In phase 5/5 of our series of Mastering Product Pricing in the Aromatherapists in Business Podcast, we look at Post-Pricing Evaluation.
📊 Discover the importance of Key Performance Indicators (KPIs) in your pricing strategy and how they guide business decisions.
🤝 Learn how to gather valuable customer feedback to refine your pricing strategies and align them with customer expectations.
🧐 Take a step back and reflect on your pricing journey, uncovering insights and personal growth along the way.
🎉 Celebrate your pricing accomplishments, no matter how small, and recognize your journey as a skilled pricing strategist.
🔄 Finally, embrace adaptability by staying open to market feedback and making continuous improvements to your pricing strategy.
Tune in to the episode for a comprehensive guide to mastering your pricing strategy and keeping your business competitive!
Let's master pricing together and set your business up for success! 💼💰
In this episode, we're diving deep into:
✨ Making informed decisions on pricing structures. ✨ Monitoring competitor pricing and market trends. ✨ Adapting to changes in the market landscape. ✨ Crafting communication strategies to convey your pricing decisions. ✨ Launching your products with well-defined pricing strategies.
Join me as we transform insights into action, creating pricing strategies that resonate with your audience and drive business success. 🌟✅
Let's master pricing together and set your business up for success! 💼💰
In this episode, join me, Katrin Birkholz, as we dive deep into the world of pricing strategies. 📈💰 We're now in Phase 3 of our pricing journey, and today's focus is all about Market Analysis – the key to understanding your competition and positioning your products for success in the market.
🔍 Discover how to:
1️⃣ Conduct a comprehensive competitive analysis to gain strategic insights. 2️⃣ Evaluate production costs and determine profit margins with confidence. 3️⃣ Set appropriate price ranges based on thorough market research. 4️⃣ Implement creative bundling and discount strategies to attract customers.
Get ready to blend your passion and precision for a pricing strategy that stands out!
Tune in on your favorite podcast platform or visit blendprecisely.io to listen now. Don't forget to hit that subscribe button so you never miss an episode! 🎶🔔
Catch you on the aromatic waves! ✨🌟
Crafting an incredible product value requires some time. In this episode, I will present you with many examples of how to enhance your products' perceived value!
What is the value proposition? In essence, the value proposition highlights the value customers can expect to receive when they purchase and use your products. It goes beyond just the features of the product itself and delves into the specific outcomes, experiences, or transformations that customers can achieve by choosing your brand. A well-crafted value proposition not only attracts potential customers but also creates a meaningful and memorable connection that encourages brand loyalty and repeat business.
Catch you on the aromatic waves! ✨🌟
Hello, hello, my lovely AromaPreneurs and SincarePreneurs!
Today's episode is number one out of a series of five episodes about the "Mastering of Product Pricing."
Today's episode covers the following:
Understanding the importance of effective pricing strategies.
Exploring different pricing methodologies and their applications.
Defining ethical considerations and fairness in pricing.
Setting clear objectives for your product pricing journey.
Identifying the categories and market segments for your aromatherapy and skincare products.
Thank you for joining today!
xx Katrin
How can we help you in your business:
1) Blend Precisely offers a 14-Day Trial here: https://blendprecisely.io
2) Join our Business Growth Membership. Every month we add another Business Masterclass, workshop, or template to grow your business more efficiently! Come to https://academy.blendprecisely.io/store
3) Blend Precisely Academy Resources are available here: https://academy.blendprecisely.io/aromatherapists-resource-page
4) If you would like to be added to our list of Aromatherapists, come over here to fill out the form: https://www.aromaconnect.net/sign
Cultivating a Passion for Holistic Therapy.
If you would like to watch the live video chat, come over to my blog: https://academy.blendprecisely.io/blog/Aromatherapist-Business-Denise-OConnell
Denise O’Connell is a remarkable member of our Blend Precisely community. She has been an early adapter of Blend Precisely and so she has become family. The Irish one 🇮🇪 ☺️☺️
Denise O'Connell is an entrepreneur from Ireland who developed an interest in holistic therapy after suffering a sports injury in secondary school. She actually wanted to become a professional soccer player, but life had something different in store for her.
She is a prime example of needing to learn and love to pivot in life and in your business. May it be through your own decision or outer circumstances that force you to change and adjust. When opportunities arise, making quick decisions and leaning into your intuition comes with being a business owner and will also open new doors.
Today, Denise owns her own workspace and retail store in an adorable town from the 1700s called Kilkenny in Ireland. Her store is set up to serve the public, many tourists, and also her online customers. She sells:
Visit www.myskin.ie to learn more about her products, where she uses little to no fragrances or essential oils. In fact, she encourages everyone to get the book from Susan Parker, Power of the Seed. A book that is all about lipid oils: https://susanmparker.com/book.
Denise has also studied under Rhiannon Lewis and is forever grateful for her incredible knowledge.
Ways to get in contact with Denise:
Website: https://myskin.ie
Facebook: https://www.facebook.com/myskin.ie and https://www.facebook.com/KilkennyComfortTouch
Instagram: https://www.instagram.com/myskinireland
LinkedIn: https://www.linkedin.com/in/deniseoconnell/
I'm sure you will enjoy this interview! Denise is such an inspiration and her shining attitude for life is so very contagious.
Thank you for reading and listening!
I will speak to you soon,
xx Katrin
Please visit our Aromatherapists in Business Blog to get all the information about Kayla and her business Ology Essentials and Ology Essentials Labs!
Visit our Blog Post: https://academy.blendprecisely.io/blog/chat-with-kayla-the-aromatherapist
Thank you for listening!
Katrin
This set of key takeaways from different business thought leaders provides helpful advice for achieving success in 2023. In addition, we added our own thoughts on how to be successful in your Aromatherapy Business.
It is essential to stay informed and inspired by reading inspiring books and listening to podcasts that motivate you and move you forward.
We love these business leaders:
Stu McLaren: IG: @stumclaren
Amy Porterfield: IG: @amyporterfield
Reid Tracy: IG: @hayhouseinc
Jenna Kutcher: IG: @jennakutcher
Robert Hartwell: IG: @sirroberttakespics
Brook Castillo: IG: @therealbrookecastillo
Jeff Walker: FB: @jeffwalker
Glo Atanmo: IG: @glographics
Russell Brunson: IG: @russellbrunson
Bonnie Christine: IG: @bonniechristine
Dean Graziosi: IG: @deangraziosi
Patrice Washington: IG: @seekwisdompcw
Alex Cattoni: IG: @copyposse
As always, we hope you enjoy this live, and HAPPY NEW YEAR to you and your family!
xx Seth & Katrin
This Episode is jam-packed! I'm sure you will find some exciting news about your behavior in this Episode :-)
I have broken down this Episode into five steps:
Have fun listening to it, and let me know what you think?!
As always, you can find us here:
Business Growth Membership is where we grow our Aromatherapy business together! For $9/ month, it's a sweet bargain :-)
Blend Precisely is our Aromatherapy Software that will save you hours of math calculation time (prices, dilution, costs) and gives you peace of mind with Essential Oil Safety!
Join our FREE Aromatherapists in Business Group on Facebook HERE!
I hope you enjoy this episode!
xx Katrin
Just quickly, before we get started with this super informative interview: Join our Business Directory: https://www.aromaconnect.net and get found!
If you are part of Blend Precisely (https://blendprecisely.io/) or the Business Growth Membership (http://www.aromatherapist.club) it's free! Simply come over here and fill out the form to be added to the directory: https://www.aromaconnect.net/.
Okay, on to the interview:
I had the pleasure of interviewing Sonya Choron from EcoEnclose Packaging. As a sustainable brand, you definitely want to look into their options for packaging and shipping your Aromatherapy Products. From Mailers to boxes to stickers to wrapping paper. They have a full cycle production: Meaning “We take something from the waste stream that is already out there and make something new!” How freakin’ awesome is that?!
They have a section for Essential Oil Packaging: https://www.ecoenclose.com/shop/shop-solutions-by-category/essential-oils/
And even a section for CBD Oil Packaging: https://www.ecoenclose.com/shop-solutions-by-category/packaging-for-cbd-oils-drops-and-other-tinctures/
Their customer service is amazing, and you don't feel like you are another lost number! I can only highly recommend them. I’m so glad I found them here in the US!
Visit their website for more information or to place your next order: https://www.ecoenclose.com/
On Instagram @ecoenclose
#ecoenclose
I think this interview will spark new ideas for 2023!
Katrin
I had the pleasure of interviewing a fellow Aromatherapist Andrea Bailey-Tweed. Andrea has a well-established Aromatherapy Consultant and Product business.
We get to have a peek at her business and numbers!
It's a special Interview, revealing a lot about what you can do by changing your mindset, collecting all the power you have, and turning a ship around to create a successful Aromatherapy Business!
Here is a peak in her own words:
"For many years I lived a very happy life and held an extremely successful career. Life was great until things took a turn for the worse, and I got sick, and it sent me on a downward spiral that I thought would never end.
During those dark years, I lost count of the number of doctors and medical professionals I saw for help. The general consensus from all of them was to lose hope and accept my condition. They prescribed dozens of medicines, of which none worked, and I soon began having serious side effects from the medications that caused additional health concerns."
Website: https://earthsownessentials.com/
NAHA: https://naha.org/membership/find-an-aromatherapist
Facebook: https://www.facebook.com/earthsownessential/
Instagram: https://www.instagram.com/earthsownessentials/
With love and respect!
Katrin
P.s. If you want to grow your business and be part of our Aromatherapists Business Growth Community, jump over here and check out our $9/ month Business Growth Membership! Serious good stuff happens in this community!
If you want to grow your business and be part of our Aromatherapists Business Growth Community, jump over here and check out our $9/ month Business Growth Membership! Serious good stuff happens in this community!
Hear you soon!
xx Katrin
