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As Told by Zink
Samantha Zink
159 episodes
10 hours ago
I sat down with Christine Elizabeth, also known as The Finance Baddie, to dive into her incredible journey from Wall Street to content creation. Christine shares how she built her brand through authentic storytelling, attracting top-tier partnerships while staying true to her voice. We also get into the details of mastering your money as a creator, from building financial confidence to understanding the business side of social media. If you’re ready to become a finance baddie yourself, this o...
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Society & Culture
Education,
Business,
Entrepreneurship
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I sat down with Christine Elizabeth, also known as The Finance Baddie, to dive into her incredible journey from Wall Street to content creation. Christine shares how she built her brand through authentic storytelling, attracting top-tier partnerships while staying true to her voice. We also get into the details of mastering your money as a creator, from building financial confidence to understanding the business side of social media. If you’re ready to become a finance baddie yourself, this o...
Show more...
Society & Culture
Education,
Business,
Entrepreneurship
Episodes (20/159)
As Told by Zink
++ episode 159: the power of authentic content storytelling + mastering money: what every creator should know feat Christine Elizabeth
I sat down with Christine Elizabeth, also known as The Finance Baddie, to dive into her incredible journey from Wall Street to content creation. Christine shares how she built her brand through authentic storytelling, attracting top-tier partnerships while staying true to her voice. We also get into the details of mastering your money as a creator, from building financial confidence to understanding the business side of social media. If you’re ready to become a finance baddie yourself, this o...
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17 hours ago
54 minutes

As Told by Zink
++ episode 158: why girls supporting girls matters - and how nyc content creator Izzi Friedman turned it into a movement
Content creator Izzi Friedman immediately caught my eye for the way she brings local women together to meet, bond, and build real connections. She’s been partnering with incredible brands and hosting the most beautiful community events, and her company Girls Girls Club is everywhere. In this episode, we dive into how and why Izzi started the movement, what she hopes to change in the industry, and the importance of women truly supporting women. Izzi is thoughtful, inspiring, and the definition...
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1 week ago
57 minutes

As Told by Zink
++ episode 157: inside influencer marketing: a day in the life and how to land haircare brand deals feat Hannah Cooney [influencer marketing @ Function of Beauty]
If you have ever wondered what it is like to work in influencer marketing for a major haircare brand or you are a creator hoping to partner with one, this episode is for you. We are joined by Hannah Cooney, the powerhouse behind influencer partnerships at Function of Beauty and our good friend, for a fun conversation sharing everything about working in influencer marketing. Hannah takes us behind the scenes to share what it is really like managing creator collaborations for a leading beauty...
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2 weeks ago
49 minutes

As Told by Zink
++ episode 156: lets chat self management, strategic pitching, self employment and biz tips for creators feat Piper Phillips!
I’ve been following Piper for a while and absolutely love her content! She truly stands out because she stays authentic - creating and sharing what brings her joy. In this episode, we dive into all things creator life and business: from leaving the 9–5 to go full-time, to mastering strategic pitching, building a personal brand, and thriving as a self-employed creator. Get ready for an inspiring and practical conversation packed with insights for anyone looking to turn their creativity into a ...
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3 weeks ago
40 minutes

As Told by Zink
++ episode 155: let's chat bridal campaigns, how to rise from intern to ft position within the influencer marketing space, & tips on landing your dream bridal collaborations feat Kimberly Brown [The Knot influencer + celeb lead]
We’re back in our New York studio this week and couldn’t wait to catch up with one of our favorite brand partners! Joining us is Kimberly Brown, who leads Influencer & Celebrity relations at The Knot. In this episode, Kimberly gives us an inside look at all the exciting things happening at The Knot, plus expert tips on how creators can collaborate with the brand. With bridal season in full swing, this conversation is packed with valuable insights for our 2026 bride creators from par...
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4 weeks ago
36 minutes

As Told by Zink
​++ episode 154: 1x1 with content creator Sydney Silverman!
I sat down with Sydney Silverman right after NYFW and just before she headed off to Paris Fashion Week. Sydney is one of my favorite creators to follow because of her elevated style and authenticity in the space. In our conversation she shares how she gets into the most coveted shows, her approach to building meaningful industry relationships, and why she has chosen a more elevated and polished path as a creator. We also talk about her move to LA, her experience at the Emmys, and how she navi...
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1 month ago
38 minutes

As Told by Zink
++ episode 153: let's chat all things bama rush and being a college creator! feat Alaya Drozdowicz, Ana Barros & Maddie McNeal
For the past two years, my TikTok FYP has been filled with Bama Rush content and I’ve been hooked! It’s been so fun to watch sororities and colleges embrace social media in a big way, though of course, with all the excitement comes a few challenges too. In this episode, I sit down with three incredible Zeta girls who are also Zink creators. They are thriving in the digital space! We chat about their experiences with Bama Rush, how they first got started on social media, their journey into man...
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1 month ago
1 hour 8 minutes

As Told by Zink
++ episode 152: the next social media goldmine: linkedin, niching down and one simple tip every creator should follow to generate more income and longevity in the industry feat AJ Eckstein
When I first saw AJ’s [founder of Creator Match] content about creators landing brand deals on LinkedIn, I knew I had to bring him on the podcast. I already understood that LinkedIn had evolved far beyond a job search platform and is now a place Gen Z loves for connecting, sharing, and following brands. What I did not realize is that creators are now monetizing their presence there with brand deals. AJ began his entrepreneurial journey representing LinkedIn-focused talent before discovering h...
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1 month ago
53 minutes

As Told by Zink
++ episode 151: 1x1 with content creator Molly McAdam
One thing about Molly is that she shows up authentically in everything she does, from the content she creates to the energy she shares. I love connecting with women who embrace who they truly are and create from a place of joy and passion, and Molly is exactly that. In this episode, we cover so much including her love for statistics, culture, and meaningful content, her type A routine and why it works so well for her. She even walks us through her Monday to Friday schedule from morning to nig...
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1 month ago
51 minutes

As Told by Zink
++ episode 150: leaving the firm behind: redefining success as a creative lawyer feat Briana Williams
Sat down with Lawyer, Creative, and Entrepreneur Briana Williams, whose path seemed destined to be traditional. Harvard Law, big law firms, the whole picture. But even with all the achievements, Briana felt something was missing. The rigid and traditional side of law left her craving more freedom, more creativity, and more purpose. So she took a leap, betting on herself to build her own firm, a space where she could bring confidence, color, and creativity into an industry that often feels a...
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2 months ago
41 minutes

As Told by Zink
++ episode 149: protecting your peace: prioritizing mental health and happiness
It’s been a little while since I last caught up with you all, and I’m so excited to share what’s been going on in my life these past few months. In this episode, I’m diving into an important message: the power of protecting your peace. Learning to set boundaries and be intentional with my energy has made such a difference in my happiness. Pouring into others is a beautiful thing, but it’s just as important to make sure the people around you are pouring back into you and to not allow negativit...
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2 months ago
37 minutes

As Told by Zink
++ episode 148: los angeles favorites, starting your social media journey, expanding beyond your first niche & staying grounded in the numbers game feat Tatiana Mekikyan
I sat down with content creator Tatiana Mekikyan to share her favorite LA spots, the story of how she got started in social media, and her journey into more authentic, business-focused niches. We also dive into why it’s important not to get caught up in the numbers, and how to always come back to your “why” and genuine love for creating. Tatiana Mekikyan // TikTok
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2 months ago
39 minutes

As Told by Zink
++ episode 147: from accidental entrepreneur to authentic founder: building a creative agency & beauty brand from scratch feat Andi Alleman
Had such an inspiring conversation with creative agency mastermind Andi Alleman, who shared her journey from beauty brand executive to accidental entrepreneur. One of my biggest takeaways was the power of building relationships - especially while working your 9-5 because you never know when you’ll need to lean on them. Andi also proves that you can start a company without prior experience; if you’re passionate, you can figure anything out. We dive into her creative work, expertise, and how sh...
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2 months ago
57 minutes

As Told by Zink
++ episode 146: from corporate to copywriting: building a copywriting business & embracing ai feat Kaili Meyer
I had a virtual chat with Kaili Meyer, the mastermind behind Reveal Studio, a business specializing in high-converting sales copywriting. Kaili shares how she went from a corporate job and writing for major magazines to realizing her true value and launching her own business. What began with just a few word-of-mouth clients soon evolved into a thriving agency. We also dive into the role of AI in the copywriting world. Kaili opens up about why she believes copywriters and AI should work togeth...
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3 months ago
53 minutes

As Told by Zink
++ episode 145: from fashion influencer to designer: building a sustainable fashion brand with purpose, authenticity & milestones along the way feat. Lisa Grenn
Sat down with London/Paris-based fashion influencer and founder of Grenn Studio, Lisa Grenn. We chatted about how she got her start sharing outfits during the pandemic, growing her audience over time, and how the fashion industry has evolved - especially around social campaigns and brand collaborations. Lisa opens up about pivoting into beauty while staying true to her signature aesthetic, and how she’s poured everything she’s learned into building her own fashion brand. She shares the real b...
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3 months ago
50 minutes

As Told by Zink
++ episode 144: the unfiltered life of a full-time creator: leaving your 9-5, finding the right management, setting boundaries with social media & creating what you love feat Abigail Herring
Big fan of Abigail Herring’s content, personality, and realness - which is exactly why I reached out to sign her last year. She’s one of those rare creators you never get tired of watching, and this year she’s absolutely thriving. It was a no-brainer to have her on the pod. In this episode, we dive into how Abigail took the leap from security to full-time social media (spoiler: it paid off), and why high risk really can mean high reward. We get into how she approaches niches, content creation...
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3 months ago
1 hour 5 minutes

As Told by Zink
++ episode 143: insider info + all things influencer management feat zink agents Madison Shaffer & Rose McDaniel
It’s that time of year again - our annual Zink Talent tell-all is here, and trust us, we don’t gatekeep anything. This episode is packed with insider info, practical tips, and real talk about what’s happening behind the scenes in influencer marketing and management. Grab your iced coffee (or a glass of wine) and join me as I sit down with two of my powerhouse Zink agents, Madison Shaffer and Rose McDaniel, for a raw and revealing conversation. We cover: What brands are looking for in Q3 &...
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3 months ago
46 minutes

As Told by Zink
++ episode 142: 1x1 with business marketing mentor, strategist + coach Madison Tinder
In this episode, I sit down with Madison Tinder to explore her unexpected journey from aspiring sports journalist to thriving entrepreneur. After struggling to break into the sports media industry, Madison pivoted into managing social media accounts - growing them organically and discovering a passion for digital marketing. That passion quickly evolved into a full-fledged business, as she launched her own coaching and mentorship programs, and eventually started her own successful e-commerce b...
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3 months ago
53 minutes

As Told by Zink
++ episode 141: let’s talk brand trips (and what we’re getting wrong)
Over the past few years, brand trips have started to feel like copy-and-paste experiences—and honestly, we've lost sight of why they existed in the first place. In this episode, I’m sharing my hot take and insights from over a decade in the industry, including years on the brand and PR side. Spoiler: we’re losing the plot. It’s time to rethink the strategy, or risk wasting both time and money.
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4 months ago
45 minutes

As Told by Zink
++ episode 140: love island debrief, balancing social media with highschool, trends we love and tips on starting your influencer career in your teens feat Reid Manning
Teen creators are taking over — and Reid is proof! In this episode, we dive into how he launched his content creator journey all while balancing high school. From getting started on social media to our favorite trends, what following you need to start receiving PR, and finding your content style, we cover it all. Oh, and yes... we squeeze in a little Love Island recap too! Reid Manning // TikTok
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4 months ago
1 hour

As Told by Zink
I sat down with Christine Elizabeth, also known as The Finance Baddie, to dive into her incredible journey from Wall Street to content creation. Christine shares how she built her brand through authentic storytelling, attracting top-tier partnerships while staying true to her voice. We also get into the details of mastering your money as a creator, from building financial confidence to understanding the business side of social media. If you’re ready to become a finance baddie yourself, this o...