#70 Why Attention Is the New Currency (And How to Use It) with Matt Wheeler-Barrett

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Another Excuse | Entrepreneurship, Business, Insights, Fears

Byron Grealy

76 episodes

4 months ago

Join Byron weekly while he chats with founders, creators and self-starters about how they started and where they are now.

The aim is to understand the mental frameworks and hurdles around getting started and to find out more about their industries.

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All content for Another Excuse | Entrepreneurship, Business, Insights, Fears is the property of Byron Grealy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

#70 Why Attention Is the New Currency (And How to Use It) with Matt Wheeler-Barrett

Another Excuse | Entrepreneurship, Business, Insights, Fears

53 minutes 59 seconds

8 months ago

#70 Why Attention Is the New Currency (And How to Use It) with Matt Wheeler-Barrett

In this conversation, Byron and Matt Wheeler-Barrett discuss the inception and mission of Unyfy, a B2B personal branding agency.

They explore the significance of personal branding in today's digital landscape, the importance of building relationships with clients, and the impact of social media trends.

Matt shares insights on leveraging AI for content creation and reflects on his early entrepreneurial experiences, emphasizing the lessons learned and the realities of running a business.

The discussion culminates in thoughts on growth, responsibility, and future aspirations for Unyfy.

In this conversation, Matt Wheeler-Barrett shares his journey in entrepreneurship, discussing the importance of building momentum, the distinction between dreamers and starters, and the challenges of team building and capacity management.

Matt also offers valuable advice for aspiring entrepreneurs, highlighting the significance of mentorship and networking in achieving success.

Highlights:

• Personal branding is essential for standing out in a competitive market

• Building relationships

• AI optimizing content creation

• Early entrepreneurial experiences

• Networking crucial for finding opportunities and partnerships

• Entrepreneurship requires discipline

• Attention is a key currency

• Investing in people

• Reinvesting in your business

• Execution and action are what separate dreamers from starters

• Offer value for free to build relationships

• Persistence is key in finding clients and opportunities

• Mentorship and networking

Matt:

Unyfy:

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Chapters

00:00 Introduction to Unifi and Its Mission

03:02 The Importance of Personal Branding

05:50 Building Relationships and Client Engagement

08:48 Navigating Trends and Hacks in Social Media

12:04 The Role of AI in Content Creation

15:02 Lessons from Early Entrepreneurship

17:49 The Journey of Building Unifi

20:55 The Reality of Entrepreneurship

23:52 Reflections on Growth and Future Aspirations

27:58 Building Momentum in Entrepreneurship

30:54 The Difference Between Dreamers and Starters

33:22 Navigating Tough Decisions in Business

34:16 Team Building and Capacity Challenges

35:49 Leveraging AI in Business Operations

39:07 Empathetic Leadership and Team Dynamics

43:41 Long-Term Vision for Unify

45:58 Advice for Aspiring Entrepreneurs

49:13 Finding Mentors and Building Connections

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