Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
History
Sports
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/77/d7/2e/77d72ef8-6850-4b7d-ba88-8769eba0c24f/mza_3080733509018352609.jpg/600x600bb.jpg
Attract Your Ideal Clients
Marcus Schaller
121 episodes
4 days ago
Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller
Show more...
Marketing
Business
RSS
All content for Attract Your Ideal Clients is the property of Marcus Schaller and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller
Show more...
Marketing
Business
Episodes (20/121)
Attract Your Ideal Clients
Building Genuine Professional Relationships

How do you build genuine relationships that lead to new clients, projects, and opportunities?


Kelly Sells and Melanie Guinto from SPACEJUNK joined me on the podcast to talk about how relationship-building, intentional outreach, and a very human approach to sales can unlock big opportunities.


Connect with Kelly Sells at https://www.linkedin.com/in/kellyjohnssells.


Connect with Melanie Guinto at https://www.linkedin.com/in/melanieguinto.

Show more...
5 months ago
52 minutes 5 seconds

Attract Your Ideal Clients
Selling is an Act of Generosity

Like many in service-based professions, Nick Garofalo has a pretty negative view of “selling.” The whole idea of prospecting, networking, or initiating a sales conversation can feel deeply uncomfortable.


Nick joined me on the podcast to talk about how his preconceived notions of selling have been keeping him stuck. We then explored ways that he (and you) might see how it can actually be a generous act of service.


Connect with Nick at https://www.linkedin.com/in/nick-garofalo.

Show more...
6 months ago
1 hour 3 minutes 20 seconds

Attract Your Ideal Clients
“Intelligently Lazy” Content Marketing

Content is common.


Unique and valuable insights? Not so much.


Deirdre Tshien, CEO & co-founder of Capsho, joined me on the podcast to talk about how "content vomit" is devaluing marketing, why your positioning matters more than ever, and how to use automation tools to enhance your message without watering it down.


Connect with Deirdre at https://www.linkedin.com/in/deirdretshien.


Get your free trial of Capsho:

https://capsho.com/freetrial

Code: forever50


Show more...
6 months ago
39 minutes 34 seconds

Attract Your Ideal Clients
Your Biggest Sales Obstacle May Be You

Are you doing all the “right” selling activities, yet still struggling to hit your revenue goals?


It might not be what you’re doing that’s holding you back, but your beliefs, attitude, and fears about selling itself.


Deb Ellenberg, sales and leadership trainer with Sandler, joined me on the podcast to unpack some of the biggest mindset roadblocks that may be getting in your way.


Connect with Deb at https://www.linkedin.com/in/debellenberg.

Show more...
6 months ago
32 minutes 54 seconds

Attract Your Ideal Clients
Grow a Niche Business

Professional services providers will sometimes try to reverse-engineer their niche by picking a trendy market, choosing a problem to solve, or targeting a specific persona.


But niching isn’t about shrinking your world down to one narrow sliver of the market.


Todd Howard joined me on the podcast to talk about creating a lucrative niche by combining your unique insights, lived experience, and perspective with your industry’s best practices.


Connect with Todd at https://www.linkedin.com/in/stoddhoward.


Show more...
6 months ago
47 minutes 47 seconds

Attract Your Ideal Clients
“Who Am I to Write a Book?”

If you’ve ever said, “I should write a book someday,” then this episode is for you.


Mike Capuzzi joined me on the Attract Your Ideal Clients podcast to talk about how coaches, consultants, and other professional service-based business owners can use “short books” to start more conversations with the right kind of clients.


Mike is the author of 19 books, including two international Amazon # 1 Best Sellers, The 100-Page Book and The Magic of Short Books. He is also the host of The Author Factor Podcast where he interviews business owner authors and shares their best tips, wisdom, and insights on how they write and leverage a nonfiction book in their businesses.


Connect with Mike at https://www.linkedin.com/in/mikecapuzzihelps.


Free books link: https://mikecapuzzi.com/magic.


Show more...
6 months ago
34 minutes 19 seconds

Attract Your Ideal Clients
The New Rules of Marketing Warfare

Most trainers, consultants, and coaches who struggle to build their business don’t fail because they’re bad at what they do. They fail because they don’t understand how to effectively market themselves.


Kevin McGrew joined me on the Attract Your Ideal Clients podcast to talk about the SMAC Framework, his battle-tested approach to marketing honed through years of helping small businesses grow.


Get the book at https://kevinmcgrew.com/mw-waitlist.


Connect with Kevin at https://www.linkedin.com/in/kevinmcgrew, https://kevinmcgrew.substack.com, and https://kevinmcgrew.com.

Show more...
6 months ago
48 minutes 45 seconds

Attract Your Ideal Clients
Building Confidence in Your Marketing, One Step at a Time

Few people move from a corporate career to entrepreneurship without some bumps along the way.


Shannon Russell joined me on the Attract Your Ideal Clients podcast to talk about the marketing lessons she learned during her journey from working in television to becoming a career coach, podcaster, and speaker.


Connect with Shannon at https://www.linkedin.com/in/shannonrussellcareercoach.

Show more...
6 months ago
47 minutes 48 seconds

Attract Your Ideal Clients
Iterating Your Offer Using Real-World Feedback

Focusing on slow, sustainable growth doesn’t mean you’re less ambitious.


It’s about winning the long game, being strategic with your decisions, and getting real-world feedback to help you refine your approach.


David Grad joined me on the podcast to talk about what it really looks like to build something meaningful. Without shortcuts, without hype, and without the delusion that success should happen overnight.


Connect with David at https://www.linkedin.com/in/davidgrad.


Show more...
6 months ago
46 minutes 50 seconds

Attract Your Ideal Clients
The Allure of Quick Marketing Fixes and Instant Results

We’ve all seen them.


The flashy quick marketing fixes that flood our feeds with promises of instant results with little effort or time.


Liz Wolfe joined me on the podcast to talk about the problem with “get rich quick” programs, the limits of formulaic marketing, and why what works for someone else may not work at all for you.


Connect with Liz at https://www.linkedin.com/in/lizwolfecoach.

Show more...
6 months ago
40 minutes 4 seconds

Attract Your Ideal Clients
Phone Outreach Doesn’t Have to Be So Scary

In today’s episode, we’ll be talking about how to get more comfortable reaching out to prospects by phone.


Joining me today is Ryan House, Senior Director of Business Development at Digital Amplification.


Connect with Ryan at https://www.linkedin.com/in/house2024.


Show more...
6 months ago
22 minutes 56 seconds

Attract Your Ideal Clients
Communicating With IMPACT

What if the real key to better sales, stronger relationships, and repeat business isn’t just in what you say, but how you plan to say it?


In today’s episode, Patrick Donadio joins me to share his IMPACT framework for communicating more effectively with clients and prospects.


Connect with Patrick at https://www.linkedin.com/in/patrickdonadio.



Show more...
6 months ago
38 minutes 31 seconds

Attract Your Ideal Clients
“Selling” Doesn’t Mean “Pressuring”

In today’s episode, we’ll be talking about selling your expertise in a way that aligns with your values, and letting go of outdated ideas about what selling actually looks like.


Joining me today is Alan Fernald from The Purpose-Driven Leader.


Connect with Alan at https://www.linkedin.com/in/alan-fernald.


Show more...
6 months ago
36 minutes 54 seconds

Attract Your Ideal Clients
The Inner Work: Overcoming the Hidden Forces That Are Holding You Back

In today’s episode, we’ll be talking about the invisible forces that keep so many entrepreneurs from growing their business, and the inner work that’s required to consistently show up and put yourself on the line.


Joining me today is Lori McDowell from Reimagine U Strategies.


Connect with Lori at https://www.linkedin.com/in/lorimcdowell.


Show more...
7 months ago
33 minutes 36 seconds

Attract Your Ideal Clients
Relentless Value Delivery: Focusing on Real Conversations Over Flashy Marketing

In today’s episode, Scott Beebe, founder at Business on Purpose, shares his perspective on why business success comes from real conversations, relentless value delivery, and a willingness to iterate and learn.


Connect with Scott at mybusinessonpurpose.com.

Show more...
7 months ago
38 minutes 9 seconds

Attract Your Ideal Clients
Corporate to Entrepreneur: Overcoming the Challenges of Going Solo

In today’s episode, we’ll be talking about the challenges that many trainers, consultants, and coaches face when transitioning from a corporate career to launching their own business.


Joining me today is Liz Weber, leadership, strategic, and succession planning consultant.


Connect with Liz at https://www.linkedin.com/in/lizwebercmc.

Show more...
7 months ago
33 minutes 47 seconds

Attract Your Ideal Clients
Profitable Conversations: Building Mutually Valuable Relationships With the Right People

In today’s episode, we’re looking at ways to initiate conversations with more potential referral partners, as well as how to best uncover opportunities for helping each other succeed.


Joining me today is Jaclyn Strominger from Leap To Your Success.


Connect with Jaclyn at https://www.linkedin.com/in/jstrominger/.

Show more...
7 months ago
46 minutes 42 seconds

Attract Your Ideal Clients
Creating Content That Matters: Using AI to Create Valuable & Original Content

In today’s episode, we’re unpacking ways to use AI as a tool to help you create great content—not to replace your creative spark and unique knowledge, but to assist you in taking that spark and knowledge and more efficiently create valuable insights for others.


Joining me today is Kendra Corman, Author of Mastering AI in Communications.


Connect with Kendra at https://www.linkedin.com/in/kendracorman.

Show more...
8 months ago
30 minutes 24 seconds

Attract Your Ideal Clients
Expand Your Comfort Zone: Overcoming Common Blocks to Effective Networking

In today’s episode, we’re exploring ways to be a more effective networker—particularly for those of us who are more naturally introverted or struggle with imposter syndrome.


Joining me today is Amy Purciarele from Purciarele Group.


Connect with Amy at https://www.linkedin.com/in/amypurciarelebshr/.

Show more...
8 months ago
38 minutes 36 seconds

Attract Your Ideal Clients
Selling on LinkedIn: Building Community and Connection to Serve More People

In today’s episode, we’ll explore why it’s our responsibility to proactively engage the people who might need our services, and ways to build community and connection on LinkedIn to help you connect with the right prospects.


Joining me today is Mariana Lacombe from Quantum Evolution.


Connect with Mariana at https://www.linkedin.com/in/marianalacombe.

Show more...
8 months ago
42 minutes 12 seconds

Attract Your Ideal Clients
Attract Your Ideal Clients delivers real-world, actionable marketing insights to help trainers, consultants, and coaches identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business. Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches. Watch the highlight clips here: https://www.youtube.com/@MarcusSchaller