Today we sit down with Miranda Knight, the Senior Brand Experience Manager behind the incredible social media growth of Pashion Footwear.
Pashion Footwear made waves as the 3rd top growing Instagram account in the ENTIRE app in Q1 of 2024, boasting an impressive 9% engagement rate. With a staggering growth of 365,000 followers in just ONE month, Passion Footwear's organic social media strategy has been nothing short of revolutionary. Over a year ago, they made a bold move by pulling the plug on paid ads, and the results speak for themselves.
If you're not familiar with Passion Footwear, they're known for their innovative convertible heels that effortlessly transform into flats. They also made a memorable appearance on Shark Tank.
In this episode, Miranda takes us through her journey from the early days at Passion Footwear to shaping the dynamic team they have today. We'll also delve into their winning social media marketing strategy that's propelled them to the top of the industry.
Grab your notebooks, because Miranda shares invaluable insights that you won't want to miss. Tune in and get ready to be inspired by Passion Footwear's incredible story of success through organic social media growth.
Thank you to our sponsor CharCharms. CharCharms is the one and only water bottle accessory company making hydration fun!
Abby Rosilier, the founder of Abby Rose Cases, shares her journey of starting a successful phone case business and growing her social media presence on platforms like TikTok and Instagram.
She discusses the strategies she used to create viral TikTok videos, the importance of posting consistently, and the effectiveness of TikTok Live for boosting sales.
Abby also talks about the challenges of editing long TikTok videos and the benefits of switching to a business TikTok account. She shares her plans for the future of her business and offers tips for small business owners and TikTok users.
This episode is sponsored by CHARCHARMS
00:00 Introduction and Recording Instructions
01:20 Starting Abby Rose Cases and Getting into TikTok
03:53 Growing on Instagram and TikTok
06:13 Creating Viral TikTok Videos
08:36 Experimenting with Different Types of TikTok Content
11:44 Posting Frequency and Repurposing Content
15:16 Utilizing TikTok Live for Sales
18:10 Using Games and Interactive Elements in TikTok Lives
20:37 Growth Tools: Viral Content, TikTok Lives, and Followers
22:25 Editing Long TikTok Videos
23:46 Switching to a Business TikTok Account
25:22 The Role of TikTok Shop in Sales
26:41 Expanding the Business and Future Plans
30:42 Tips for Small Business Owners and TikTok Users
In this conversation I interview Cheyenne Brink, who owns Brink Management, a TikTok Talent Management company!
Overview of our conversation:
00:00 Introduction and Background
01:35 Getting Started in the Industry
06:07 Building a Talent Roster
07:38 Identifying Potential in Content Creators
10:42 Leaning into Virality
13:14 Growth and Sustainability in the Creator Space
15:26 Reaching a Sustainable Income
17:44 Financial Considerations for Creators
19:06 Income of Influencers
20:47 Opportunities for Full-Time Creators
22:45 When to Get an Agent or Management Company
24:33 Outreach and Inbound Management
26:53 Unfilled Niches in the Creator Space
29:24 Content Creators Discussing Sobriety
30:24 Niche Management Agencies
33:06 The Need for Niche Agents
34:55 Creating Specialized Management Companies
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This week we talk to SIMJI, the creator behind the very viral TikTok page @simjiofficial. In this episode we cover her story of how she started the account, what she did to grow the page, and how she monetizes it.
SIMJI also gives some of her tips & best practices for being a successful content creator. Even though she makes rugs on the internet, the basics of being a content creator apply to anyone.
This podcast is of course sponsored by the absolute cutest product ever, which I will link right here if you dare to see it.
Also, I apologize there was no intro this week because I was sick. Back to normal episodes next week!
Cheers :)
In this conversation, Julia, a successful TikTok creator (@freebiesandmore) with over a million followers, shares her journey and insights into leveraging TikTok Shop for income.
She started on social media as a couponer and gradually transitioned to TikTok, where she experienced rapid growth. Julia discusses the importance of consistency, finding a niche, and understanding your audience.
She also shares her strategies for choosing products to promote on TikTok Shop and negotiating brand deals. Julia believes that TikTok Shop is the future and offers valuable tips for creators looking to monetize their TikTok content.Takeaways
This podcast has the CUTEST sponsor, you might be shocked when you click this link.
00:00 Introduction and Background
03:06 Starting on Social Media
06:18 Transition to TikTok
11:44 Becoming a Full-Time Creator
15:12 Income Sources: Brand Deals and TikTok Shop
18:46 Choosing Products for TikTok Shop
22:09 Working with Brands and Negotiating Deals
24:47 The Future of TikTok Shop
30:18 Tips for Linking TikTok Shop Products
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In this conversation, Sarah Grosz shares insights and strategies for influencer marketing. She emphasizes the importance of educating and empowering influencers, providing them with content examples and direction. We discuss my experience at CharCharms, where we send ideas and links to influencers for video collaborations. We also highlight the challenges of working with influencers and the need for adaptability.
Sarah predicts future trends in influencer marketing, such as social platforms creating their own shopping features and stronger live streaming incentives.
This episode has the CUTEST sponsor EVER! Only click if you like cute things.
Connect with Sarah on Instagram & LinkedIn
This conversation with Austin Maxwell delves into monetizing social media and the strategies for building a Facebook travel page business with his wife Courtney.
He emphasizes the commitment to daily content and the importance of providing value first. We share our motivation and time management strategies and offer advice for getting started on social media!
This Episode is Sponsored by THE CUTEST Thing EVERR . Your bestie, mom, daughter or auntie will love it.
Our Conversation:
Monetizing Social Media
Building a Business as a Couple
Commitment to Daily Content
Starting on TikTok and Repurposing Content
Motivation and Time Management
Providing Value First
Creating Controversial Content
Building an Audience for Financial Freedom
Workflow and Motivation
Finding Inspiration in Comments
Advice for Getting Started on Social Media
In this conversation, Austin Maxwell discusses the importance of delegation and the early success of his business on TikTok. Austin also emphasizes the value of TikTok for revenue generation and the expansion to other social media platforms.
He talks about the effectiveness of a brand ambassador program in recruiting young and talented individuals.
Additionally, he discusses the organization of content creation and the importance of giving creative freedom to the social media manager.
This Episode Is Sponsored by CHARCHARMS! The Cutest Things Ever
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Introduction and Delegation
Discovering TikTok
Early Success on TikTok
Team Effort and Time Constraints
Value of TikTok for Revenue Generation
Expanding to Other Social Media Platforms
Recruiting through Brand Ambassador Program
Creating a Brand Ambassador Program
Organizing Content Creation
Giving Creative Freedom to Social Media Manager Delegation as a Founder
Managing Brand Perception
Embracing Opinions and Building Relationships
Different Brand Voices on Different Channels
Sharing Mistakes and Wins
Taking Advantage of Opportunities
This episode makes me want to be an Amazon Fashion Influencer SOOO badly!
Denise broke it down for us. How she makes content, how she makes money, and how much she makes from her Amazon Affiliate links... *hint* (it's a lot). This was an awesome conversion and I know I learned a ton.
One of the biggest takeaways, is how she relies on SEO for people to find her videos. She breaks down her SEO/hashtag strategy and why it works.
The only thing not fashionable about Denise, is that she doesn't have any CharCharms (yet). Go shop CharCharms at CharCharms.com.
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In this episode I talked to Sully Finlay, the full time CPA who goes viral in every video he posts. Even though he's a full time CPA, he does standup comedy which is where he gets his humor from!
This was a great conversation where we talked about his rocky 8 month start on TikTok and how that quickly changed when he found a relatable style for his comedic skit videos.
We also talk about his strategy to posting daily on social media, and what it's like working with brands.
This episode is sponsored by CharCharms! Shop CharCharms Water Bottle Accessories here.
Follow Sully Finlay on all platforms here
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Welcome to our podcast episode featuring Alexander Campbell, the floral artist sensation also known as @acfloralstudio with 1.3 million followers. In this interview, we dive into Alexander's journey:
Join us for a captivating discussion with Alexander Campbell, where creativity blooms, and success thrives!
Find Alex's Links here
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This show is sponsored by CharCharms. Shop CharCharms Water Bottle accessories here
The episode you've all been waiting for... I interviewed Ashwin Krishnaswamy, or as many of us call him "Shwinnabego".
He's a branding/marketing expert and has become every marketers favorite creator to follow. He creates content about building brands, and he even has his own CPG company - Oklahoma Smokes.
This episode is a good one, the one hour listen is well worth it. So buckle up, grab your favorite water bottle and enjoy the ride.
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Shop Oklahoma Smokes here
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This episode is sponsored by CharCharms! Shop the perfect holiday gift at CharCharms.com
In today's chat, we're hanging out with the incredible Alyssa Brianna, the brains behind Fabulyss Boutique and a total TikTok rockstar boasting 1.5 million followers. Get ready to soak in some serious wisdom and creative vibes!
We're diving into Alyssa's world – the highs, the lows, and everything in between. From business blunders that turned into golden lessons to that jaw-dropping TikTok live moment where she banked a whopping $35,000 – yep, you heard it right!
Plus, we're uncovering why connecting with your audience is like hitting the jackpot, and how Alyssa's Safety Keychains are more than just accessories.
So, grab your favorite drink, kick back, and join us in this candid convo. Whether you're hustling in the content creation scene or itching to turn your passion into a business, Alyssa Brianna's journey is a masterclass in keeping it real, staying connected, and making those creative dreams a reality. Let's get into it on "As a Creator"!
Check out Fabulyss Boutique HERE
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This show is sponsored by CharCharms! Shop CharCharms here
Welcome to "As a Creator" podcast!
Join us in this episode as we sit down with the incredible Eddie Pinero, a motivational speaker who's making waves as a top content creator on TikTok and Instagram.
With a staggering $60,000 monthly ad revenue and a #1 podcast on Spotify, Eddie's journey is nothing short of inspiring.
Discover how he built a strong team to grow his social media following to over 100,000 and gain insights into his secrets of success.
Tune in to be motivated and learn valuable tips from Eddie's remarkable story!
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Join us as we unravel the captivating journey of Aaliyah Arnold, the visionary behind Boss Up Cosmetics. With 1.8 million TikTok fans and 500k YouTube subscribers, Aaliyah's evolution from TikTok novice to sensation is awe-inspiring.
My name is Charlotte Trecartin, I'm your host! I dive into Aaliyah's rise, from her freshman TikTok days to harnessing her grandpa's serendipitous fame. Discover the winning strategies that powered Boss Up Cosmetics, blending behind-the-scenes magic, storytelling, and trial-and-error for audience engagement.
Aaliyah spills the beans on mastering TikTok's pace and unveils the differences between TikTok and Instagram virality.Peek behind the curtain at Aaliyah's creative process, from dedicating an hour per TikTok to capturing life's essence. Uncover her tactics for handling hate and navigating creative lulls, and get an insider's look into the making of her recent viral hit.
Learn from Aaliyah's insights into content posting timing, the art of voiceovers, and crafting magnetic captions and hashtags. Explore her take on the TikTok Shop trend and her refusal to gauge success against peers. The episode concludes with a glimpse into Aaliyah's future aspirations.
Don't miss this episode of As A Creator for a revealing conversation with Aaliyah Arnold, shedding light on TikTok stardom and the spirit of Boss Up Cosmetics. Subscribe now for a dose of inspiration!
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Discover the inspiring journey of fitness influencer Alice Trellakis, who went from 2017 newcomer to a powerhouse with 300,000 Instagram followers.
Join us as we uncover her strategies:
Explore how Alice rapidly gained traction, reaching 100,000 followers and then doubling that within a matter of 2 years. Learn why she pivoted to Instagram Reels and how it supercharged her growth.
Alice shares her secrets for crafting captivating captions, harnessing effective hashtags, and leveraging trending sounds to keep her audience engaged.
But it's not just about content—it's about connection. Hear how Alice fosters a genuine bond with her followers, creating a supportive and inspiring community.
If you're into fitness, social media, or simply chasing your dreams, tune in to glean insights and motivation from Alice Trellakis' remarkable journey.
Join us in decoding success with Alice
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Join us on As A Creator as we dive into the fascinating world of TikTok with the talented Ryan LeShock.
Discover how he mastered interviews and man-on-the-street content helping his personal page get to 140,000 followers while he was in college at UIUC. Before he even graduated, he secured a job working for Mr. Beast as a TikTok Strategist & Analyst. We talk about his work, and what he learned. Finally we talk about his new career path working as a Full Time Content Creator for Kraft! Tune in for a dose of TikTok inspiration!
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Join us for an awesome episode of As A Creator as we chat with Elijah Morey, co-founder of a booming hot sauce company, who has taken TikTok by storm.
Discover how he plans to use AI-powered videos to 5x his content, the impact of his first 3-million-view video, the incredible profitability of TikTok's shop feature, and his expert tips on going viral.
We delve into TikTok ads, the value of a founder's presence on TikTok. And We talk about how Elijah keeps his content fresh through constant experimentation. Get ready to spice up your video creation with this spicy conversation!
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In this episode, I sat down with Aaron Miller, also known as @a_a_ronfitness. He's a fitness influencer and coach with over 200,000 Instagram followers.
Aaron shares the story of his rise to fame, from his first viral post to mastering reels.
He reveals how he connects with his audience personally vis Instagram Stories, the best times to post, choosing impactful sounds, and monetizing his influence through brand deals and converting followers into clients.
Join us for valuable insights and inspiration!
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Today we interview Jake Karls, the co-founder of Midday Squares, a brand that prioritizes storytelling in their social media content.
Jake emphasizes the importance of authentic storytelling and emotional connections with customers. We discuss the impact of platforms like Instagram and TikTok, as well as the value of engagement and community-building over follower count.
Jake advises businesses to have a clear vision and intention for their content, focusing on authenticity and values.
Overall, this episode highlights the power of storytelling in attracting and retaining customers!
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