, a 4x founder across B2C, B2B and Enterprise SaaS, chairwoman at Deployed, and angel investor.

Starting at 15, when she quit school and walked door-to-door with her CV, she shares practical insights on customer discovery and investor conversations.

We discuss the critical difference between prevention and promotion questions that create bias in funding decisions for female founders.

Emma breaks down her systematic LinkedIn approach for reaching corporate decision makers and building relationships with potential customers.

We also explore why only 3% of funding goes to all-female founder teams and how unconscious bias affects investment patterns.

Join us as we talk through practical frameworks for validation, networking strategies that actually work, and preparing for high-stakes investor meetings.


🟪 Timestamps

(00:00) Introducing Emma Rees

(01:06) An Unexpected Career Journey

(03:49) Body Language and Networking

(06:23) Engaging with Investors and Founders

(11:23) Traits of Successful Founders

(13:43) Validating Your Business Idea

(25:02) Building Relationships on LinkedIn

(29:34) The Power of Giving Before Asking

(35:46) Challenges for Female Founders

(40:29) Addressing Bias in Investment

(44:50) Preparing for Investor Q&A


🟪 Connect with Emma Rees

  • LinkedIn: https://www.linkedin.com/in/emmarees01
  • Website: https://www.gambit.ac


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca
  • Instagram: https://www.instagram.com/gabemarusca
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
2 months ago
52 minutes 34 seconds

Authority in the Wild
#126 - This One Belief is Destroying Your Life w/ Alexander Plank

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I sit down with Alexander Plank, an international certified mindset coach who helps business owners break free from limiting beliefs.We discuss the power limiting beliefs have over us, the most common one, and how to rewrite it and much more, like: practical boundary setting, the danger of money-focused vision, and why curiosity is the key to lifelong growth.

Join us for actionable tools to rewrite your limiting beliefs and create authentic success from the inside out.

🟪 Connect with Alexander Plank

  • LinkedIn: https://www.linkedin.com/in/alexander-plank-coaching/
  • 7 Days to Real Productivity: https://theangelonyourshoulderacademy.kit.com/7daystorealproductivity


🟪 Connect with Gabe Marusca

  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


🟪 Timestamps

(00:00) Introduction Alexander Plank

(01:07) Understanding Mindset

(05:31) Common Limiting Beliefs

(09:17) Overcoming Limiting Beliefs

(16:24) Alex's Inspiring Journey

(24:02) Practical Tips for Self-Improvement

(35:15) Preparing Kids for the Future

(43:26) Connect with Alexander Plank

Until Next Week,

Pura Vida!

Show more...
2 months ago
46 minutes 15 seconds

Authority in the Wild
#125 - Why AI Will Never Replace This One Thing w/ Cari Kaufman

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.

With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by AI.

We discuss the StoryBrand framework, positioning clients as heroes rather than brands, and mining personal experiences to find your authentic voice. Cari shares practical tools for finding your unique stories, including her one-dollar notebook challenge.

We explore how authentic storytelling creates magnetic brands that attract ideal clients naturally.

Join us as we break down why your personal experiences are your greatest competitive advantage.

🟪 Timestamps

(00:00) Introducing Cari Kaufman

(05:02) The Power of Mentorship and Vision

(07:10) Navigating the Challenges of AI in Marketing

(11:48) Finding Your Unique Brand Voice

(16:11) How to Create a Business That Solves Real Problems

(23:15) Building a Compelling Brand Story

(26:35) Identify your Existing Unique Story

(32:01) The StoryBrand Framework

(40:31) Practical Steps to Uncover Your Stories


🟪 Connect with Cari Kaufman

  • Website: https://storytellerwordsmith.com
  • LinkedIn: https://www.linkedin.com/in/carikaufman


🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
2 months ago
42 minutes 50 seconds

Authority in the Wild
#124 - Your Buyers Know More Than You Think w/ Andy Halko

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Andy Halko, founder of Insivia and Buyer Twin, and author of "The Omniscient Buyer."Andy explains why traditional personas are dead and how AI twins are changing customer research forever.With over 200 founder interviews under his belt, he shares the stark difference between successful entrepreneurs who listen to customers and those who let ego drive decisions.We discuss the trust recession affecting all industries and why radical transparency is becoming the only way to build real customer relationships.Andy reveals how AI is creating omniscient buyers who will know everything about your business before they ever contact you.We explore practical steps to prepare for AI agents that will soon handle entire buying processes without human involvement.Join us as we break down the new rules for marketing and sales in an AI-driven world where consistency beats creativity.

🟪 Timestamps

(00:00) Introducing Andy Halko

(02:24) Overcoming Challenges as an Entrepreneur

(06:19) The Power of Customer Feedback

(10:23) The Evolution of Human Personas

(17:41) Identifying Your Target Audience

(24:23) Building Trust in the Age of AI

(33:29) Preparing for the AI-Driven Future

(37:04) The Challenges of Being Authentic

(41:37) How to Prepare for the New Reality in the Age of AI

🟪 Connect with Andy Halko

  • The Omniscient Buyer Book: https://a.co/d/9VMSW6z
  • Personal Website: https://andyhalko.com/
  • Buyer Twin Website: https://buyertwin.com
  • Insivia Website: https://insivia.com

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
2 months ago
48 minutes 45 seconds

Authority in the Wild
#123 - How to Overcome the Fear of Public Speaking (Without Faking It) w/ Dori Juhasz

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Dori Juhasz, a public speaking and visibility strategist who transforms business owners into confident speakers.

Dori explains how she went from organizing events to conquering her own speaking fears. With experience helping hundreds overcome stage fright, she shares why authenticity beats performance and how your body holds the key to confidence.

We discuss the somatic approach to fear, practical storytelling frameworks, and why pushing through terror actually makes things worse.

We also explore how speaking collapses the trust timeline from 28 touch-points to just one powerful conversation.

Join us as we break down the exact techniques to turn speaking anxiety into profitable opportunities for your business.

🟪 Timestamps

(00:00) Introducing Dori Juhasz

(01:00) Dori's Life-Changing Decision

(06:54) Transition to Public Speaking

(09:41) Overcoming the Fear of Public Speaking

(16:36) Authenticity in Public Speaking

(21:13) Understanding the Somatic Approach

(28:41) Building Confidence Through Practice

(31:00) Making Public Speaking Profitable

🟪 Connect with Dori Juhasz

  • Talk Checklist: https://subscribepage.io/talkchecklist
  • Instagram: https://www.instagram.com/dorijuhaszspeaking/
  • Website: https://dorijuhasz.com
  • LinkedIn: https://www.linkedin.com/in/dori-juhasz/

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
3 months ago
41 minutes 19 seconds

Authority in the Wild
#122 - From a Shy Guy to Top 0.5% Podcaster w/ Roy Coughlan

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

Meet Roy Coughlan, a seasoned serial entrepreneur with an impressive track record of founding 20 companies across five countries. As a business podcast coach and host, Roy has successfully launched and driven six podcasts to the top echelons of the industry, with all consistently ranking in the Top 5% and four reaching the prestigious Top 0.5%.

In addition to his podcasting prowess, Roy is the co-founder of braingym.fitness, a platform dedicated to enhancing cognitive abilities and empowering individuals to optimize their mental performance. He is also a co-founder of VA.World, where he specializes in connecting clients with the perfect Virtual Assistants to meet their diverse needs.

He shares his journey from construction management to losing 5 million in debt, then discovering how changing his internal story transformed everything.We discuss practical strategies for overcoming public speaking anxiety, growing podcast audiences through targeted marketing, and building consistent content systems.Roy reveals why most podcasters fail at marketing, how to find your real audience, and the importance of tracking analytics to compound growth.We explore his method for editing 1700+ episodes personally, creating engaging content that connects with listeners, and building mission-driven shows.Join us as we break down actionable steps to beat speaking fear and create successful podcasting businesses.

🟪 Timestamps

(00:00) Introducing Roy Coughlan

(01:22) Roy's Journey with Public Speaking

(06:29) Practical Tips for Overcoming Shyness

(12:00) The Importance of Feedback and Practice

(26:35) Starting a Podcast: Tips and Insights

(31:02) Effective Marketing Strategies

(35:35) Consistency and Content Quality

(45:54) Monetization and Longevity

(54:27) Advice for Young Roy

🟪 Connect with Roy CoughlanWebsite: https://roycoughlan.com

🟪 Connect with Gabe Marusca

- Website: [https://www.gabemarusca.com](https://www.gabemarusca.com/)

- YouTube: https://www.youtube.com/@gabemarusca

- LinkedIn: https://www.linkedin.com/in/gabemarusca/

- Instagram: https://www.instagram.com/gabemarusca/

- X/Twitter: https://twitter.com/gabemarusca

- Facebook: https://www.facebook.com/maruscagabe/

- TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,Pura Vida!

Show more...
3 months ago
55 minutes 19 seconds

Authority in the Wild
#121 - How to Solve Business Problems with AI w/ Nathalie Doremieux

🟪 Check out your personalized Episode Experience ➤ https://podcastleadflow.com/wild


In this episode, I chat with Nathalie Doremieux, a tech strategist who builds systems that actually get results for clients.

Nathalie explains why most people use AI like Google and miss the real opportunity for business growth.

With over a decade of helping coaches and course creators, she shares how to balance AI tools with authentic human connection.

We discuss the context problem everyone ignores, why challenging AI gives better outputs, and how to create content that actually converts.

We also explore her unique approach to podcast lead generation using AI, and why memberships are crushing traditional courses in 2025.

Join us as we break down practical ways to implement AI without losing your authentic voice.


🟪 Timestamps

(00:00) - Introducing Nathalie Doremieux

(01:05) - Balancing AI and Human Touch in Business

(06:09) - Context and AI: Getting the Best Output

(10:24) - Creating Good Content with AI

(19:11) - Podcasting for Lead Generation

(24:08) - AI Tools for Podcasting and Membership Sites

(28:03) - The Power of Personalization in Lead Magnets

(36:40) - Future of Memberships in the Age of AI

(41:38) - Practical AI Solutions for Membership Programs

(45:44) - The Human Touch in AI-Driven Content


🟪 Connect with Nathalie Doremieux

- Podcast lead generator: https://podcastleadflow.com

- Membership Marketing: https://themembershiplab.com

- LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/


🟪 Connect with Gabe Marusca

- Website: https://www.gabemarusca.com

- YouTube: https://www.youtube.com/@gabemarusca

- LinkedIn: https://www.linkedin.com/in/gabemarusca/

- Instagram: https://www.instagram.com/gabemarusca/

- X/Twitter: https://twitter.com/gabemarusca

- Facebook: https://www.facebook.com/maruscagabe/

- TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,

Pura Vida!

Show more...
3 months ago
51 minutes 45 seconds

Authority in the Wild
#120 - How to Protect Yourself Online against Security Breaches w/ Grant McCracken

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Grant McCracken, founder and CEO of Dark Horse Security and an ethical hacker with over 13 years in cybersecurity.Grant explains how over 60% of breaches start at the human layer and shows us practical ways to protect ourselves.With experience testing thousands of applications, he shares insights about common vulnerabilities like SQL injection and cross-site scripting that most people never see coming.We discuss password management, multifactor authentication, and why keeping software updated matters more than fancy security tools.We also explore how AI coding creates new security risks and why every application has vulnerabilities waiting to be found.Grant reveals the mindset shift that changed his career and offers concrete steps for anyone wanting to enter cybersecurity.Join us as we break down real-world security threats and actionable protection strategies for individuals and businesses.

🟪 Timestamps

(00:00) Trailer

(00:40) The Journey to Ethical Hacking

(02:49) Common Security Breaches and Vulnerabilities

(10:15) Fundamental Security Practices

(15:26) Security for Businesses

(18:40) Dark Horse Security Services

(29:15) Career Advice for Aspiring Security Professionals

(30:53) Dropped in the Wilderness

🟪 Connect with Grant McCracken

  • Website: https://darkhorse.sh
  • LinkedIn: https://www.linkedin.com/in/grantmccracken/

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,Pura Vida!

Show more...
3 months ago
34 minutes 8 seconds

Authority in the Wild
#119 - How to Stand Out in The Age of AI w/ Lynn Colepaugh

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Lynn Colepaugh, founder of Cyber PR Army, a woman-led digital marketing agency helping small businesses cut through chaos with AI-powered clarity.

Lynn explains how she builds genuine relationships with AI tools, treating them as thought partners rather than simple content generators.

With over 14 years in brand strategy and a background in music, she shares practical methods for training AI on your authentic personality and business voice.

We discuss the shift from SEO to answer engine optimization, why generic content fails in an AI-driven world, and how to protect your business from AI scams.Lynn reveals why being more human becomes your biggest competitive advantage as AI makes everyone else sound the same.

Join us as we break down actionable steps to collaborate with AI while maintaining the authenticity that sets you apart.

🟪 Timestamps

(00:00) Introducing Lynn Colepaugh

(01:13) Building a Relationship with AI

(06:14) AI as a Thought Partner

(11:14) SEO vs. AEO

(18:38) Human Touch in the Age of AI

(22:46) Practical AI Applications

(31:53) Protecting Your Business from AI Scams

(44:35) Weekly Challenge

🟪 Connect with Lynn Colepaugh

  • Website: https://cyberprarmy.com/thecastle

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca


Until Next Week,Pura Vida!


Show more...
3 months ago
49 minutes 9 seconds

Authority in the Wild
#118 - The Truth About Starting Over in a New Country w/ Dozie Anyaegbunam

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I chat with Dozie Anyaegbunam, a media and editorial strategist building The Newcomers digital publication.

Dozie explains how moving countries changes your entire identity and why we need to give ourselves grace during transitions.

With over 100 immigrant interviews, he shares insights about finding community and accepting cultural shifts that reshape who we are.

We discuss how labels become mental prisons and why the immigrant experience reflects universal human struggles with identity and belonging.

We also explore turning personal challenges into business opportunities and why passion drives better products than business plans.

Dozie reveals his approach to building media projects from curiosity rather than profit motives and creating authentic connections.

Join us as we talk through practical steps to start meaningful projects and why doing things afraid builds the courage muscle.

🟪 Timestamps

(00:00) Trailer

(02:49) The Emotional Layers of Transition

(07:37) Finding Community and Self-Acceptance

(10:55) Cultural Integration and Identity

(17:23) The Importance of Self-Reflection

(20:08) Becoming a Podcaster

(24:51) How to Start a Side Hustle

(31:08) Balancing Passion and Practicality

(35:34) How To Start Anything

🟪 Connect with Dozie Anyaegbunam

  • LinkedIn: https://www.linkedin.com/in/dozieanyaegbunam/
  • Website & Podcast: https://thenewcomerspod.com/
  • Email: dozie@efikocreatives.com

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,Pura Vida!

Show more...
4 months ago
42 minutes 3 seconds

Authority in the Wild
#117 - How to Use Podcasting to Build Trust and Grow Your Business w/ Robert Plank

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com⁠ ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I talk with Robert Plank, a podcasting expert and host who has recorded over 1,300 episodes and helps business owners use podcasts to build trust and grow their audience.

Robert shares why starting a podcast is one of the best ways to stand out in today’s world, even with all the new AI tools.

We cover how easy it is to get started, the power of showing your face and voice, and why being consistent matters more than having perfect gear.

Robert explains how podcasts help you reach new people, create lasting connections, and open doors to new clients and partners. We also talk about simple steps to launch your first episode and how to avoid burnout by getting help when you need it.

Tune in for real advice on using podcasts to build your brand and connect with your audience.

🟪 Timestamps

(00:00) Trailer

(02:05) The Importance of Podcasts in Modern Business

(06:30) Starting a Podcast: Tips and Strategies

(11:21) Overcoming Podcasting Challenges

(17:58) Practical Steps to Begin Your Podcasting Journey

(22:22) Outsourcing and Professional Podcast Production

(25:40) Growing Your Audience and Tapping into Networks

(29:38) The Power of Video in Podcasting

(35:59) Building Trust in Today's World

(43:06) Awkward Podcasting Moments

(47:37) DFY Podcast Services

(50:29) Challenge: Start Your Podcast in One Week

🟪 Connect with Robert Plank

  • DFY Podcast: https://www.dfypodcast.com
  • Personal Website: https://www.robertplank.com

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!

Show more...
4 months ago
54 minutes 35 seconds

Authority in the Wild
#116 - Healing The Mental Health Crisis Hidden in Silicon Valley w/ Phil Neil

🟪 Join 500+ Smart Entrepreneurs ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gabemarusca.com ⁠⁠and learn each week for free, how to stop chasing leads, serve clients longer & enjoy freedom doing what you love, without burning out or breaking down.

In this episode, I sit down with Phil Neil, a serial entrepreneur and advisor known for helping founders scale and thrive.

Phil shares why so many entrepreneurs struggle with failure and mental health, and how the real challenge is often inside, not outside.

We talk about the “shadow of entrepreneurship,” the power of self-awareness, and how to turn setbacks into growth.

Phil explains his simple frameworks for making better decisions, managing energy, and knowing when to pivot.

We also cover risk tolerance, building strong teams, and the truth about work-life balance.

Tune in for real stories and practical tips to help you grow as a founder and lead with confidence.


🟪 Timestamps

(00:00) Meet Phil Neil

(01:13) On a Mission to Change Entrepreneurship

(05:22) The Shadow of Entrepreneurship

(08:13) Framework for Success

(14:28) How to Reinvent Yourself

(15:52) Navigating Uncertainty and Fear

(18:04) Risk Tolerance and Core Motivation

(25:50) Exploring the Four Quadrants of Decision Making

(34:36) Balancing Energy or Time Management?

(46:54) The Role of Failure in Personal and Professional Growth

🟪 Connect with Phil Neil

  • LinkedIn: https://www.linkedin.com/in/philippe-neil/
  • Website: https://www.philneil.ca

🟪 Connect with Gabe Marusca

  • Website: https://www.gabemarusca.com
  • YouTube: https://www.youtube.com/@gabemarusca
  • LinkedIn: https://www.linkedin.com/in/gabemarusca/
  • Instagram: https://www.instagram.com/gabemarusca/
  • X/Twitter: https://twitter.com/gabemarusca
  • Facebook: https://www.facebook.com/maruscagabe/
  • TikTok: https://www.tiktok.com/@gabemarusca

Until Next Week,

Pura Vida!

Show more...
4 months ago
48 minutes 5 seconds

Authority in the Wild
Welcome to Authority in the Wild Podcast. I'm your host, Gabe Marusca, helping action-takers achieve Freedom Through Entrepreneurs, without sacrificing the things that matter to you. From sales and engineering to freelancing and business consulting, I've worn many hats for the past 20 years. Leveraging that background, I host unscripted conversations with successful entrepreneurs, renowned business leaders, and subject-matter experts. Learn the insights, tactics, and business principles successful people rarely share elsewhere. Take what you discover and use it to build your path to freedom.