In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.
He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.
Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.
You will discover:
✅ Journey of building and scaling MeWe in a Big Tech world
✅ How indie founders can use AI and social media marketing to scale apps
✅ Strategies for attracting investors without massive ad spend
✅ A social framework for rebooting the internet with ethics and privacy at the core
Learn More:
MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474
Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.
He’s going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.
Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3.
You will discover:
✅ Journey of building and scaling MeWe in a Big Tech world
✅ How indie founders can use AI and social media marketing to scale apps
✅ Strategies for attracting investors without massive ad spend
✅ A social framework for rebooting the internet with ethics and privacy at the core
Learn More:
MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474
Mark’s Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to instantly double your app retention? 🎵
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to instantly double your app retention? 🎵
In this episode, we interviewed with Lauren Puffpath, Co-Founder & COO of Feed.fm, to uncover one of the most overlooked ingredients in app success: music integration.
Most indie founders and app developers focus on onboarding, UI, or push notifications—but adding the right music can dramatically boost engagement, retention, and even revenue.
You’ll discover:
✅ How music impacts user behavior & session length
✅ Real-world data: 1.7x–2.5x lift in D90 retention with music
✅ Why music works across verticals (fitness, wellness, social, gaming, retail, sleep apps & more)
✅ The hidden challenges of licensing—and how Feed.fm solves them
✅ Practical tips to integrate music into your app without huge costs
Whether you’re building a fitness app, meditation app, game, or e-commerce experience, this conversation will give you a proven strategy to keep users coming back and paying.
Connect with Lauren: https://www.linkedin.com/in/laurenpufpaf/
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.
They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.
Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.
You will discover:
✅ How to spot and fix a broken onboarding flow
✅ AB test ideas that actually move the needle
✅ Psychology tactics to persuade and retain users
Learn More:
🌐 Website: https://clear30.org/
📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.
They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You’ll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.
Whether you’re an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.
You will discover:
✅ How to spot and fix a broken onboarding flow
✅ AB test ideas that actually move the needle
✅ Psychology tactics to persuade and retain users
Learn More:
🌐 Website: https://clear30.org/
📲 App: https://apps.apple.com/us/app/clear30-quit-smoking-weed/id6476418203
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to grow your app without burning cash? 💸
In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.
These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.
You’ll learn:
✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads
✅ The “Lifetime Free Offer” growth hack for instant traction & reviews
✅ Localization tricks that open up whole new markets overnight
✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)
✅ Why focusing on the right keywords can make or break your launch
✅ The simple math formula that keeps your app business profitable
Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to grow your app without burning cash? 💸
In this video, I’m revealing six powerful app marketing strategies that have helped indie developers and startups drive tens of thousands of downloads, all on a limited or zero budget.
These are the exact tactics we’ve used to take apps from a few hundred downloads a month to six-figure app businesses, without relying on massive ad spends.
You’ll learn:
✅ How to use App Store Optimization (ASO) to drive free, high-intent downloads
✅ The “Lifetime Free Offer” growth hack for instant traction & reviews
✅ Localization tricks that open up whole new markets overnight
✅ How to use Apple Search Ads & Meta Ads efficiently (even with $10/day)
✅ Why focusing on the right keywords can make or break your launch
✅ The simple math formula that keeps your app business profitable
Whether you’re launching your first app or trying to revive a stalled product, these budget-friendly app marketing strategies can help you scale faster without overspending.
📌 Work with us: https://appmasters.com
📌 Join the App Masters Academy for advanced strategies: https://appmasters.com/academy
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️
From monetization and paid ads to scaling your app business — no topic was off-limits.
If you missed it live, catch the full conversation on our podcast and get all the valuable insights.
Learn More:
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
We just wrapped up another exciting round of the popular ‘Ask Me Anything’ session with Steve P. Young! 🎙️
From monetization and paid ads to scaling your app business — no topic was off-limits.
If you missed it live, catch the full conversation on our podcast and get all the valuable insights.
Learn More:
Want expert guidance to grow your app?
Book a quick call with App Masters:
https://appmasters.com/contact-us/
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Everyone says ASO is dead. They're wrong.
In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.
This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.
👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:
✅ Find high-intent, low-competition keywords
✅ Validate keyword trends using Google Tools
✅ Use tools like AppFollow, FoxData, VidIQ, and more
Tools featured in the video:
Google Trends - https://trends.google.com/trends/
AppFollow - https://watch.appfollow.io/apps/1
Fox Data - https://foxdata.com/en/
Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/
VidIQ - https://vidiq.com/
Ready to actually grow? This is the stack we use daily.
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Everyone says ASO is dead. They're wrong.
In this video, I’m sharing 5 free ASO tools I personally use to help indie apps grow organically — no ads, no fluff. We used these exact tools to take a niche AI app from $100 → $80,000 in revenue, purely through keyword research and App Store traffic.
This isn’t your typical “download this tool” video. I walk you through how to spot winning keywords, what metrics to look for, and how we stack tools like Google Trends, AppFollow, and Fox Data to rank faster and grow revenue.
👉 Whether you're launching a brand new app or looking to scale downloads, this step-by-step breakdown shows you how to:
✅ Find high-intent, low-competition keywords
✅ Validate keyword trends using Google Tools
✅ Use tools like AppFollow, FoxData, VidIQ, and more
Tools featured in the video:
Google Trends - https://trends.google.com/trends/
AppFollow - https://watch.appfollow.io/apps/1
Fox Data - https://foxdata.com/en/
Google Keyword Planner - https://business.google.com/in/ad-tools/keyword-planner/
VidIQ - https://vidiq.com/
Ready to actually grow? This is the stack we use daily.
🚀 Need expert help with your UA or ASO strategy? Visit → https://appmasters.com
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.
Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.
An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.
He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.
You will discover:
✅ How LightX went from a paid app to top-grossing AI subscription
✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more
✅ The secret to getting featured on Google Play
✅ Building user-first products with a strong USP
✅ Managing & scaling a 60+ member team
Learn More:
Explore LightX:
Web Product: https://www.lightxeditor.com/
iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705
Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN
Connect with Sharad:
https://www.linkedin.com/in/sharad-shankar-796b773/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, we’re joined by Sharad Shankar, Founder of AndOr Communications Pvt Ltd, the team behind the viral AI photo editing app LightX, which has surpassed 50M installs on Android and 8M+ on iOS.
Originally launched as a paid app, LightX transitioned to a subscription model in 2019 and has since evolved into a powerful, AI-driven platform for image generation and editing.
An alumnus of the Indian Institute of Technology, Kanpur, Sharad’s career spans roles in mobile engineering and building high-impact, user-focused products. In this conversation, Sharad shares his full growth playbook — from ASO, paid ads, and SEO to Web2App conversion strategies and cracking the Google Play featured placement.
He also reveals how he led a team of 60+ to turn LightX into a breakout success. This episode is a must-watch for anyone building or scaling a mobile app in 2025 and beyond.
You will discover:
✅ How LightX went from a paid app to top-grossing AI subscription
✅ Mobile growth playbook: ASO, ads, SEO, Web2App & more
✅ The secret to getting featured on Google Play
✅ Building user-first products with a strong USP
✅ Managing & scaling a 60+ member team
Learn More:
Explore LightX:
Web Product: https://www.lightxeditor.com/
iOS App Store: https://apps.apple.com/us/app/lightx-photo-editor-retouch/id1400740705
Android App Store: https://play.google.com/store/apps/details?id=com.lightx&hl=en_IN
Connect with Sharad:
https://www.linkedin.com/in/sharad-shankar-796b773/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.
In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.
Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.
You'll learn:
✅ How Coursiv grew to $1.8M+ with smart funnel design
✅ Why their quiz-based onboarding converts like crazy
✅ The psychology behind their paywall with a countdown
✅ Tips to implement Web-to-App strategies for your app
✅ Why long pricing pages boost conversions (with examples)
Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.
🚀 Learn more about Coursiv → https://coursiv.com/
IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150
Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1
💬 Drop a comment with your favorite funnel strategy or questions you have.
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
They turned a simple AI learning app into a $1.8 million business, with one genius move: Web-to-App Funnels.
In this video, I break down how Coursiv generated $1.8M in its first year of launch, their exact Instagram & YouTube ads, landing page psychology, onboarding flow, and the brilliant scarcity-based pricing tactic that hooked me.
Whether you’re building an AI app or just want to skyrocket user acquisition, this is your funnel playbook.
You'll learn:
✅ How Coursiv grew to $1.8M+ with smart funnel design
✅ Why their quiz-based onboarding converts like crazy
✅ The psychology behind their paywall with a countdown
✅ Tips to implement Web-to-App strategies for your app
✅ Why long pricing pages boost conversions (with examples)
Whether you’re building an AI app or want to skyrocket your app's growth, this breakdown is packed with real-world tactics that work.
🚀 Learn more about Coursiv → https://coursiv.com/
IOS: https://apps.apple.com/us/app/coursiv-ai-tools-mastery/id6478281150
Android: https://play.google.com/store/apps/details?id=io.zimran.coursiv&pli=1
💬 Drop a comment with your favorite funnel strategy or questions you have.
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.
Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.
She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.
If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.
You will discover:
✅ What makes an app “EPIC” and worth a 7-figure exit
✅ The MOATs that boost your app’s valuation
✅ Why branding, retention & community are make-or-break
✅ How to prepare for a successful app exit or acquisition
Learn More:
Connect with her for all things apps, valuation, metrics, and exits:
https://www.linkedin.com/in/evelinherrera/
Join the Mobile Club Community:
https://evelinherrera.com/themobileclub
Check available apps on sale:
Work with us: https://www.appmasters.com
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
In this episode, we’re joined by Evelin Herrera, founder of the leading mergers & acquisitions firm for mobile apps and games. She helps hundreds of app founders navigate five to eight-digit exits and is the go-to voice when it comes to valuing, marketing, and selling apps.
Evelin is the founder of EHVM, better known from the site www.evelinherrera.com, where more than 100 apps are listed for sale, and the creator of The Mobile Club, a community of app founders, investors, and operators.
She breaks down what makes an app “EPIC”, the kind of product that gets serious exit multiples. From retention and community to branding, valuation metrics, and due diligence, Evelin shares what buyers are looking for.
If you’ve ever thought about selling your app, this is the roadmap you didn’t know you needed.
You will discover:
✅ What makes an app “EPIC” and worth a 7-figure exit
✅ The MOATs that boost your app’s valuation
✅ Why branding, retention & community are make-or-break
✅ How to prepare for a successful app exit or acquisition
Learn More:
Connect with her for all things apps, valuation, metrics, and exits:
https://www.linkedin.com/in/evelinherrera/
Join the Mobile Club Community:
https://evelinherrera.com/themobileclub
Check available apps on sale:
Work with us: https://www.appmasters.com
*********************************************
SPONSORS
Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.
- Emotionally resonant, human-like videos
- Perfect for app demos, testimonials, and paid social creatives
- Built for speed, built to convert
Whether you're launching or scaling, Arcads makes it easy to test and iterate video ads.
Try it now: https://www.arcads.ai/?comet_custom=appmasters
*********************************************
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to instantly increase your app's retention and revenue in just 30 minutes? 💥
In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.
Why this works:
✅ Just a 5% boost in retention = up to 95% more profit
✅ 26% of users churn after day one — let’s fix that
✅ Gamification keeps users coming back daily
✅ It works for any app category: fitness, finance, utility, entertainment
🔥 Featured Tool: Gamezop
Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.
✅ No coding headache
✅ Takes less than 30 minutes
✅ Boosts MAU, DAU, and Revenue
Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.
Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.
Use this link to get started, and get a limited-time 60% revenue share:
https://business.gamezop.com/?utm_source=appmasters
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Want to instantly increase your app's retention and revenue in just 30 minutes? 💥
In this video, Steve P. Young reveals a simple retention hack used by top apps (even finance ones!): adding games inside your app with Gamezop.
Why this works:
✅ Just a 5% boost in retention = up to 95% more profit
✅ 26% of users churn after day one — let’s fix that
✅ Gamification keeps users coming back daily
✅ It works for any app category: fitness, finance, utility, entertainment
🔥 Featured Tool: Gamezop
Plug-and-play games, quizzes, horoscopes, even cricket news — all inside your app, with ad revenue sharing.
✅ No coding headache
✅ Takes less than 30 minutes
✅ Boosts MAU, DAU, and Revenue
Gamezop enables apps to integrate games, quizzes, astrology, and sports. Ads shown inside this content generate earnings that are shared between Gamezop and the host platforms.
Any app can embed Gamezop’s content platforms in 30 minutes to grow engagement and unlock additional revenue.
Use this link to get started, and get a limited-time 60% revenue share:
https://business.gamezop.com/?utm_source=appmasters
*********************************************
SPONSORS
Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.
web2wave eliminates the complexity with their innovative all-in-one platform
✅ AI funnel generator
✅ powerful drag-and-drop quiz builder✅ streamlined payments
✅ comprehensive analytics
✅ smart A/B testing
✅ and more
Launch high-performing web2app funnels in days, not months.
Visit https://web2wave.com/ to create your web2app funnel for free.
*********************************************
Apps are shifting billions. Timing is everything. iOS users are your VIPs.
If you're in e-commerce and still running last year's playbook, you're already behind.
The State of eCommerce App Marketing 2025 by AppsFlyer breaks down $4.2B in spend to show exactly how top Shopping apps are winning - from smarter UA and AI-driven scaling to the death of “just Android” and the rise of web-to-app.
Peak season is coming. Want to win it? Check out the report: https://shorturl.at/Av8fR
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
