Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Apptivate: App Marketing Explained
40 minutes 2 seconds
1 month ago
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Advi Bishnoi, Head of Consulting at Social Plus, argues that in 2025, retention has overtaken acquisition as the real growth engine for apps. From Ulta Beauty to Harley Davidson, Advi has helped brands turn community features into measurable revenue streams. In this episode, he explains why micro-communities and in-app social layers transform loyalty programs, how first-party data becomes indispensable in a privacy-first world, and why marketers need to stop fixating on CPMs and CAC. The conversation maps out how fitness apps, travel platforms, sports teams, and retailers all harness community differently and why organic engagement often beats promotions or retargeting in driving long-term retention.
Apptivate: App Marketing Explained
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
