EPISODE 2 – PROFESSIONAL TROUBLEMAKER
Fear—how do you overcome it, embrace it and turn it into action for change? To discuss this, Edelman's Dani Jackson interviews two-time New York Times best-selling author, Luvvie Ajayi Jones, on her latest book—"Professional Troublemaker"—and how she uses fear as a driver to do more.
PROFESSIONAL TROUBLEMAKER TRANSCRIPT
Dani Jackson Smith [00:00:01] It's who you are at work after hours and back at home exploring every layer, finding out what makes you uniquely you and letting that shine back out into the world. It's authentic 365, a podcast that takes a glimpse into how some of the most inspiring people among us express themselves and make magic happen. I'm your host, Danny Jackson Smith, VP at Edelman by day, community enthusiast and lover of the people, always. At the top of this year's select offices across our U.S. network read Professional Troublemaker: The Firefighter Manual, a tremendously successful book from the now two time New York Times bestselling author Luvvie Ajayi Jones. This episode features our conversation with the Luvvie about the book, and later in the podcast, our employee network groups Gwen and Griot shared their commitment about also being professional troublemakers. So Luvvie, 17 year blogging professional New York Times bestselling author for I'm Judging You the Do Better Manual, multiple podcasts. What inspired you to write Professional Troublemaker: The Firefighter Manual at this time?
Luvvie Ajayi Jones [00:01:12] Yes, I wanted to write this book right now because I feel like the subject of fear is urgent. It feels urgent. Because we are at a time, I mean, when I pitched this book, I didn't know you're going to end up in a global pandemic. But for me, I understand that my career is where it is and what it is today because of the moments that I have dared to do something that felt too big. Something that felt scary, you know, and I think about my TEDTalk being one of those things. I, I have a TEDTalk that not has five million views, and I almost didn't do it. I said no to a twice. I turned it down twice because I was afraid of not being ready to take that stage. I was afraid that I wasn't. I wasn't at the place where I wouldn't bomb or that, you know, I wasn't. I didn't have time to prepare because Ted does not play about their speakers. You know, Ted official make speakers, get coaches. You have to wonder script through the ringer and I turned it down. This is 2017 and the third time they came around about the same event. I was about to turn it down when my friend Eunique Jones Gibson and I called her and I was like, Listen, it's kind of crazy because it's three weeks before Ted and they want me to come and speak. And I was like, everybody else has had a coach, everybody else has had their talks figured out for months and here I am, about to come in three weeks to go. Eunique told me, Everybody ain't you. So I want you to get off my phone and go write this talk and kill it. And what Eunique did in that moment which you loaned me courage I didn't have for myself and I got on that stage and I killed it. And ever since the talk came out over three years ago, I've gotten thousands of messages from people all over the world telling me what their talk did for them. You know what impact that it had, and it had me thinking, like, how often? Do we say no to yes opportunities that could transform our lives, how often do we let fear stop us from doing what we're supposed to do? And I realized that in the moments when I have not let fear stop me, when I've been like, I know, I'm afraid, I know this is big. I know this might feel scary. And I choose to move forward any way, I win. So when it was time to determine what I am writing, what I was writing about, I felt convicted to write it about fear and. I really wanted to use that as a gateway, because in this world, for us to do better, which is what I asked for us to do for book one, we're going to ha
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