The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
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The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
Have you ever felt that pushy, uncomfortable pressure to buy something, especially from those aggressive booth vendors at the mall?It's not urgency's fault, but how and when it's applied can make all the difference. There's a delicate balance between understanding the customer's needs and persuading effectively.Let's explore why urgency often feels manipulative and ineffective when used too early in the sales process and without genuine intent. If you're ready to transform how you approach urgency in sales and become more consistent in your efforts, stay tuned!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How can sales professionals effectively balance rapport and empathy to foster trust without rushing into it? What indicators should sales professionals look for to determine the right moment to introduce urgency?In today's episode, I talk about urgency. I also talk about the foundational elements that lead up to creating genuine urgency – rapport, empathy, trust, and hope. While trust is built through understanding and positioning yourself as a guide rather than a hero, hope allows the customer to envision a better future with your solution.Learn about the negative stereotypes around urgency, and how it's often misapplied with pushy or desperate tactics. Tune in to capture Jason's insights on how to blend urgency seamlessly into your sales strategy without feeling "gross" or off-putting!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How can you ensure your empathy is perceived as genuine and not merely a sales tactic? Why should trust not be forced or rushed in the sales process?In today's episode, I talk about two critical elements of successful sales: empathy and trust. I will also share why my thoughts on how rebranding the discovery phase to an "empathy step" can dramatically transform customer interactions.By genuinely caring and asking the right questions, you can listen more effectively and understand your client’s needs better. It is important to position yourself as a guide rather than a hero in the sales journey. Discover how focusing on empathy can build stronger, more authentic connections, and learn why making your prospect the hero of their own story is key to earning their trust.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What are some specific techniques or strategies to build meaningful rapport quickly in a sales conversation? How can salespeople identify a customer's comfort zone?In this episode, I’ll be addressing the core concept of your potential customer’s comfort zone—the invisible barrier preventing them from making that crucial buying decision. We'll explore why this fear of change exists and how understanding its deep-seated psychological roots can transform your sales strategy. I’ll also walk you through the first four essential steps of the pathway we’ve covered so far, with a special emphasis on rapport-building. Stay tuned as we build a framework designed to help you understand and guide your potential customers through their comfort zones and beyond. Let's get started!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What is the difference between 'earning the right to close' and 'asking for the close' in a sales conversation? What are some key steps that sales professionals can take to build trust and rapport?In this episode, I talk about the crucial aspect of sales that every professional needs to understand: the difference between earning the right to close and simply asking for the close. I will break down why it's essential to build trust and rapport with clients, and how taking a consultative approach can dramatically transform your sales conversations and outcomes.
Get ready for insightful tips and actionable advice to help improve your sales game and turn sales into a form of service.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
In sales, are you using the traditional method of closing? Have you ever learned about the assumptive method of closing?In today's episode, I'll talk about the mechanics of the assumptive close in sales. I will also walk you through the critical steps in the authentic persuasion pathway: building rapport, fostering empathy, establishing trust, instilling hope, and creating urgency.You'll learn why following this sequence is vital for a successful close and how to avoid the pitfalls of asking for the sale. By the end of this episode, you'll understand how to confidently guide your clients towards their goals without planting seeds of doubt or appearing pushy, ultimately transforming the way you approach the sales process.
Join me as we explore how to move people forward with professionalism and confidence!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What is a consultative approach to closing deals? How is it different from an assumptive approach?
In today's episode, I will talk about two crucial sales approaches that can transform your selling strategy: the consultative approach and the assumptive close. I will also guide you through the importance of understanding your customer's unique pain points or goals and how to tailor your solutions to meet their specific needs. Let's explore why a fear-based selling tactic often backfires and how a genuine, consultative approach can build lasting customer relationships.
Learn more about the power of assumptive closing and how to handle objections effectively. Get ready to scale your sales game with practical advice and authentic persuasion tactics!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How does viewing oneself as a professional change the approach to sales? How can sales professionals effectively persuade clients to step out of their comfort zone?We're diving into a pivotal mindset shift for sales professionals. I know many of you in sales might not be dealing with life-or-death situations like doctors do, but here's a game-changing idea: viewing yourself as a professional can transform your approach to selling.I'll talk about how adopting this professional mindset can change your sales from something you do to someone, to something you do for and with them. I'll also discuss two critical closing strategies within the authentic persuasion pathway, designed to guide clients out of their comfort zones and towards positive resolutions.Stay tuned for insights that could revolutionize your sales technique and boost your success rate! Don't forget to check out our previous episodes to get the full benefit of the authentic persuasion method.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How can sales professionals effectively address and alleviate customer fears? What are some practical ways salespeople can create a sense of safety for their clients?
Sales is no longer about transactions but about interactions. Understand your customer's fears and work to alleviate them, employing the SAFE method—Successful At Fear Elimination.
This is an excerpt from one of my training sessions where I talked about some important closes that you should be using in sales.
Join me as I explore why truly effective salesmanship looks less like pushing for a sale and more like guiding a client to a safe, confident decision.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What is a consultative sales strategy? How effective is this approach to sales?In this episode, I talk about the nuances of consultative sales, the impact of adopting a consultative approach, and mirroring the practices of the medical field.You will learn that true consultative sales extend far beyond merely asking questions. It's about diagnosing a client's issue like a doctor, prescribing the right solutions, and sometimes even advising against a sale if it doesn’t serve the client's needs. Stay tuned as I highlight how to guide clients from their comfort zone to making decisive, informed choices with confidence.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How can salespeople effectively personalize follow-up messages to make them more impactful? What is the difference between manipulation and persuasion in sales?In today's episode, I talk about the vital role of a 'guide' in the hero's journey and how it parallels the world of sales. I also discuss the importance of aligning your follow-up efforts with the customer's 'why,' emphasizing a more impactful connection rather than relying on end-of-quarter manipulations.
Learn more about the pitfalls of discounts and incentives that may seem like bribery, setting strong follow-ups, and how you can shift the odds in your favor to close more deals.Stay tuned for valuable tips and if you're looking for more personalized advice. Let's dive into how you can avoid the 'follow-up trap' and truly move the needle in sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How does reminding customers of their own 'why' help in pulling them out of their comfort zone and encourage them to embrace change? In this episode, I talk about the art of persuasive communication. I'll share how this strategy applies universally, whether you're pitching to venture capitalists or simply selling a product or service.Understanding your client's 'why' is more than just sales talk—it's about reconnecting them to their goals and showing them that you are the guide in their journey. Stay tuned as I explore these pivotal concepts, equipping you with the know-how to convert prospects into successful sales.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What makes authentic persuasion different from conventional sales tactics? Why is building trust so crucial in the sales process?In this episode, I talk about the importance of embracing authentic persuasion over high-pressure sales tactics, underscoring that building rapport, empathy, trust, and hope with potential customers is key to avoiding the follow-up trap where clients retreat into their comfort zones and become unresponsive. A personalized, client-focused approach in sales can not only increase responsiveness but also foster long-term trust and gratitude, avoiding the common pitfall of customers feeling pressured and ultimately dissatisfied.Use genuine conversations to build a reliable pipeline and turn those silent prospects into engaged, happy customers. Stay tuned!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What unique challenges do salespeople face in industries with longer sales cycles? Why is it important to treat each conversation as an individual sales opportunity?
In this episode, I emphasize the importance of treating each interaction in the sales process as a unique opportunity, regardless of the length of the sales cycle.
I also introduce the catchy concept of the "prospect witness protection program" to describe the challenging phenomenon of prospects going cold and the need for sales reps to understand and avoid the triggers that lead to this situation.Join me for these insights, stay tuned, and get ready to transform every sales conversation into a stepping stone toward success.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Why do you think customers often feel the need to consult with someone else before making a purchase? What strategies can salespeople use to make customers feel safe?When a potential client says they need to consult someone else, it's often a trust issue. They're seeking safety in their decision. Learn strategies to make your clients feel secure and trust your guidance, reducing the need for that "lifeline.In this episode, I talk about a crucial aspect of the sales process that resonates with many of my listeners: the art of following up when you don't close a deal on the first try.Learn more about the pitfalls of salespeople who forgo follow-ups, nurturing leads, effective strategies for follow-up, and striking the perfect balance between persistence and patience.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How can sales professionals ensure that they are making every feature and benefit about what the client specifically wants and needs?Tailoring solutions to the specific needs and wants of the client isn't just effective, it's fundamental. Any sales strategy should echo the precision and tailored approach of a doctor prescribing medication.Remember, being a sales professional is about crafting solutions for your customer's problems, not a one-size-fits-all pitch. Stay tuned for more on how you can persuade authentically and close deals effectively!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
What are the potential consequences of not personalizing the sales process and not addressing the specific needs of the client?Tailoring your sales approach to address how your solution applies specifically to the customer is crucial. Avoid generic pitches and instead focus on articulating how your offering is important and beneficial to the individual.
In this episode, I talk about the art of effective sales conversations. I also discuss the crucial transitions from one segment to the next and the importance of customizing your pitch.If you're looking to enhance your sales conversations and master the art of personalized selling, be sure to tune in to this episode.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Can you recall a time when you felt like the hero of your own story? How did that influence your actions and decision-making?
As a sales professional, it's crucial to recognize that your customer perceives themselves as the hero in their own narrative. By positioning yourself as a guide rather than a competing hero, you can effectively lead them towards achieving their goals and overcoming obstacles.In this episode, I talk about the fascinating topic of the hero's journey in sales. I also talk about how each individual perceives themselves as the hero of their story and how this innate mindset influences their approach to sales interactions.Stay tuned as I uncover the key steps to effectively leading prospective customers through their own hero's journey, and learn why empathetic understanding is the cornerstone of authentic persuasion.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
How do you deal with customers who are eager for change and open to making a purchase? How does relying solely on easy transactions won't be enough to sustain a successful sales career?
Relying solely on easy transactions isn't sustainable for long-term sales success. It's not just about being liked and trusted, it's about being a purveyor of hope. As a sales professional, your role is to guide customers along their journey. Remember, it's not about being the hero, it's about being the guide.In this episode, I talk about the importance of understanding the psychology behind customer behavior and the role of hope in the sales process.
Tune in for insightful perspectives on how to incorporate the power of hope into your sales approach, and learn valuable takeaways about being an effective guide in the sales process.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Why is it important to understand the role of hope in sales conversations? What are some common misconceptions when it comes to instilling hope?It is important to build rapport, empathy, trust, and hope before focusing on closing techniques. By recognizing the human aspect of sales interactions and aiming to resolve client concerns, you will have more successful outcomes.
In this episode, I talk about the crucial step of "hope" within the authentic persuasion pathway. I will guide you through the process of moving someone out of their comfort zone and understanding the key components of successful sales interactions. Tune in and get ready to learn how to effectively navigate the sales process and understand the human element behind every successful sale.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
