We sit down with Umabiyela — a multifaceted creative whose work continues to leave a distinct blueprint within culture. As a stylist, model, creative director, and event coordinator, she has built a signature that unifies different mediums into one powerful identity. Beyond aesthetics, her presence on social media serves as a canvas where she curates stories, ideas, and perspectives that resonate deeply. In this conversation, she shares the journey behind her brand, the challenges and influences that shaped her path, and her advice to young creatives navigating multiple mediums while staying true to their vision.

Welcome to Artiview — a series of short conversations exploring the artistic lens of the creatives shaping our culture today. Each episode uncovers the stories, inspirations, and ideas driving these visionaries forward. 🎨🫟🎭

Episode One:

We sit down with Lusapo Shabalala — a young designer crafting a visual language that speaks to both brands and everyday people. More than just a graphic designer, Lusapo is a creative strategist, visual artist, and brand identity specialist with experience across South Africa’s dynamic advertising and marketing space.