At one time, organizations could compete heavily based on product differentiation. A better, more luxurious, efficient and sleeker product could create its own niche and build its identity; that may well still be true for some industries. In reality though, for most, it's a crowded marketplace today. For one product, you have multiple options available in the market with marginal differences only. This leads to confusion and decision paralysis for a customer. Many hospitality and servi...
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